It has been said that in every one of us there still exists a child
with dreams...some of us reach them...and some of us do nothing to realize them...we just keep hoping.
As with all dreams, the story of HALF PINTS (Half Pints Moda
the new company name) began with the inspiration and vision of our founder and
creator Rosemary De Los Angeles.
Our founder realized her dream 20 years ago creating a garden of inspired
European designs. The dream came to full life and bloomed in colorful palettes of exquisite fabrics, with an unforgettable beauty of its detail
from front to back, portraying a "timeless look."
We have joined Kickstarter to not only present our HALF
PINTS MODA project and plant the seed to bring it to life, but to partake
in the Kickstarter community. It is not only about funding our
goal, but about the feedback and the love that resonates from every project we
have read on this site, that inspired us.
We invite you to read our love story of HALF PINTS, and you will see whatwe accomplished, howwe influenced high-end
fashion in the children's wear apparel industry, where we expanded our business, and who loved and bought our product. It was in knowing our market and our customer
that provided the success that you are about to discover.
HALF PINTS MODA brings back
to high-end children’s wear fashion, the "timeless" signature look that captures the beauty of childhood innocence through our designs with luxurious fabrics,
exquisite detail and the classic styling of our collections.
With every pledge that is made towards funding our project, it moves us closer
to realizing our vision, which is to revolutionize the fashion of children’s
wear today with garments that have the luxury, beauty, that accentuates the
innocence of a child.
With this breakthrough, HALF PINTS
MODA can re-launch and debut our 2012-2013 Holiday-EarlySpring
collection at the October 2012 ENK International Children's Club New
Your funding will help cover the cost of purchasing fabric, create our sample lines, produce our "American Made"
product, secure space at the show, travel costs, advertising, and photo shoots. The pledges that you make of any amount to fund our
project will help us to realize our dream.
It was at the ENK Children's Club New York Show where the HALF PINTS
story of phenomenal success began, and it is our vision and goal
to do it all over again, in the one city in the world where dreams are made of,
The initial launch of HALF PINTS took place in the mid
eighties. An idea that started with a vision, a vision to fill the void of the innocence of style that's been lost in children's wear fashion. With each design, HALFPINTS was not only creating a fashion statement, but creating memories and dreams for what all little girls want, to be a "princess" not only on a special occasion or a
holiday, but every day.
made its "debut" displaying its fall collection at the International
Kids FashionTrade Show in NYC, which is one of the strongest
selling seasons in the Children's Wear Industry.
The original HALF PINTS line encompassed only 16 pieces, in a
small booth (5x10) so far in the back of the exhibition hall that we thought no
one would ever find us. Just as the name suggest we were just a small HALF
PINTS bunch, three of us selling and representing our small California based
line in our small booth. However, something magical happened, the three days at the show proofed to be amazing, we were selling...and selling...buyers were
buying. HALF PINTS was creating
what we would get to know as "timeless memories."
This small California based line had not only brought to the
East Coast a "timeless" high fashion design, but a new "fresh"
"cutting edge" collection, which would eventually become a high-end
fashion icon Nationwide.
At our fall season debut, HALF PINTS sold close to 900
units at an average price point of $74 dollars. Every single piece was
produced and delivered, with the quality and design perfection that HALF PINTS promised and presented to
The integrity we have for producing a quality product, was also carried
over into the delivery, where packaging became another way for HALF PINTS
to display our commitment to excellence for our product and our customer. White boxes not kraft color boxes were used for packaging,
hung on beautiful satin hangers individually bagged, wrapped in crisp pink tissue,
and finished with the label of our beautiful HALF PINTS logo, the
signature double pink bow.
With the excitement HALF PINTS created at our first show, momentum
was on our side and this was just the beginning of a phenomenal uphill
HALF PINTS "market positioning" went from being a
small California base line to garnishing "National Representation" in New York, Chicago, Atlanta, Dallas, San
Francisco and Los Angeles.
was also selected by a international fabric house, who for over a century
has been renowned as one of the most prestigious fabric houses in the world, to
be their "AmericanChildren's Wear Representative" for
their fabric line. While in partnership with the fabric supplier, we had
the opportunity to expose our exquisite product in a full-page ad insert that appeared in the
1988 Vogue Fall Fashion issue, thus creating "National
Branding" for HALF PINTS.
HALF PINTS also appeared on the USA Today Show in 1988 as one
of the lead exhibitors at the International Kids Trade Show.
HALF PINTS garnished appeal and prominent space with the
most prestigious retail giants, Neiman Marcus, Bergdorfs, Saks Fifth Avenue, I.
