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Crazy delicious, vegan, organic, raw, world class gourmet cheese.
363 backers pledged €22,266 to help bring this project to life.

About

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€22,266

363

Tasting HAPPY CHEEZE for the first time: Nicole Just – Bestselling author of La Veganista cookbook
Tasting HAPPY CHEEZE for the first time: Nicole Just – Bestselling author of La Veganista cookbook

The adventure continues!

You helped us reach our 1st Funding Goal in ONLY 10 DAYS!

Für die Erweiterung der HAPPY CHEEZE Manufaktur haben wir einiges vor:

  • mehrere große Reifekammern
  • einen separaten Raum nur für die Herstellung von Edelschimmel HAPPY CHEEZE
  • Produktionsmaschinen (Abfüllanlage, Behälter, Aufbewahrung)
  • Transportbehälter
  • Kühl-Regallager
  • neue Käseformen
  • neue Verpackungen
  • Nährwertanalysen

- - -

BIG PLANS for HAPPY CHEEZE:

  • New, bigger, better Happy Cheeze ripening units
  • a separate space for the production and storage of our new soft-ripened cheezes – especially HAPPY WHITE & HAPPY BLUE
  • transportation & storage containers
  • refrigerated storage for more HAPPY CHEEZE varieties
  • new cheeze molds
  • new, improved packaging
  • improved nutritional information and analysis for products
We made a completely RAW, totally VEGAN super delicious HAPPY CAKE to celebrate crossing the 10,000€ mark!
We made a completely RAW, totally VEGAN super delicious HAPPY CAKE to celebrate crossing the 10,000€ mark!

Du kannst eine Weltneuheit zum Leben erwecken!

Die erste vegane Bio-Edelschimmel-Käserei. In unserer kleinen Manufaktur Glücksküche stellen wir in liebevoller Handarbeit unsere Bio-Cashew-Käsealternativen her.

Für die Produktion unserer veganen Weiße-Edelschimmel-Käsealternative HAPPY WHITE brauchen wir neue Räumlichkeiten und Maschinen. Sei dabei und erlebe, wie die vegane Edelschimmel-Käserei entsteht!

- - -

HAPPY CHEEZE is on the move!

The world's first gourmet vegan cheese manufacturer has outgrown its humble beginnings. The Happy Kitchen is hungry for more space and equipment.

We've redefined and refined aged, artisan vegan cheese making. The taste of our newest product: an organic, handmade, soft-ripened cashew-based cheese – HAPPY WHITE – is exquisite. It's truly out of this world. As with our early classics: First it was our families & friends raving. Then gourmet lovers & foodies across Europe starting going, well... nuts. The demand for HAPPY CHEEZE is intense...

Help us evolve!

Get involved in something revolutionary, amazing & game-changing. Oh, did we say: It's also DELICIOUS!

HAPPY WHITE. Tastes great. Needs new home.
HAPPY WHITE. Tastes great. Needs new home.
Our new masterpiece, HAPPY WHITE!
Our new masterpiece, HAPPY WHITE!
Holger, everybody's fave from 'Das perfekte Dinner' & HAPPY CHEEZE.
Holger, everybody's fave from 'Das perfekte Dinner' & HAPPY CHEEZE.
Why not have a HAPPY CHEEZE party... at your house?
Why not have a HAPPY CHEEZE party... at your house?
Spirulina Chili, Turmeric Nutmeg, Olive, Blue Fenugreek, Smoked Pepper
Spirulina Chili, Turmeric Nutmeg, Olive, Blue Fenugreek, Smoked Pepper
Aged Classic HAPPY CHEEZE... on an all-raw pizza!
Aged Classic HAPPY CHEEZE... on an all-raw pizza!

Du bist auf der Suche nach einer leckeren, veganen und gesunden Käsealternative?

Dann bist du bei uns genau richtig!

