Funded! This project was successfully funded on May 14, 2013.

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Bold bag made with premium quality materials & craftsmanship. Love, you carry it with you.

THANKS FOR VISITING OUR KICKSTARTER PAGE!

To support us, Please click “Back This Project” button on the right.

The story:

I came to San Francisco as a design student from Indonesia. I fell in love with its people, their friendliness and openness to diversity; the cool and artistic vibes in every district, the unpredictable weather (but it’s ok!) and of course the city itself as a whole. Inspired by the heart-shaped statues in San Francisco with it’s unique shape and geometry and its bold classic red color, I decided to create the Hart bag with the goal of spreading love in the city and the whole world because love is contagious. I chose quality leather to ensure long lasting durability. After months spent designing the bag, prototyping it and creating samples, I researched the market and tested the bag by personally wearing it. I was greeted with smiles and compliments, passer-byes were also curious about where to get the Hart bag. 


The Bag

The Hart Bag has a reasonable price for it's quality. It is made of genuine leather on the exterior, soft cotton suede for interior, and it has a refined hardware and accessories. It is intricately handcrafted by a skillful artisan who ensure precise stitching and tailored for durability. The bag can be used as a shoulder, cross-body or clutch. It comes in two sizes: Artery (big) and Artery mini (small). The quality control of craftsmanship is the most important aspects of this design as we had our valued backers in mind.

Artery Maxi in Classic Red
Artery Maxi in Classic Red
Artery Mini in Classic Red
Artery Mini in Classic Red
Interior Detail. Each bag has one zip pocket and two slide pockets.
Interior Detail. Each bag has one zip pocket and two slide pockets.
Artery Mini in Retro Brown
Artery Mini in Retro Brown

Meet Artery (Maxi)

Personalized Stamp

“Love is not selfish” is the message behind this bag. To elaborate further, it means that Love is not just about an emotion, but it's about giving in action and it is not expecting something in return. Love is what makes the Hart matters. The message is stamped inside all bags as a reminder. You can have it personalized too for the selected rewards.

For the limited edition bag, we limit the maximum number of words to four that forms a simple sentence or quote. We suggest you to use three words, which will make a meaningful straightforward message. See example below.

Meet Artery (Mini)

Meet Artery Baby

Artery Baby Pouch in Classic Red, also available in retro brown color
Artery Baby Pouch in Classic Red, also available in retro brown color

This pouch is perfect for your small essentials like ear buds, cards, make-up, key, money, etc. Details: Soft and supple genuine leather exterior, cotton suede interior, and Zipper Closure.

iPhone 5 Sleeve

HART Tee

Your Contribution:

The Final design, after the prototypes, is now ready for the first production launch. Your support will bring this vision to life and fund the first production run for Hart Bag. Our goal is to meet 100 bags orders to lower the shipping cost. By investing in this project on Kickstarter you will be gaining the advantage of having this authentic leather bag at pre-sale price. Beside getting the quality at a reasonable price, you will also be supporting the community of skilled artisans in Indonesia and their businesses.  

Production Plan & Schedule:

After seven months spent refining the design and collaborating with the artisan to ensure we solve all challenges and issues, we have currently finalized the production sampling. We are now ready to execute the full production run and cover shipping costs as soon as the Kickstarter project goal is successful.

BIG Thanks goes out to:

Eleonita Pradiza, Bonnie Wiryani, Irene Irene, Adri Krisnadi, Stefanus Adrian, Eva Drífudóttir, Mickie Mariani, Ashley Hutomo, David Obedianto, Della Lo, Kenneth Lee, our families and teams. Without all of your helps and supports, we wouldn't be what it is today.

A Stretch Goal

Risks and challenges Learn about accountability on Kickstarter

The main challenge to successfully accomplishing the project goal is how to market and publicize the bag more. I’m currently updating the social network and sending emails to bloggers in order to expand the brand’s presence. The other main challenges are ensuring on time delivery but thankfully I have partners back in Indonesia who work to ensure production efficiency and expedited shipping; as well as that I be able to deliver the same high quality in each bag in large quantity by thorough control and inspections.

FAQ

  • At the end of the Kickstarter campaign, we will send out a survey update to our backers for the color choices.

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  • Yes! We’ll be more than happy to spread this bag around the world. For international backers, please pledge additional shipping fee, as listed below:

    $5 for reward value $5-$19

    $15 for reward value $29-$49

    $ 30 for reward value $99-$159

    For reward value $229-$600, please contact us and we’ll determine your shipping rate based on your location.

