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£1
pledged of £10,000pledged of £10,000 goal
1
backer
Funding Unsuccessful
The project's funding goal was not reached on Sat, July 20 2019 10:51 AM UTC +00:00
£1
pledged of £10,000pledged of £10,000 goal
1
backer
Funding Unsuccessful
The project's funding goal was not reached on Sat, July 20 2019 10:51 AM UTC +00:00

About

Handsome Fella is an online retailer and marketplace that allows independent brands, makers and creators to sell high quality, ethically made and sustainable grooming, clothing and lifestyle products to men. 

We are operating as a business and currently sell a range of grooming products from multiple independent creators that make their products by hand and in small batches. We are now planning to expand our range to clothes too, bringing on board independent designers and makers of clothes made or designed in the UK.

Handsome Fella is more than anything else, a male lifestyle brand that operates as a marketplace and retailer. We want to provide men with the option of buying quality goods not made in a factory on the other side of the world but instead made in the UK and closer  home to a high standard. This will be good for the world, reducing the carbon footprint the clothes industry makes. But it will also give men a product of higher quality that they can keep wearing for longer, moving away for the fast fashion business model that so much of the clothing industry relies on. When we do work with smaller and independent brands that make clothes in other parts of the world we will only do so if those brands are committed to high environmental and social standards and have a good reason for having their clothes created where they do. 

With a little extra money we can fund our move forward as a business. We can begin reaching out to more independent clothing makers and designers in the UK and start providing those products to our customers and new potential customers.

Transforming the world of retail and fashion

Over the last 25 years the production of clothes has moved across to the other side of the world. This has resulted in cheaper products but contributed to a much greater amount of damage to the environment both from pollution from textile production into local environments across the world, such as damage to rivers and forests etc... But also contributed to the the amount of carbon being pumped into the atmosphere. However, it isn't only about the negative effects on the world around us, it is about giving customers genuinely higher quality products. When I was younger I would occasionally have my nan alter some of my high street bought clothes and she would always complain about the quality, saying how when she was a seamstress at Burtons 40 years ago she would have never got away with sewing fabric together so badly! I believe that we can help to bring back clothing manufacturing in the UK. And the result is that men will get better quality clothing while simultaneously knowing that they are supporting local businesses, makers and creators in the UK that are making clothes in an ethical way adhering to higher standards when it comes to reducing environmental damage and paying and looking after employees properly. Knowing that the team of people making the products care passionately about their products and the companies behind them. Handsome Fella will provide a platform and marketplace that allows men to buy from amazing brands making clothes in the UK, however not just clothes but other items such as accessories and grooming products too! 

As previously mentioned, when we do work with independent brands that make their clothes in other parts of the world they must have strong reasons for doing so and be committed to high social and ethical standards combined with a desire to create the best quality products possible. We do not want to limit ourselves to clothes manufactured just in the UK, we want to grow into a business that can support independent makers and creators the world over, but we will only work with creators that are still committed to creating high quality clothes and in an ethical way. And they will always be independent designers and makers, the smaller guys. People making goods and products that are different to what you might find in more typical stores.

Risks and challenges

The biggest risks and challenge we face is in bringing on board further sellers and marketing Handsome Fella to more customers. We need to be able to encourage more makers and creators to join the Handsome Fella community and sell their products on our site. This means discovering and reaching out to more brands and businesses.

Marketing Handsome Fella to customers is the most difficult challenge we face as business at this current stage, with a need to launch a more thorough and sustained marketing campaign. This is what a significant part of our new funding will be used for. We plan to work with a professional marketing agency to pursue a more sophisticated marketing campaign that can have the greatest amount of reach and success as possible.

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Support

  1. Select this reward

    Pledge £2 or more About $2.50

    Show your support for our idea

    If you just want to show your support for our concept for Handsome Fella, to create a marketplace for higher quality and ethically made clothes, grooming and accessory products all made by smaller independent brands. Give just a little bit towards our campaign and you will be kept informed of the all the developments with Handsome Fella.

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  2. Select this reward

    Pledge £10 or more About $13

    Receive free luxury grooming product

    Get a luxury shampoo/ charcoal face scrub/ moisturiser/ shaving cream for a free. All products worth £15 to £25. You can check our website to see the Thomas Michael luxury grooming products we sell and you can choose one to get sent one for free.

    Includes:
    • Thomas Michaels Luxury Shampoo
    • Thomas Michaels Luxury Coal Clay Face Scrub
    • Thomas Michaels Luxury Moisturiser
    • Thomas Michaels Shaving Soap
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  3. Select this reward

    Pledge £50 or more About $63

    25% off all orders for a year

    Receive 25% off all orders from Handsome Fella for a year. After you have signed up as a customer you will be given a voucher code that will get you 50% off all orders for a year.

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  4. Select this reward

    Pledge £100 or more About $125

    50% off all orders for a year

    Receive 50% off all orders from Handsome Fella for a year. After you have signed up as a customer you will be given a voucher code that will get you 50% off all orders for a year.

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  5. Select this reward

    Pledge £250 or more About $313

    10% commission on sales and orders

    If you are a brand, a maker and creator of a product you can sell your products through Handsome Fella and be charged 10% commission on your sales, instead of 15%. This reward will start from December 2022 in order to give Handsome Fella the time to develop so that sellers will receive maximum benefit from sales when they do begin their year period of reduced commission.

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  6. Select this reward

    Pledge £500 or more About $625

    5% commission on sales and orders

    If you are a brand, a maker and creator of a product you can sell your products through Handsome Fella and be charge 5% commission on your sales, instead of 15%. This reward will start from December 2022 in order to give Handsome Fella the time to develop so that sellers will receive maximum benefit from sales when they do begin their year period of reduced commission.

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  7. Select this reward

    Pledge £1,000 or more About $1,251

    0% commission on sales and orders

    If you are a brand, a maker and creator of a product you can sell your products through Handsome Fella and be charged 0% commission on your sales. This reward will start from December 2022 in order to give Handsome Fella the time to develop so that sellers will receive maximum benefit from sales when they do begin their year period free from commission.

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Funding period

- (60 days)