Da auf dem veganen Markt keine Käsealternativen zu finden waren, die unseren Anforderungen an Geschmack, Gesundheit und ethischer Produktion gerecht wurden, haben wir so lange geforscht und experimentiert, bis wir vegane Gourmet-Käsealternativen herstellen konnten, die unseren Vorstellungen entsprechen. Die vielen positiven Rückmeldungen, die uns über den Online-Handel erreichen, ermutigen uns weiter zu machen.

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Looking for a delicious, vegan, healthy alternative to cheese?

Awesome... You've found it: HAPPY CHEEZE! There's really nothing else quite like it.

See, we know where you're coming from. You want something that tastes great, feels right ethically, and is healthful. Something that satisfies your senses, smarts, and your conscience.

For years we were looking for it, too. It didn't exist. So we decided to have a go at it ourselves. It took a few years of passionate research and experimentation. And sure, some flops – that's part of the struggle! Eventually, we'd outdone our dreams: Our vegan gourmet cheese was really making waves. We put HAPPY CHEEZE online. The positive feedback was overwhelming! It gave us the courage to keep at it. Which brings us to now. You with us so far?

Dr. Mudar Mannah at Rohvolution 2015 in Berlin
Dr. Mudar Mannah at Rohvolution 2015 in Berlin

Auf der Berliner Rohvolution im März 2015 präsentierten wir dem begeisterten Publikum unsere neueste Kreation: eine vegane Weiße-Edelschimmel-Käsealternative à la Camembert – den HAPPY WHITE. Die Reaktionen unserer Kunden übertrafen alle unsere Erwartungen.

Wir haben mithilfe von traditionellen Techniken aus der Käseherstellung ein Produkt erschaffen, das gut schmeckt und das in seiner Konsistenz dem Original sehr nahe kommt. Herausgekommen ist kein Ersatzkäse von der Stange, sondern ein eigenständiges Gourmet-Produkt – der HAPPY WHITE.

Wir möchten euch HAPPY WHITE und HAPPY CHEEZE in gewohnter Qualität und mit kurzen Lieferzeiten anbieten. Um das zu verwirklichen, müssen wir unsere Produktion erweitern.

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In March 2015, at the Rohvolution convention in Berlin we presented our newest creation: HAPPY WHITE, a vegan, soft-ripened cashew cheese. Imagine: a plant-based cousin of Camembert. We were totally blown away by the feedback and excitement of everyone that tried HAPPY WHITE and our other cheese alternatives.

Using proven cheese making procedures from traditional cheese production, we've created an all-vegan product that tastes incredible and comes amazingly close in texture and feeling to the original. Forget about all the ready-made, run-of-the-mill cheese substitutes you've tried! We believe HAPPY WHITE is the way of things to come – a gourmet product with exquisite taste and culinary value.

We want to continue to give you HAPPY CHEEZE and HAPPY WHITE – with their award-winning taste and world-class quality – but to meet increasing demand, our facilities have got to grow! We've got to step up production. We need new equipment. We need more space. We need you.

HAPPY WHITE!
HAPPY WHITE!
Bärlauch (Wild Garlic) HAPPY CHEEZE (100g)
Bärlauch (Wild Garlic) HAPPY CHEEZE (100g)
*NEW* "Vegan Chorizo" HAPPY CHEEZE (100g)
*NEW* "Vegan Chorizo" HAPPY CHEEZE (100g)
Thymian / Thyme HAPPY CHEEZE
Thymian / Thyme HAPPY CHEEZE
Kurkurma Muskatnuss / Turmeric Nutmeg HAPPY CHEEZE
Kurkurma Muskatnuss / Turmeric Nutmeg HAPPY CHEEZE
Kids say YES to HAPPY CHEEZE!
Kids say YES to HAPPY CHEEZE!

WARUM SOLLTEST DU DIESES PROJEKT UNTERSTÜTZEN?

  • Du setzt dich für eine ethische Ernährung ein.
  • Live a life as vegan as possible! Du möchtest die CO2-Bilanz deiner Ernährung verbessern.
  • Du empfindest die pflanzliche Kost als gesund und heilsam.
  • Du bist ein echter Gourmet und suchst nach dem ultimativen Geschmackserlebnis.