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  • All dimensions listed are (Height x Width x Depth)

    Artery Maxi: 13.2” x 12.6” x 2” / 33 cm x 32 cm x 5 cm

    Artery Mini: 11,2” x 10.8” x 2” / 28.5 cm x 27.5 cm x 5 cm

    Artery Baby/Pouch: 4.8” x 5” x 0.5” / 12.7 cm x 12.2 cm x 1.3 cm

    iPhone 5 Sleeve: 5.5” x 3” x .125” / 14 cm x 7.6 cm x 0.3 cm

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  • Artery Maxi: 1.5 lbs / 0.7 kg

    Artery Mini: 1.1 lbs/ 0.5 kg

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  • Yes, it is :)

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  • Just send us a message through Kickstarter and give us the recipients address, dates for delivery, and occasions. We’ll send them for you, plus we’ll add special gift wrap and a card for delivery to the recipients by your requested dates. :)

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  • At the end of the Kickstarter campaign, we will send out a survey update to our backers for the personalized message information.

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  • Kickstarter only allows one pledge per user. Therefore, if you want to order more than one reward, you would add up how much the multiple rewards would cost, and then pledge that total amount. If it asks you to select which prize you’re pledging for, just check off one of the prizes you’re interested in, and then simply tell us in a message how you’d like the pledge money divided up. Any questions or problems, please let us know! Thanks for your pledge! :)

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174
Backers
$20,623
pledged of $7,500 goal
0
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  • Pledge $5 or more
    You selected

    3 backers

    THE LABEL: you’ll get 2 Vinyl glossy stickers and a Thank you email or tweet. Join our community and receive special updates. Shipping included within USA.

    Estimated delivery:
    Ships within the US only
  • Pledge $19 or more
    You selected

    4 backers

    THE KIT: you’ll get one HART special edition cotton tee, a sticker and a Thank you email or tweet. Shipping included within USA.

    Estimated delivery:
    Ships within the US only
  • Pledge $29 or more
    You selected

    26 backers

    JUNIOR: The choice between iPhone 5 Sleeve or Artery Baby Pouch to carry your small essentials. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $49 or more
    You selected

    3 backers

    DOUBLE Jr: gets you both. Iphone 5 sleeve and Artery Baby pouch. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $99 or more
    You selected

    25 backers All gone!

    MINI: Early Bird! Get your Artery mini bag comes with Cotton Dust Bag, and Sticker. Available in Classic Red and Retro Brown. Shipping included within USA. ($129 Retail Value)

    Estimated delivery:
  • Pledge $119 or more
    You selected

    1 backer

    BABIES GIFT PACK - Say it with the pouch! Get 5 Artery Baby pouches and send it to your loved ones! Special gift wraps and handwritten cards with your personalized messages attached inside each pouches. Cotton dust bags and stickers. Available in classic red and retro brown. Delivered to each recipient with Love by your requested dates. Shipping included within USA. (add $10 per International Delivery)

    Estimated delivery:
  • Pledge $119 or more
    You selected

    25 backers All gone!

    Maxi: Early Bird! Get your Artery maxi bag comes with Cotton Dust Bag, and Sticker. Available in Classic Red and Retro Brown. Shipping included within USA. ($149 Retail Value)

    Estimated delivery:
  • Pledge $129 or more
    You selected

    40 backers

    MINI PACK: get one Artery Mini Bag, Cotton Dust Bag, Artery Baby Pouch, Tee, and a Sticker. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $139 or more
    You selected

    8 backers Limited (17 left of 25)

    LIMITED ED MINI: You’ll get one Mini Artery bag special only for you with personalized message embossed inside the bag, Cotton Dust bags, and a Sticker. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $149 or more
    You selected

    15 backers

    MAXI PACK: get one Artery Maxi Bag, Cotton Dust Bag, Artery Baby Pouch, Tee, and a Sticker. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $159 or more
    You selected

    2 backers Limited (23 left of 25)

    LIMITED ED MAXI: You’ll get one Maxi Artery bag special only for you with personalized message embossed inside the bag, Cotton Dust bags, and a Sticker. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $229 or more
    You selected

    8 backers

    TRIO ARTERY: Full member of the family. Share these bag with the loved ones. You’ll get Artery Maxi, Mini, and Baby Pouch. All comes with dust bags, tee and stickers. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $259 or more
    You selected

    7 backers

    LIMITED ED TRIO ARTERY: Full member of the family but they come with your personalized message embossed inside the bag, Share these bags with the loved ones. You’ll get Artery Maxi, Mini, and Baby Pouch. All comes with dust bags, tee and stickers. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
  • Pledge $499 or more
    You selected

    0 backers

    MINI DISTRIBUTOR PACK - Bring Artery into your shop. Get 5 Mini Artery Bags along with Cotton dust bags, two tees and stickers. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
    Add $60 USD to ship outside the US
  • Pledge $599 or more
    You selected

    0 backers

    MAXI DISTRIBUTOR PACK - Bring Artery into your shop. Get 5 Maxi Artery Bags along with Cotton dust bags, two tees and stickers. Available in Classic Red and Retro Brown. Shipping included within USA.

    Estimated delivery:
    Add $60 USD to ship outside the US
Funding period

- (35 days)