About this project
Hastings & Co is a micro-brand watch company that began in 2014. Our mission is to deliver high quality watches at an affordable price. We're able to do this by bypassing all the middle men, avoiding retail mark ups, and adopting fair pricing. Our journey began here on Kickstarter, where we set out to offer a classic, versatile, and minimalist watch. We accomplished our goal and have since sold our Classic Edition watch in over 40 countries around the world. We are proud to be back on Kickstarter to begin another leg of that journey - our first ever mechanical watch.
We are humbled by the attention our brand has received since its beginning. Our brand has been featured in the following blogs and magazines:
"One of the most affordable automatics I've seen...I personally think it's pretty amazing value for money...You can't go wrong with it at all" -WatchItAllAbout
"The Heritage Edition looks better than just about every comparable watch I can think of in this price range. It’s a stunner" -WYCA
Our Heritage Edition watch is inspired by the Bauhaus movement. The Bauhaus style takes a minimalist approach to design and features clean lines with bold, simple coloration. The design process was from the ground up in order to create a truly bespoke timepiece. As such, we used as few stock parts as possible. Our white dial Heritage Edition watches feature our signature blue second hand, while all options feature the following:
- Double-domed sapphire crystal
- Dauphine minute and hour hands
- 316L Stainless steel
- Water resistant 3ATM
- 20 uM plating
- Exhibition case back with custom perimeter engraving
- Date window above the 6 o'clock marker
- Genuine leather straps
- Butterfly deployment clasps
- 40 mm diameter and 11 mm thickness
- Piano black wood presentation box with a leather interior and certificate of authenticity
The Heritage Edition watch has a simple, beautiful bespoke case. It was designed to sit comfortably on your wrist, while having a sleek and elegant look. You'll notice that the lugs are curved downwards on the outer edges - this is to hug your wrist and create maximum comfort when strapped on. We've also created a few layers of tapering that create beautiful reflections when worn. Our Heritage Edition also features a unique, continuous cut along the side of the case from one end to the other, giving this minimalist watch an extra eye-catching element. Overall, the case is both robust and visually refined, complimenting any outfit and occasion.
At the heart of our watches is a high-precision, automatic, cal. 8215 Miyota movement. It beats 21,600 times per hour, making for a smooth sweeping second hand across the dial. Most mechanical watches beat 18,000 times per hour. Our movement also incorporates 21 jewels to reduce friction, ensure high accuracy, maintain temperature stability, and the ability to operate without lubrication. Quality watch movements will have at least 17 jewels. In addition, our movement incorporates Miyota's proprietary shock resistance technology called Parashock, so you can feel confident wearing it as your everyday watch without worry. Overall, the cal. 8215 Miyota movement strikes the perfect balance between precision, durability, and power reserve.
The dial is the component that truly makes the watch. It gives it its character and is the most recognizable component. All Heritage Edition watches feature an enamel dial. Enamel dials require skill to produce, and are typically found on very high-end watches. They create a beautiful, deep effect that captivates the eye and we thought they could only compliment the character and quality of the rest of the watch.
We positioned the date window at the 6 o'clock position in order to create symmetry. This creates the perfect balance on the dial and makes it easier to read. We also encased the perimeter of the opening with a bevelled metal piece to draw additional attention to the date window and to give it an extremely refined look.
Sitting on the dial are applied indices. They are peaked in order to compliment the dauphine watch hands. The combination of the indices and hands create a deliberate uniform look that ties the overall design together beautifully.
The crystal of a watch demands special attention. It needs to be robust to scratches, have perfect clarity, and compliment the style of the watch. The domed sapphire crystal on the Heritage Edition is highly scratch resistant and perfectly clear. We also designed the case such that the bezel transitions seamlessly into the domed crystal.
The strap of your watch is in constant contact with you, be it when you pick up your watch to put it on, or when it is sitting on your wrist. The strap needs to be soft, supple, and durable. Our Italian calf-skin leather straps are the perfect material that meet all three of these requirements. They mould to the shape of your wrist and are buttery soft to the touch.
Nothing adds quite as much sophistication to a watch than butterfly deployment clasps, which come standard on all Heritage Edition watches. Not only do butterfly clasps preserve the beautiful Italian calf-skin straps from excessively kinking them as they are taken on and off, but they make for an exceptionally comfortable wear. What's more is that they are fully adjustable, making them a "one size fits all" feature.
A huge part of your experience when purchasing a watch is unpacking it from the box in which it comes. We are always looking for ways to heighten the experience of purchasing a watch, and so we designed a beautiful piano black wood presentation box. The box features a glossy finish, with metal hinges and a chrome push button to unlock the lid. Everything about the box evokes the same degree of luxury as the watch itself. Within the box you'll find a user manual and a certificate of authenticity that has been individually signed by the founder.
By making a pledge, you will receive one or more Heritage Edition watches of your choice at a special Kickstarter price. And just like our watches, our pledge options are simple:
Need some help? We're here for you.
Send us an email at email@example.com and we'll be in touch as soon as possible.
We stand behind the quality of our watches.
We are proud to offer a 24 month international warranty on all our watches. Please see our website for more details.
Risks and challenges
We realize that creating and delivering a product is a complicated process which often comes with unexpected challenges. This is exactly why we have spent the past few months preparing. We have gained a tremendous amount of experience through our first successful Kickstarter campaign and by managing our e-commerce store.
We have also made sure our supply chain is in check. We have well-established relationships with reliable manufacturers. We have experience and are prepared to deal with the fulfillment of goods.
We are going to keep our backers informed throughout the entire production process. We'll do this with regular updates and sharing of pictures as often as possible.
In the event that there is a setback in production or other delay, we will keep all of our backers informed.Learn about accountability on Kickstarter
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