Die Herstellung des Weißen Edelschimmels benötigt besondere Voraussetzungen. Der Edelschimmel ist die Königin unter den Käse-Veredelungen. Wenn wir es mit deiner Unterstützung schaffen, unser Funding-Ziel zu erreichen, können wir unsere Produktion erweitern und Spitzen-Qualität konstant liefern.

- - -

WHY SHOULD YOU SUPPORT THIS PROJECT?

  • Call it vegan. Call it plant-based. Call it anything you like. You're into ethical, sustainable nutrition & healthier living. Full-time, part-time, any time... all are welcome here!
  • You want to be As Vegan as Possible? (And might be struggling?) Or you're looking to decrease your carbon footprint and eat with more awareness? Let's make it easier... all together now!
  • You're a total foodie, always on the prowl for culinary awesomeness.
  • You know someone (or love someone) who'd be over the moon if they got a box of delicious, gourmet vegan cheese.
  • You collect postcards & Kickstarter shout-outs. Hey, we love you, too!
Macadamia Pepper HAPPY CHEEZE
Macadamia Pepper HAPPY CHEEZE
Aged Classic HAPPY CHEEZE (60g)
Aged Classic HAPPY CHEEZE (60g)
Spirulina Chili HAPPY CHEEZE (100g)
Spirulina Chili HAPPY CHEEZE (100g)

Was drin ist:

Ingredients: Cashews, filtered water, pink Himalayan salt, cultures. That's it!
Ingredients: Cashews, filtered water, pink Himalayan salt, cultures. That's it!

 Wie's eingepackt & versendet wird

Thermopack insulated, padding packaging! HAPPY CHEEZE keeps cool & cosy... all the way to you!
Thermopack insulated, padding packaging! HAPPY CHEEZE keeps cool & cosy... all the way to you!

What, not enough #foodporn?!

Okay, let's pull out the big... uh, cakes!

RAW VEGAN HAPPY CAKES & Co. aus der Glücksküche:

Not sure which reward? What about a custom made HAPPY CAKE?
Not sure which reward? What about a custom made HAPPY CAKE?
Raw. Vegan. Beautiful. Delicious. Cupcake!
Raw. Vegan. Beautiful. Delicious. Cupcake!

How can you help us?

  • SUPPORT our Kickstarter with a pledge
  • Pick a cool REWARD – Sponsor generously!
  • SHARE our Kickstarter – Tell your friends & followers on Facebook & Twitter
  • LIKE the HAPPY CHEEZE Facebook page
  • FOLLOW us on Twitter: @happy_cheeze
  • FOLLOW us on Instagram: @happy_cheeze
  • CONTACT us for info about interviews, articles, special features, and other PR & promo!

- - -

HAPPY CHEEZE VIDEOS - In the News:

be happy - stay happy!

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Risks and challenges

COMMUNICATION is super important for us. We'll do everything possible to roll with the punches and deliver everything promised (and more!) as close to schedule as possible AND keep you updated, too. We hope you're here for the ride... not just the destination!

EXPENSES especially for new equipment and new space could be more than expected. We've budgeted to cover our costs, but we've still got our fingers crossed we'll get the right stuff and the right place for the right price. We expect to succeed... but we really hope to crush and surpass our financial goals. If needed, we'll take the risk and just order the equipment we need, knowing production and orders have got to balance the books.

PRODUCTION & POSTAGE COSTS are usually the big unknowns with crowdfunding. We've built a solid plan to stay on target. We've already got experience producing and shipping vegan cheese, so there shouldn't be any major surprises here.

