About this project
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I came to San Francisco as a design student from Indonesia. I fell in love with its people, their friendliness and openness to diversity; the cool and artistic vibes in every district, the unpredictable weather (but it’s ok!) and of course the city itself as a whole. Inspired by the heart-shaped statues in San Francisco with it’s unique shape and geometry and its bold classic red color, I decided to create the Hart bag with the goal of spreading love in the city and the whole world because love is contagious. I chose quality leather to ensure long lasting durability. After months spent designing the bag, prototyping it and creating samples, I researched the market and tested the bag by personally wearing it. I was greeted with smiles and compliments, passer-byes were also curious about where to get the Hart bag.
The Hart Bag has a reasonable price for it's quality. It is made of genuine leather on the exterior, soft cotton suede for interior, and it has a refined hardware and accessories. It is intricately handcrafted by a skillful artisan who ensure precise stitching and tailored for durability. The bag can be used as a shoulder, cross-body or clutch. It comes in two sizes: Artery (big) and Artery mini (small). The quality control of craftsmanship is the most important aspects of this design as we had our valued backers in mind.
Meet Artery (Maxi)
“Love is not selfish” is the message behind this bag. To elaborate further, it means that Love is not just about an emotion, but it's about giving in action and it is not expecting something in return. Love is what makes the Hart matters. The message is stamped inside all bags as a reminder. You can have it personalized too for the selected rewards.
For the limited edition bag, we limit the maximum number of words to four that forms a simple sentence or quote. We suggest you to use three words, which will make a meaningful straightforward message. See example below.
Meet Artery (Mini)
Meet Artery Baby
This pouch is perfect for your small essentials like ear buds, cards, make-up, key, money, etc. Details: Soft and supple genuine leather exterior, cotton suede interior, and Zipper Closure.
iPhone 5 Sleeve
The Final design, after the prototypes, is now ready for the first production launch. Your support will bring this vision to life and fund the first production run for Hart Bag. Our goal is to meet 100 bags orders to lower the shipping cost. By investing in this project on Kickstarter you will be gaining the advantage of having this authentic leather bag at pre-sale price. Beside getting the quality at a reasonable price, you will also be supporting the community of skilled artisans in Indonesia and their businesses.
Production Plan & Schedule:
After seven months spent refining the design and collaborating with the artisan to ensure we solve all challenges and issues, we have currently finalized the production sampling. We are now ready to execute the full production run and cover shipping costs as soon as the Kickstarter project goal is successful.
BIG Thanks goes out to:
Eleonita Pradiza, Bonnie Wiryani, Irene Irene, Adri Krisnadi, Stefanus Adrian, Eva Drífudóttir, Mickie Mariani, Ashley Hutomo, David Obedianto, Della Lo, Kenneth Lee, our families and teams. Without all of your helps and supports, we wouldn't be what it is today.
A Stretch Goal
Risks and challenges
The main challenge to successfully accomplishing the project goal is how to market and publicize the bag more. I’m currently updating the social network and sending emails to bloggers in order to expand the brand’s presence. The other main challenges are ensuring on time delivery but thankfully I have partners back in Indonesia who work to ensure production efficiency and expedited shipping; as well as that I be able to deliver the same high quality in each bag in large quantity by thorough control and inspections.Learn about accountability on Kickstarter
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