Happy Fix® is North Carolina’s happiest startup, partnering with local artists and vendors to produce quality, sought-after products people love. Through our products, blog, social media, and events we encourage people to make an active decision to celebrate what’s great in life.
We are looking to take this message national through this Kickstarter campaign; but first, a bit more on us.
Stacy Menzies, entrepreneur and educator, launched Happy Fix in February 2014 to build a community of Happbassadors who realize that happy feels good™ and understand that, with regular use, positive thinking becomes a habit that improves an individual’s life.
For example, experts at the National Institutes of Health, Harvard University, and the Mayo Clinic correlate happiness with better health, with data showing that positive mood and optimism are linked to better health and well-being, with a growing body of evidence showing that happier people can live longer, healthier lives.
Happy Fix is the ultimate in personal responsibility; while we acknowledge that there are situations beyond our control, it is our reaction to those events and situations that dictates the outcomes. Happy Fix is a reminder that when something goes wrong, it is within an individual’s power to greet negative situations with a positive reaction. At worst, an individual can neutralize it, and in most cases change the course or his or her entire day, paving the way toward achieving personal and professional goals. It truly is okay to be happy, even in challenging situations.
We developed our HPY logo design to serve as a constant reminder for people that happiness is a choice that’s always within reach, in good times and bad. Our initial sales and customer interaction at events in North Carolina (where we live) were very encouraging, but it's our online sales to people from all over -- places like New York, Massachusetts, Arizona, Baltimore -- and their continuing interactions with us through things like our social media channels that have us really excited.
In addition to people buying our comfortable apparel and fun accessories, they're totally living the Happy Fix mantra, in effect becoming happiness ambassadors or, as we like to call them, Happbassadors, helping to spread the message that an individual is not limited by negative situations.
So what's this Kickstarter project all about? We want to jump-start the Happy Fix concept and reach more people, both through our products and events. We're bootstrapping, so our ability to produce more apparel and create new designs is limited by how many we sell. We'd like to be able to introduce new accessories as well, like Happy Fix coffee mugs (and maybe Happy Fix coffee) but we're going to have to wait until our sales get pumped up (noticing the Catch-22 yet?).
In addition to more products and new designs, we've identified several events coming up this Fall where we could potentially reach tens of thousands of people, but we just don't have the money necessary to exhibit at these events. Speaking of events, we'd also like to create some of our own, including Happy Fix Road Shows and Meetup groups throughout the country where we bring together like-minded individuals and professionals with products and services geared toward positive living and start to build a groundswell of positivity led by newly minted Happbassadors.
In sum, this Kickstarter campaign will help fund:
- More products
- New designs
- Event participation (exhibiting)
- Happy Fix Road Shows
- Happy Fix Meetup Groups
- Advertising to build awareness of celebrating what's great in life
Risks and challenges
Happy Fix has production and distribution nailed down tight for existing products and we've identified vendors to assist with us moving forward with new products and designs.
We have professional in-house PR, marketing, advertising, and social media support and other resources to promote Happy Fix.
As far as events, we've exhibited before and have our booth materials together. Stacy Menzies, Happbassador-in-Chief, has a plethora of public speaking experience and is a professional educator, so building successful Road Shows and Meetup groups and engaging enthusiastic new Happbassadors will not be a problem.Learn about accountability on Kickstarter
- (45 days)