Funded! This project was successfully funded on November 20, 2012.

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Using art, bamboo, recycled paper and empowerment, we intend to make the rather bland luxury underwear market interesting.

LEGENDS, LADIES and lovers of TURQUOISE and SNOW SPORTS - please see our updates!

ALL MENS UNDERWEAR WILL BE SHIPPED IN TIME FOR CHRISTMAS!

DaDa Underwear is a boutique underwear brand finally making comfortable underwear that is interesting in every way:

  • Luxury men's underwear made from bamboo and organic cotton. 
  • Presented in beautiful 100% recycled ‘tea’ paper boxes. 
  • Three unique styles to suit every man's taste and comfort. 
  • Patterns that are ‘simple and tidy’ for a more refined style. 
  • Manufactured ethically in Sri Lanka.
  • Engaging photography through collaboration with Dave Watts- a creative award winning London photographer.

A few years ago, I started to get frustrated with the men's luxury underwear market and how it is dominated by big name designers and retired sport stars that aren't doing anything new.  

Churning out the same designs with bright and brash colours and some guys name on the waistband. Calvin, Tommy, Ralph, Bjorn, Beckham- get your name off my underwear!

It's time to make underwear interesting! By fusing style, design, art and photography with surfing, cycling and the great outdoors.  Please do watch the video for full details.

Recycled 'tea' paper packaging as it will arrive.
Recycled 'tea' paper packaging as it will arrive.

These are the three styles crafted to suit each man- I have attached three from each and will add more styles as the campaign progresses so look out:

RETRO - Looser fitting 'boxer' short based on a 'retro' running short.

Azure retro
Azure retro
White retro with pink trim
White retro with pink trim
White retro with red waistband
White retro with red waistband
Ladies retro- available in all colours.
Ladies retro- available in all colours.

SHORTY - Shorter 'trunk' style with low-rise waistband and 'comfy pouch'.

Grey and white shorty with pink waistband.
Grey and white shorty with pink waistband.
Black shorty with cyan waistband
Black shorty with cyan waistband
Red and white shorty with red waistband
Red and white shorty with red waistband

TRUNK - Classic 'trunk' style with longer legs to limit 'chaffage'.

Grey and white trunk with black waistband
Grey and white trunk with black waistband
Black trunk with red waistband
Black trunk with red waistband
Red and white trunk with red waistband
Red and white trunk with red waistband
Turquoise polka-dot available in shorty and trunk
Turquoise polka-dot available in shorty and trunk

LONG JOHN - Our snug long john is available in full and 3/4 length for the duration of the Kickstarter campaign only.

Full length long john- see update 3 for more
Full length long john- see update 3 for more

LEGEND VEST - Our legend vest is available for the duration of our Kickstarter campaign only.

Legend vest in red and white- see update 4 for more
Legend vest in red and white- see update 4 for more

We have done the hard part, but fabric suppliers require 1000 yards in each colour which means we need to take enough orders to pay for the fabric.  We have taken a gamble and ordered a set number of pieces in anticipation of people ordering for Christmas presents- please email immediately with your preferred style.  When they are gone we will write it here.

Pledge what you wish and we will be forever grateful to finally get this baby off the ground!

Please email me personally if you would like to pledge an amount, but would like a slightly different assortment- we can sort it out for sure.

All photographs are professionally printed and ready to hang. After all photographs and postcard books are printed- no more will ever be printed. Truly limited edition - get a piece of early supportive DaDa history!

I will write a personal message of your choice on each photograph with the run number.

Risks and challenges Learn about accountability on Kickstarter

I decided to take quite a big gamble and ordered the fabric in the hope that I could raise the funds to pay for it within the 90 day credit period. This is the biggest risk, but fortunately does not affect any funders (if goal is hit, fabric is paid for). It has taken me so long to get this far and I'm a firm believer that if you set a goal and put everything towards it, you can make it happen.

Provided we hit our goal, we have already provisionally booked in capacity with our manufacturer to ensure we can meet demand. We have ordered a set number of pieces in advance so that those purchasing them as Christmas presents can have them by Christmas. If we go over this number, then we will have the rest by January which I believe is a pretty quick turnaround.

We have partnered with an incredibly experienced manufacturer who deal with orders hundreds times ours on a weekly basis. As part of this agreement, we have a merchandiser in Sri Lanka whose job is to oversee and ensure production goes to plan.

