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Remixing our Griz Coat project for Kickstarter Gold. A faux-fur Unicorn Coat that's custom made, so you can make your own magic.
Remixing our Griz Coat project for Kickstarter Gold. A faux-fur Unicorn Coat that's custom made, so you can make your own magic.
Remixing our Griz Coat project for Kickstarter Gold. A faux-fur Unicorn Coat that's custom made, so you can make your own magic.
41 backers pledged $6,708 to help bring this project to life.

About this project

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$6,708

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Missed our Kickstarter campaign?  

Unicorn Coats can now be found at GrizCoat.com

tl;dr  As a part of Kickstarter Gold, we're back with our fifth Kickstarter project: a Unicorn Coat. Yes, a freakin' unicorn! Why? Because no one ever said the world had too much magic. And since we'll be custom-making each one of these coats, you get to make your own magic.

 

That's the Original Griz Coat on the left, and the new Unicorn Coat on the right. Glad we cleared that up...
That's the Original Griz Coat on the left, and the new Unicorn Coat on the right. Glad we cleared that up...

 

2012: Griz Coat CHANGES. THE. WORLD.

Pretty much everyone remembers exactly where they were the moment Griz Coat launched on Kickstarter in 2012. Right? Right? Anyone? OK, whatever. Trust us, it was a universally-momentous occasion. 

Just to recap, we made some coats that looked like bears, and a bunch of downright-amazing folks on Kickstarter took the risk on a couple twins who had exactly no idea what they were doing. Much to our own surprise, we figured it out and delivered the goods (on-time-ish)!

dog-tested, mother-approved
dog-tested, mother-approved

 

2013: Panda, panda, panda, panda

A bunch of our original backers had asked us for it, so in 2013 we came back to Kickstarter with a Panda Coat. Another fun and pretty popular project for us!

jumpy photo requiring 27 takes = one unhappy Panda Coat model
jumpy photo requiring 27 takes = one unhappy Panda Coat model

2014: maybe we got a little too creative

Riding that massive winning streak (of two!), we got our creative juices flowing in 2014 and launched an ingenious new product that no one had even thought to ask for: a Griz Rug! We thought it was awesome, but it was greeted with a collective yawn. OK, lesson learned: just listen to the people. Our backers did get their rugs, but the Griz Rug is, sadly, no more. RIP.

No plastic was harmed in the making of this photo (and that's a total lie)
No plastic was harmed in the making of this photo (and that's a total lie)

2015: we enter the unicorn biz

Totally unrelated but still sorta-related, we revived the world's most beloved '80s brand of ski gloves called Freezy Freakies in 2015. And that's technically "sorta-related" because...just look at those UNICORNS!!! (yeah, we know they're technically "pegacorns")

"Unicorn" (er, pegacorn) Freezy Freakies
"Unicorn" (er, pegacorn) Freezy Freakies

2016: ????????

We continued our streak of doing one Kickstarter project a year by...wait, we didn't actually do one in 2016. Moving on...

Since a few folks were asking for it, we're now back with a Unicorn Coat to celebrate this Kickstarter Gold campaign! We're taking what we know from our 2012 Griz Coat project and all that "in-house design expertise we've developed" (pretty sure that's the right industry-speak), and we're just dialing up the magic and dialing down the fierce. Behold:

"One day I'm gonna buy this building and paint it 7 bright colors..."
"One day I'm gonna buy this building and paint it 7 bright colors..."

 

"All I need is a plan, and this one looks flawless. Now I just gotta execute..."
"All I need is a plan, and this one looks flawless. Now I just gotta execute..."

  

"Welp. That plan fell apart quickly. Can't believe I'm back to waiting on this *$#% bus?!"
"Welp. That plan fell apart quickly. Can't believe I'm back to waiting on this *$#% bus?!"

 

"Plan B: hoof modeling."
"Plan B: hoof modeling."

 

"Plan C: gif modeling"
"Plan C: gif modeling"

 

 

We know there are other unicorn suits and onesies and hoodies and jackets and tees and masks and stuff. And we know they only cost like $30 and are churned out in the tens of thousands by the unicorn factory in China. Those products are great too; after all, unicorns are unicorns! But we always try to make our coats as visually-striking as possible, using components designed by taxidermists (yeah, our taxidermy guy can even make unicorn parts...he's that good), and featuring the softest faux fur we can find. And while we try to make sure our coats look great, it's a total requirement that they're also comfortable to wear for hours, can easily be put on/taken off, last for years, and fit a broad range of body types and head sizes. And we do our patriotic duty and build these things right here in the USA!

Each Unicorn Coat will be custom-made

This time around, we wanted to give backers a chance to really make this coat their own. There's a chance you'll be the only one to get your exact version of the coat. 

