Missed our Kickstarter campaign?
No worries! Griz Rug can now be found here: GrizCoat.com/products/griz-rug
Executive Summary for the time-starved executives
- Dual use: The bear head can be detached from the rug and worn on your own head
- Perfect pillow: When attached to the rug, the bear head serves as a supportive pillow, for reading, typing or watching TV
- Wall-hanging: The rug also comes ready to be hung on the wall
- Fake but looks real: 100% artificial, but components designed by a professional taxidermist
From the storied annals of one of the pioneers in faux-fur animal-hide outerwear, namely the Grizzly Coat, the Polar Bear Coat, the Panda Coat and the Wolf Coat, comes an epic tale of a venture beyond outerwear and into the realm of home goods.
The evolution of the Griz Rug is a long and very interesting story. Buckle up. It's a wild ride...
It all began when we received this photo from a Griz Coat customer who had very curiously placed his coat on the floor. With creative juices running high, he named the photo "Griz Rug":
Now, fast forward through many months filled with other super interesting stories, we set out to see if we could build some Griz Rugs ourselves. And so we built a couple. And then we creatively called it the exact same name the original customer gave it. And so now the "Griz Rug" exists and is being launched right here on Kickstarter. Crazy story, right? We know, we know...
So what did we do? Basically, we took the same faux-fur from our Grizzly Bear Coat, cut it a bit differently, added a cushiony mid-layer and a soft underside lining, and attached the exact same Griz Coat head-hood to the rug. And by complete accident, we discovered that the foam in the head actually doubles as an amazing head-propping pillow for TV-watching or reading or closed-eye "brainstorming". Seriously. It took one accidental nap to realize that we were onto something by using the same head. Chalk up a win for laziness.
The #1 coolest thing about this product: The detachable head. It can be removed from the rug and worn separately when you're turning it up for the night. And when you're turning it down for the night, you can attach it back to the rug (with three hidden buttons) and rest your own head on top of it. Party and a pillow.
The #2 coolest thing about this product: It comes wall-hanging ready. We included a few strategically-placed loops that allow the coat to hang on the wall.
Cool thing #3, which is way less cool than #1 and #2, but still cool: Material under the head can be rolled up to expose the bear's teeth.
Other stats for the data junkies
- Dimensions: 66 inches long from head to tail, 67 inches wide from claw tip to claw tip
- Includes non-slip pad that you should definitely use on hard floors
Assembled in the USA, and almost all the fabric comes from the USA (the lone outlier is the soft fabric on the bottom, which is made in China)
- For the fabric junkies: the faux-fur fabric is 80% acrylic, 12% modacrylic, 8% polyester; the midlayer and underside layers are both 100% polyester
- Definitely not intended for children under 13 years old
Risks and challenges
To date, we've been pretty successful delivering rewards on-time and as-promised to our Kickstarter backers (the three products above were all Kickstarted). Our initial campaign in 2012 (Griz Coat) was delivered mostly on time (a couple reward tiers ended up a few weeks behind schedule). And despite very aggressive timelines on our campaign in 2013 (Panda Coat), we ended up sending out all reward tiers on-schedule to the timely survey-responders. That's not to say that we can guarantee on-time delivery, but we think we're in a similar position to replicate last year's on-time deliveries. We've identified a source for all of the required materials, and our manufacturing partner is ready to build on a moment's notice, as soon as the materials are secured. We think we can do it, but as always, the potential for late delivery is certainly there.Learn about accountability on Kickstarter
- (11 days)