TIME: We know about demand surpassing production. We have experience with working crazy overtime to fulfill orders and avoid shipping delays. We need to be sure our facilities can crank out our vegan gourmet products and maintain the quality we expect and always guarantee our customers.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €1 or more About $1.11

    GLÜCKSGEFÜHL! Alles hilft! Unser Herzensdank ist dir sicher. Wir lesen die Namen (oder ja, Künstlernamen) aller Backer in einem lustigen Video vor!
    - - -
    FEEL HAPPY: Every little bit helps! Give us some love & spread the word. We'll give thanks to you & every backer... in a special, funny video!

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    18 backers

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    Pledge €5 or more About $6

    GLÜCKSKARTE! Unser handgeschriebenes persönliches Dankeschön als Postkarte direkt aus der Glücksküche!
    - - -
    HAPPY POST: Get a handwritten, personal thank you postcard from us in Germany!

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    7 backers

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  3. Select this reward

    Pledge €10 or more About $11

    GLÜCKSTÜTE: Happy Cheeze Stoffbeutel. Bio- & Fairtrade Baumwoll. Perfekt zum Einkaufen. Übrigens: Auch ein tolles, einfaches Geschenk!

    *Stoffbeutel als Add-on je. Belohnung: 10€+
    - - -
    HAPPY TOTE: Happy Cheeze tote bag. Screen printed design. Organic & fair-trade cotton. Makes a great, simple gift.

    *Tote is 10€ add-on to any reward! See FAQ!*

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    10 backers

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  4. Select this reward

    Pledge €15 or more About $17

    GLÜCKSKÄSE KLASSIK: 1x Happy Cheeze (100g) nach deiner Wahl. Lass dich verzaubern vom Geschmack, oder verschenke wahres Glück.
    - - -
    HAPPY CLASSIC: 1x Happy Cheeze (100g) of your choice. Taste the magic yourself... or send some true happiness to someone special!

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    29 backers

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  5. Select this reward

    Pledge €20 or more About $22

    GLÜCKSKÄSE für EINSTEIGER: 1x Happy White – Weißer-Edelschimmel. Lass dich verzaubern vom Geschmack, oder verschenke wahres Glück an einen Freund.
    - - -
    HAPPY BASIC: 1x Happy White - Soft ripened nut-cheese magnificence! Meet our new masterpiece... or send some luscious love to someone special!

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    11 backers

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  6. Select this reward

    Pledge €25 or more About $28

    **LIMITED EARLY BIRD REWARD**

    DOPPELGLÜCK: 1x Happy White + 1x Happy Cheeze (100g). Sei der erste...gesehen, gekostet, genossen. Auch perfekt als Geschenk an einen wahren Genießer!
    - - -
    DOUBLE HAPPY: 1x 1x Happy White + Happy Cheeze (100g) of your choice. Be first! Meet the masterpiece & enjoy a classic... or send a special double surprise to your favorite foodie!

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    Limited 109 backers

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  7. Select this reward

    Pledge €30 or more About $33

    DOPPELGLÜCK: 1x Happy White + 1x Happy Cheeze (100g). Auch perfekt als Geschenk an einen wahren Genießer!
    - - -
    DOUBLE HAPPY: 1x Happy White + 1x Happy Cheeze (100g) of your choice. Meet the masterpiece & enjoy a classic... or send a special double surprise to your favorite foodie!

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    19 backers

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  8. Select this reward

    Pledge €50 or more About $55

    MÉNAGE à TROIS: 3x Happy White. Für die Wiederholungs-Genießer unter euch! Oder verschenke wahres Glück.
    - - -
    MÉNAGE à TROIS: 3x Happy White. Just can't get enough? More for you... and plenty to share. Makes a great gift, too!

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    15 backers

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  9. Select this reward

    Pledge €60 or more About $67

    **LIMITED EARLY BIRD REWARD**

    GLÜCKSGESCHENK: Wir senden ein Geschenkpaket an einen besonderen Menschen. Du verschenkst 4x Happy Cheeze (100g) deiner Wahl + 1x Happy White + 1x Happy Chips + ein Überraschungsgeschenk. Möchtest du es sebst behalten? Wir verraten's auch keinem!
    - - -
    HAPPY BOX: Send a gift box to someone special. 4x Happy Cheeze (100g) of your choice + 1x Happy White + 1x Happy Chips + an extra surprise! Or get it for yourself, we won't tell!

