"When a young comic book geek, in a bizzare twist of fate, actually gets real superpowers of his own...he re-introduces himself to the world as LAZERMAN! But when he begins to see that the real world doesn't always work like it does in his comic books, he must learn that there is more to being a hero than just having super powers."
This is the concept my older brother Alan brought to me in early 1992. I was 14, and a comic book geek myself.
He came to me while I was drawing up some new character for myself, and suggested that we work together, as a brother/brother team, to make our comics a reality.
For the next 12 years we developed the book, the characters, the art style, and virtually everything else. We went through several re-writes and re-starts. By the time we published the first two issues in 2008, the book had come a LONG way from where we started.
Ironnicly, in that time, most of the "traditional" and "classic" heroes in the comic book industry that Lazerman was lovingly satirizing had all been re-imagined and re-booted for an increasingly cynical world.... It felt like Lazerman had become one of the only truly bright and optimistic heroes left.
Remember a time when super heroes were bright and optomistic?
Remember they were not ashamed to be "classic" ?
Remember when comics were lighthearted and fun? And you could actually give a copy to your child?
This Is LAZERMAN! Defender of....uh....something.
-Chris Hebert, artist of Lazerman
THIS MAN, THIS LAZER: The Kickstarter
Since we hit our first convention in 2008, we've self published 7 issues of Lazerman. We've brought it to a dozen conventions in a half dozen states. He's appeared in the War of Independants crossover with the Tick, Madman, The Maxx, and dozens of others. There was even a Lazerman 6 inch action figure on display at NY Toyfair 2011. We've had a great response from fans of all ages and genders, and from all walks of life.
Unfortunatly, there's only so far we can go getting small digital print runs as we have been. It's time we took Lazerman to the next level. To do that, we are running this kickstarter.
Our plan is to collect Lazerman issues 1-4, his origin story, in a trade paperback...and to get this collection printed in a large-scale, traditional print run. The collection, called "This MAN, This LAZER!" will also feature 15 pages of extras, including pinups from Billy Tucci, Chris Giarrusso and Fernando "The Fern" Martin, as well as "behind the scenes" materials not seen anywhere else, including production sketches, glimpses of the never-to-be-published ORIGINAL draft of the story, and much more!
With these trade paperbacks, we will be able to get Lazerman into libraries and schools, as well as bookstores, comic shops, and distributers that we couldn't before. We intend to bring Lazerman's refreshingly lighthearted and fun style to an all new audience!
We've already got quotes from half a dozen printers, and we've determined that we need at least $6,500 to do a worthwhile print run.
So please support our efforts to break Lazerman into the mainstream! The comic book world is full of anti-hereos...isn't it time for a hero again?
Help us make comics FUN again!
-Chris and Alan Hebert
(Lazerman is all ages...but we figured there are some adults out there who would appreciate this cover)
Risks and challenges
As we mentioned in the video, we've been printing digitally since we started. This is a great option for those who are starting out, but the high cost per issue makes it nearly impossible to make enough back to cover promotion and convention costs, even when we sell out of a run! Not to mention it's almost impossible to offer someone a "deal" (lowering the price if they buy all four issues, for example) because our "margin" is so slim to begin with!
In order to break out of this sand-trap, we are looking for a "traditional" print run (ie, offest printing in large numbers). This will allow us to not only offer our readers the same stories at a lower price, but we will be able to work within distributers' usual "discount" standards...meaning that mass distribution is now possible!
In other words, we can become "profitable"
Over the last four years, we've proven that Lazerman has an audience. We've proven that we can have incredibly sucessful conventions. The last hurdle is the digital/traditional "sandtrap"...and with this kickstarter, we plan to break free!Learn about accountability on Kickstarter
- (36 days)