When the first order arrives, the problem will be ensuring everyone gets what they ordered. I will have at least a month to plan out the orders to ensure all orders go out in good time and that all photographs are ordered with enough time that they will go out with underwear orders. I have created a spreadsheet to track orders and ensure everyone receives what they order.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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303
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£14,803
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  • Pledge £1 or more
    You selected

    4 backers

    A Big THANK YOU shouted in whichever direction you would like.

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  • Pledge £5 or more
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    6 backers

    A DaDa POSTCARD sent with THANKS.

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  • Pledge £10 or more
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    7 backers

    DaDa Underwear MUSETTE BAG. Real Nice.

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    Add £2 to ship outside the UK
  • Pledge £18 or more
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    105 backers

    ONE pair of finely crafted DaDa's presented in our elegant recycled 'tea' paper box. ONE FREE DaDa Underwear MUSETTE BAG.

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  • Pledge £25 or more
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    0 backers

    ONE finely crafted LEGEND VEST in any of our patterns. ONE free DaDa Underwear MUSETTE BAG.

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  • Pledge £25 or more
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    9 backers

    ONE pair of finely crafted LONG JOHNS in either long or 3/4 length. ONE free DaDa Underwear MUSETTE BAG.

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  • Pledge £32 or more
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    86 backers

    TWO pairs of finely crafted DaDa's presented in our elegant recycled 'tea' paper boxes. ONE FREE DaDa Underwear MUSETTE BAG.

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  • Pledge £60 or more
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    47 backers

    FOUR pairs of finely crafted DaDa's presented in our elegant recycled 'tea' paper boxes. You will also receive an 8" x 10" landscape PHOTOGRAPH from our first collection signed with a personal Thank You for your early support. ONE FREE DaDa Underwear MUSETTE BAG.

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  • Pledge £60 or more
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    4 backers

    THE COMBO - ONE choice of boxer short, ONE LONG JOHN and ONE LEGEND VEST. (All in one fabric if you're brave enough)

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  • Pledge £100 or more
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    14 backers

    SEVEN pairs of finely crafted DaDa's presented in our elegant recycled 'tea' paper boxes. You will also receive an 8" x 10" landscape PHOTOGRAPH from our first collection signed with a personal Thank You for your early support. ONE FREE DaDa Underwear MUSETTE BAG.

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  • Pledge £100 or more
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    2 backers

    ONE of the 'FIRST FIFTY' pairs from our first line with commemorative label- ready to frame with a signed personal Thank You from myself. You will also receive an 8" x 10" landscape PHOTOGRAPH from our first collection signed with a personal Thank You for your early support and a limited edition POSTCARD BOOK.

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  • Pledge £150 or more
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    10 backers

    TEN pairs of finely crafted DaDa's presented in our elegant recycled 'tea' paper boxes. You will also receive TWO 8" x 10" landscape PHOTOGRAPHS from our first collection signed with a personal Thank You and a limited edition POSTCARD BOOK of our favourite photos.

    Estimated delivery:
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  • Pledge £500 or more
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    1 backer

    DESIGN your OWN underwear LINE and have TEN pieces made for you and your FRIENDS. You will collaborate with our design team to produce THREE separate STYLES of UNDERWEAR using one of our existing fabrics. You can even CUSTOMISE them with labels and stitching with your name or logo. Try BOXERS or VESTS or any UNDERWEAR you wish.

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  • Pledge £1,000 or more
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    0 backers

    You will COLLABORATE with our designers to create a SS13 FABRIC to be named after YOU. You will also DESIGN THREE of your OWN separate STYLES of UNDERWEAR to be made from the fabric with CUSTOMISED labels and stitching with your NAME or LOGO. You will receive TEN pieces of your choice in your fabric.

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  • Pledge £2,500 or more
    You selected

    1 backer

    TEN of the 'FIRST FIFTY' commemorative pairs of DaDa's with a personal Thank You for your early support. You will also COLLABORATE and create your own FABRIC. You will DESIGN your own underwear line of TEN different pieces with customised stitching and labels. TEN 20" x 24" landscape photographs from our first collection with another signed Thank You / Personal messages. TEN limited edition postcard books of our favourite photos. TEN invites to our launch party in London with a warm personal Thanks. TWO NIGHTS in a top London hotel and DINNER with the team to discuss future projects.

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Funding period

- (20 days)