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    Limited 56 backers

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  10. Select this reward

    Pledge €65 or more About $72

    GLÜCKSGESCHENK: Wir senden ein Geschenkpaket an einen besonderen Menschen. Du verschenkst 4x Happy Cheeze (100g) deiner Wahl + 1x Happy White + 1x Happy Chips + ein Überraschungsgeschenk. Möchtest du es sebst behalten? Wir verraten's auch keinem!
    - - -
    HAPPY BOX: Send a gift box to someone special. 4x Happy Cheeze (100g) of your choice + 1x Happy White + 1x Happy Chips + an extra surprise! Or get it for yourself, we won't tell!

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    2 backers

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  11. Select this reward

    Pledge €75 or more About $83

    MEGA GLÜCK: Überraschungspaket mit 7 verschiedenen Happy-Produkten + einer Überraschung. Das Glück kommt zu dir... oder an einen deiner Lieben als Geschenk direkt nach Hause. Oder: Perfekt für deine eigene PFLANZLICHE KÄSEVERKOSTUNG bei euch!
    - - -
    MEGA HAPPY: Special Surprise Box with 7 different Happy Products + an extra surprise! Special Delivery for you... or someone super special. Also perfect for hosting your own, private, vegan CHEEZE TASTING PARTY!

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    23 backers

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  12. Select this reward

    Pledge €80 or more About $89

    EIN STÜCK VOM GLÜCK: 1x roh-vegane Glückstorte. Du bekommst von uns eine Torte der besonderen Art. Rohköstlich, vegan... und auch noch zauberhaft anzusehen. Für dich und deine Liebsten, oder als Geschenk? On top: Ein Schriftzug mit deinem Namen oder deiner Botschaft.
    - - -
    SLICES OF HAPPY: 1x Happy-Cake. Get an extra special, totally delicious and absolutely gorgeous, unique, made-to-order raw, vegan cake. Just for you, for the family, or for someone super special. Decorated & dedicated as you desire!

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    Ships to Only Germany
    4 backers

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  13. Select this reward

    Pledge €125 or more About $139

    GLÜCKSTAG: Besuch in der Cuxhavener Glücksküche! Roh Vegane Party in der Glücksküche und Besuch der Happy Cheeze Manufaktur. Du darfst den „Glücksköchen“ Mudar und Lars über die Schulter schauen. Du bekommst von uns ein leckeres roh-veganes Mittagessen mit Getränk und Happy Cake-Dessert. Dazu verköstigen wir dich mit unserem Glückskäse Happy Cheeze und unseren unglaublich leckeren Grünkohl- und Wirsing-Happy Chips. 2 Termine je. 12 Teilnehmer.

    *** Bring eine Begleitung mit! Nur +25€ ***
    - - -
    HAPPY DAY: Visit us in Cuxhaven, Germany. Private lunch party & tour of the kitchen and mini-factory. Peek behind the scenes: Watch Happy Chefs Mudar & Lars in action. Includes a super tasty, raw-vegan lunch, delicious drink + slice of Happy Cake. You'll also sample oodles of Happy Cheeze varieties and munch our famous, small batch Kale Happy Chips. Limited to 2 events with 12 participants. Dates: To be determined.

    *** Bring a partner! Only +25€ ***

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    Limited 3 backers

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  14. Select this reward

    Pledge €250 or more About $277

    TICKET INS GLÜCK: Workshop "Happy Cheeze" und "Happy Cake". Du besuchst uns einen Tag lang in unserer Cuxhavener Manufaktur Glücksküche zusammen mit 7 anderen und dort erhältst du eine Einführung in die Geheimnisse der veganen Käse- und Tortenherstellung. Unsere beiden Glücksköche Mudar und Lars stehen dir Rede und Antwort. Und natürlich bekommst du auch einen Happy Cheeze zum Mitnehmen. 2 Termine.
    - - -
    HAPPY TICKET: Happy Cheeze & Cake WORKSHOP. Spend a day with us in our kitchen and mini factory in Cuxhaven, Germany. Limited to 8 participants. Learn all about making gourmet vegan cheeze. We'll reveal secrets and tips on how we make our plantbased nut cheeses and raw, vegan cakes and treats. Happy Chefs Mudar & Lars tell stories and answer your questions at 2 exclusive events. Bonus: Take home some Happy Cheeze, too!