1) Choose your horn

First, you get to pick your horn color. We partnered with the world's leading purveyor of Unicorn Horns, Brooklyn Owl. They hand-make their top-quality horns in Brooklyn, NY. Ain't that something?! Matter of fact, if all you want is one of these horns and you could care less about our coat, you should just head to their website and pick one up. Backers get their choice of 4 horn colors: rainbow, white, gold and fuchsia.

take your pick
take your pick

 

2) Choose your eye color 

Two eye colors: Blue or Pink? Blue or Pink? Blue or Pink?

custom-eyes (weeee! puns are fun...)
custom-eyes (weeee! puns are fun...)

3) Choose your size

We offer two adult sizes:

  • Smaller: for people 5'0" to 5'8" (152-173cm) 
  • Larger: for people 5'6" to 6'3" (168-191cm) 

(Sorry kiddos, no sizes for you. You've already got plenty of unicorn gear available.)

Added bonus: you get a rainbow tail!

This will be the first tail we've ever put on a coat. Repeat after me: "milestone".

ADRIAAAAN!!
ADRIAAAAN!!

 

  • Faux fur: ultra soft, incredibly-realistic fabric (white: 92% acrylic, 8% polyester; rainbow: 80% acrylic, 20% polyester)
  • Unicorn head-hood: shockingly lightweight, with a comfortable fabric-lined, soft foam interior; plus, the hood is detachable, in case you need to wear it in a more formal setting 
  • Eyes, teeth, hooves and ears: totally faux, but with a striking resemblance to the real-deal 
  • Reinforced over-stitching: double the strength, double the fun 
  • Lining-free coat: extensive market research has revealed that lining just plain made our coats way too hot to wear, so we've removed it and now let the soft fabric backing wick away moisture and allow the coat to breathe. Trust us, it's much better this way.
  • Definitely not intended for children under 13 years old. Our apologies for that, but the kids are already so well-covered when it comes to unicorn gear. This one's for the big people.
  • Care: Professionally dry clean only; remove the head before cleaning
  • Made in the USA of US and imported parts
the four stages of grief as expressed through Unicorn Meat (sorry, acceptance stage not possible)
the four stages of grief as expressed through Unicorn Meat (sorry, acceptance stage not possible)

Video filmed and edited by Chandler S. Bolt

Video shot on location at Ice Cream Bar in San Francisco, CA

Video music credits:
"Bummin on Tremelo" 
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

"Dubstep"
http://www.bensound.com/royalty-free-music

Modeling prowess provided by Brian G and Bobby D!

Risks and challenges

The biggest risk is that you don't like the coat! Because that would make us sad unicorns. And we're not even sure unicorns can be sad, so that would be quite something.

Another risk is that we don't deliver your coat to you on-time, and you don't have it for some critical event. Seasoned Kickstarter backers, you almost certainly know about that risk. Our track record in this regard is actually something we're really proud of, and something we take very seriously. We've delivered the rewards for all 4 of our campaigns either on-time or with only a one-month delay. That's 4 projects with lots of reward tiers, and the worst we've done is been a month late. Not too bad. But the risk remains...

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Unicorn street cred

    Don't see yourself wearing a Unicorn Coat but still want to support a magical effort? Fair enough! Back this tier and we'll put your name on the Original Grizangsters wall of our website (entirely optional, of course).

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  2. Reward no longer available

    Pledge $150 or more About $150

    Early Bird Gets the Unicorn

    Get here early and get the magic early! One Unicorn Coat, custom made and delivered before all the rest. You choose horn color, eye color and size (adult S or L). We build it and send it. You wear it and then give us feedback so we can improve the next round of production. (i.e. this is kind of a beta tier, so you should be cool with that)

    Includes:
    • Unicorn Coat
    • Your choice of size, eye and horn color
    • Your name on our website's Original Grizangsters list (optional)
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    Ships to Only certain countries
    Reward no longer available 10 backers
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  3. Select this reward

    Pledge $190 or more About $190

    Unicorn Coat - Custom Edition

    One Unicorn Coat, custom made. You choose horn color, eye color and size (adult S or L). We build it and send it. You wear it and make your own magic.

    Includes:
    • Unicorn Coat
    • Your choice of size, eye and horn color
    • Your name on our website's Original Grizangsters list (optional)
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    Ships to Only certain countries
    Limited 19 backers
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  4. Select this reward

    Pledge $750 or more About $750

    Party Pack of Unicorn Coats (5 coats)

    5 Unicorn Coats, each one individually custom made. You choose horn color, eye color and size (adult S or L) of each. We build it and send it. You wear it and make your own magic, along with 4 other likeminded souls.

    Includes:
    • Unicorn Coat
    • Your choice of size, eye and horn color
    • Your name on our website's Original Grizangsters list (optional)
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    Ships to Only certain countries
    Limited 1 backer
    $
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Funding period

- (30 days)