€2
pledged of €50,000pledged of €50,000 goal
2
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 20 2018 7:38 AM UTC +00:00
HallelujahBy Hallelujah
First created
HallelujahBy Hallelujah
First created
€2
pledged of €50,000pledged of €50,000 goal
2
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 20 2018 7:38 AM UTC +00:00

About

WHAT IF THE MAFIA WERE MANAGING AN ADVERTISING AGENCY? THE EVIL MARKETING MEETS ITS MATCH! THE ART OF PERSUASION IS ONCE AGAIN EFFECTIVE. VERY EFFECTIVE.

The Hidden Persuaders is a dark comedy. Max Galli is a partner in a small Milanese advertising agency teetering on the verge of bankruptcy, the victim of the difficult economic climate and highly aggressive competition from the big international networks. Despite this, he continues to live the high life - as he always has done. He ignores the warnings of his business partner Piero Benetti, who is very worried about the crisis gripping their company.

Max Galli
Max Galli

Their revenue is virtually nothing, while lenders are exerting more and more pressure to get their hands on their repayments. Yet Max Galli has unshakeable confidence in himself and in his ability to bounce back and return to the top, so rather than carry out a spending review, he simply turns a blind eye to the harsh reality of impending bankruptcy and fritters away the last of the agency’s financial resources at slot machines and in betting shops. Inevitably, Galli gets into debt with Tom Capobuono, a small-time Mafia boss responsible for managing various betting shops in Milan.

Tom Capobuono
Tom Capobuono

When the banks withdraw all of the agency’s funding, the circumstances force Galli to convince his business partner - who is as yet unaware of the nature of Galli’s debts - to sell his majority stake in the agency to the Mafia in order to ward off bankruptcy and closure. In buying the advertising agency, the Mafia discover a new way of laundering their dirty money. From their side, Galli and Benetti not only save themselves from financial ruin, but also become part of a powerful international network - albeit an unorthodox one run by the Mafia.

Danger of death - Don't touch artworks
Danger of death - Don't touch artworks

Yet what none of the three protagonists can predict is which of the two worlds will have a bigger influence on the other. Which of the two worlds - Mafia and marketing - will reveal itself to be the cruellest? Will the cynicism of marketing or the crude violence of the Mafia come out on top? Only one thing is for certain: this partnership will change the world of advertising forever!

The Mafia gang
The Mafia gang

Head to thehiddenpersuaders.tv or follow us on Facebook @thehiddenpersuaders for more information. Help us to reach the goal and shot the pilot of The Hidden Persuaders.

Arianna Maso - Marketing Director
Arianna Maso - Marketing Director
Alex Di Mesto AKA Human Carpet - Brand Manager
Alex Di Mesto AKA Human Carpet - Brand Manager
   
Angelo Castro AKA Sanremo
Angelo Castro AKA Sanremo
Giacomo Perfetti AKA Braveheart - Marketing Director
Giacomo Perfetti AKA Braveheart - Marketing Director
Titti Frutti - Account Manager
Titti Frutti - Account Manager
The Model
The Model
     

TWELVE YEARS AGO.

This is our protagonist, Max Galli, in 2006. Imagine how an advertising account executive would feel after 12 years of constantly saying yes and dealing with endless frustration.  

 project video thumbnail
Replay with sound
Play with
sound

MAIN CHARACTER Max Galli (Ottaviano Blitch) is Account Executive, Client Director and CEO of Galli & Benetti Advertising… his business card barely has enough space for all his credentials, much like his body struggles to contain his massive ego. An incurable optimist, he definitively lost his grip on reality when – in a meeting in 2007 – he tried to force through a quote of €100,000 for a single Facebook post. Loves ideas, hates ideals.

AUTHOR Mizio Ratti is one of Italy’s leading advertising brains. He has founded independent agencies such as Enfants Terribles and Hallelujah, worked with over 100 international brands and won over 50 creative pitches. He teaches copywriting at the Accademia di Comunicazione in Milan. The idea for The Hidden Persuaders came to him after a meeting which made him want to kill the client!

DIRECTOR Marco Bechini is an author and director. He studied acting and screenplay, but he has learned most through first-hand experience. A member of Writers Guild Italia and a self-taught director, he was won over by Mizio Ratti’s idea for The Hidden Persuaders because he believes that marketing is one of the most evil things on the planet.

SPECIAL GUEST Ottaviano Blitch is an Anglo-Italian actor, director, singer and songwriter. Far from wanting to fit into a specific label at all costs, this authentic and versatile artist likes to call himself “an actor who dances and a singer who acts." Ottaviano stars in several international productions in leading and co-leading roles and he’s also author and storyteller on his own night music radio show on air on Virgin Radio. Now a cult, his stories set in the desert perfectly re-create the ambiance of real life, transporting the audience into the rooms of the most popular motel in California titled “Virgin Motel”. In just over ten years this radio program has rightfully become part of the schedules, with due recognition from both the public and critics as the best rock program ever.

Ottaviano Blitch
Ottaviano Blitch

GIPSY PRODUCTION A group of friends first, colleagues second, Gipsy Production has worked tirelessly to give life to the rather wacky The Hidden Persuaders project. Their objective is to have fun and - more importantly - entertain people with the series pilot episode. Gipsy Production has already produced part of the project off its own back, with 40% of the footage required already shot. The team estimates that it requires another €50,000 to finish the pilot. The Gipsy Production team includes: Mizio Ratti, Marco Bechini, Ottaviano Blitch and Riccardo Quartesan.

Risks and challenges

The Hidden Persuaders is an ambitious project.
The good news is that part of the pilot has already been written and filmed, we have a very close-knit team and production will be carried out by industry professionals from the advertising sector.
It’s an idea that makes us chuckle every time we talk about it or shoot a scene.
We’re sure that you’ll enjoy it too!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About $6

    INTERN

    Includes:
    • Film download
    Less
    Estimated delivery
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €10 or more About $11

    COPYWRITER JUNIOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    Less
    Estimated delivery
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €25 or more About $28

    ART DIRECTOR JUNIOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    Less
    Estimated delivery
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €50 or more About $57

    ACCOUNT JUNIOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    • THP T-Shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €100 or more About $113

    COPYWRITER SENIOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Skype participation to the writer room
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €150 or more About $170

    ART DIRECTOR SENIOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €200 or more About $227

    ACCOUNT SUPERVISOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €500 or more About $567

    CREATIVE DIRECTOR

    Includes:
    • Film download
    • Special Thanks in the Credits
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    • A role as background actor
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €1,000 or more About $1,133

    CLIENT DIRECTOR

    Includes:
    • Film download
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    • Credited as Associate Producer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €2,500 or more About $2,834

    CHIEF FINANCIAL OFFICER

    Includes:
    • Film download
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    • Product placement of your brand in the pilot
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €5,000 or more About $5,667

    THE CLIENT

    Includes:
    • Film download
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    • Your brand will be pitched in the pilot
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge €8,000 or more About $9,067

    CEO

    Includes:
    • Film download
    • 50x70 Digital Film Poster
    • THP T-Shirt
    • Blue-Ray version
    • An invite for joining the cast for a private screening in Milan
    • Credited as Co-Producer of the pilot
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)