    *** Your Private Workshop: up to 6 participants: Only 1250€! Or 8 participants: Only 1500€ ***

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    Pledge €300 or more About $333

    GLÜCKLICHE GRÜSSE LIGHT: Jeden Monat kommt das Glück zu dir! Du oder einer deiner Liebsten bekommen 6 Monate lang jeden Monat ein Happy Cheeze Überraschungspaket mit mindestens 5 verschiedenen Käsekreationen. Sei der erste der die neusten Kreationen probieren darf.
    - - -
    SIX MONTHS OF HAPPY: Happy Cheeze comes to you… Every Month! For 6 months, get a special Happy Cheeze Surprise Box with at least 5 different of our crazy delicious nut-based cheeses. Oh, and you'll be the first to try new Happy Cheeze varieties!

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    Limited 0 backers

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    Pledge €600 or more About $665

    GLÜCKLICHE GRÜSSE: Jeden Monat kommt das Glück zu dir! Du oder einer deiner Liebsten bekommen ein ganzes Jahr lang jeden Monat ein Happy Cheeze Überraschungspaket mit mindestens 6 verschiedenen Käsekreationen. Sei der erste der die neusten Kreationen probieren darf. Du darfst uns auch in Cuxhaven besuchen kommen und wir zeigen dir wie der Käse in der Glücksküche entsteht.
    - - -
    YEAR OF HAPPY: Happy Cheeze comes to you… Every Month! For an entire year, get an extra special Happy Cheeze Surprise Box with at least 6 different of our crazy delicious nut-based cheeses. Oh, and you'll be the first to try new Happy Cheeze varieties! BONUS: Visit us in Cuxhaven, Germany and we'll give you an exclusive tour + introduction to vegan cheeze making. (Date: To be determined)

    Yes, this is the ULTIMATE GIFT to give! :-)

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    Limited 8 backers

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  17. Select this reward

    Pledge €1,000 or more About $1,109

    GLÜCKSPARTY: Roh-veganes Catering an einer Location deiner Wahl. Du hast einen Grund zu feiern? Oder du willst das Leben mit deinen Lieben genießen und es dir einfach nur gut gehen lassen? Dann sag uns wo und wir bringen dir das beste vegane (auf Wunsch auch ausschließlich rohköstliche) Catering für max. 10 Leute an einen Ort deiner Wahl. Für jeweils 10 weitere Gäste zusätzlich 500,- €. Jeder der Gäste bekommt zusätzlich ein Happy Cheeze Geschenk.
    - - -
    HAPPY PARTY: Raw, vegan Catering at a location of your choice. Something to celebrate? Want a special day of culinary bliss with friends, family, or co-workers? Just tell us where and we'll be there with a decadent, delicious spread of amazing food & dessert for up to 10 people. BONUS: Every guest takes home a special Happy Cheeze surprise!

    *** Party for up to 20 guests: Only +500€! ***

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    Ships to Only Germany
    Limited 0 backers

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  18. Reward no longer available

    Pledge €40 or more About $44

    ALL AGES: 1x Happy White + 1x Klassik Happy Cheeze (100g) + 1x Gereifter Klassik (2+ Jahre gereift & zum ersten mal erhältlich)
    - - -
    ALL AGES: 1x Happy White + 1x Classic Happy Cheeze (100g) + 1x Aged Classic (Aged 2+ years & Available now for the first time!)

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    Reward no longer available 30 backers

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Funding period

- (30 days)