Magnins Nordstrom, Bloomingdales, and Macys. HALF PINTS did not
knock on their doors...they knocked on ours...what a privilege and honor...and
in our first year!
On our first year anniversary HALF PINTS positioned its Brand as an
icon and a leader in the high-end fashion children's wear Industry. We went
from a small booth in the back of the exhibition hall to a location with
prominent front space, exhibiting over 36 pieces and creating nine lines. Coming
down the escalator of the Jacob Javits Exhibition Center, you could see HALF
PINTS staged with beautiful soft hues and rich bright color palettes,
which inspired an unforgettable timeless memory.
While at the show, our nation experienced one of the biggest financial crashes
in history. On "Black Monday," as the day is
remembered by our nation during this major crisis, HALF PINTS placed
orders of over $450,000 thousand dollars in sales, closing our three
days at the show with sales ending in a phenomenal financial success, a total
of $1.2 million dollars. When calculating our year to date sales
after the show, it was to our unexpected surprise to see that we had
surpassed our sales goal. Our growth rate was over 2000% in
the span of one year!
So you will ask, why is HALF PINTS not in business today? Here is why...not only were we under-capitalized for our phenomenal growth,
but we also had non-delivery of raw goods from a major fabric
supplier. This not only affected production of our
product but it jeopardized our integrity of delivering our commitment
to our customer. If you have ever been in the apparel industry, the
pace is fast and competition is plenty, so a company's integrity is key.
Founder Rosemary De Los Angeles has spent the past two
years rediscovering the forces that are driving the
Children's Wear business today, and where it is heading towards
the year 2015. The findings have shown that the Children's
Wear Industry is the most lucrativesegment in the global
apparel industry. Currently the "global" Children's Wear
Industry's value is $163billion and by 2015,
forecast is that it will reach a value of $186 billion, and HALF PINTS MODA wants to be a part of
that lucrative growth.www.bizreportshop.comwww.marketresearch.com
Today with a smarter and wiser approach, a phenomenal history of sales
success, (of which youhave just read) HALF PINTSMODA
is ready to come back and show the world once more
that the "magic" that once captured the attention of
so many, will be recaptured again as we re-launch our founders dream...to bring joy, beauty, and a magical time to our very own customer...our girls...every child
in this world deserves to dream...let it be with HALF PINTS MODA.
HALF PINTS MODA VISION AND MISSION
HALF PINTS MODAVision is to create a high-end children's wear collection with emphasis on girls dresses that will capture "timeless"
memories with its beauty of design distinction, quality, versatility, and
detail, embellishing the beauty of innocence in a child .
Our MissionStatement is to help revive the "American
Dream" by committing to our founders "Revival Movement" of creating jobs, bringing back small business, and making an "American Made Product."
HALFPINTS MODA pledges to give back a percentage of its profits to organizations that provide support to underprivileged youth, so that a child's dream is made into reality, for it is in "what we do today...that defines us."
HALF PINTS Moda...timeless as the past...and cutting edge as the
Have a question?
If the info above doesn't help, you can ask the project creator directly.
Personalized Half Pints Moda thank you card, a pen, a USB logo stick, a box of chocolates, and a personalized insert of our 2013 Spring collection and an invitation to purchase one dress wholesale from our 2013 collection, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, a pen, a box of chocolates, and an invitation to preview our 2013 Spring collection at one of our photo shoots (luncheon provided) along with an opportunity to purchase two dresses at wholesale from our 2013 collection, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, a box of chocolates, an invitation to preview our 2013 Spring collection at one of our photo shoots (luncheon provided) and one "free" dress from selected designs of our 2013 Spring collection, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, box of chocolates, an invitation to preview our 2013 Spring collection at one of our photo shoots (luncheon provided) and two "free" dresses from selected designs of our 2013 collection, along with a lifetime invitation to order from our collection at wholesale, one time a year, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, box of chocolates, an invitation to preview our 2013 Spring collection at one of our photo shoots (luncheon provided) three "free" dresses from selected designs of our 2013 collection, along with a lifetime invitation to order from our collection at wholesale one time a year, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, box of chocolates, USB logo stick, an invitation to preview our 2013 Spring collection at one of our photo shoots (luncheon provided) six "free" dresses from selected designs of our 2013 collection, along with a lifetime invitation to order from our collection at wholesale one time a year, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, box of chocolates, USB logo stick, eight "free" dresses from selected designs of our 2013 collection, a lifetime invitation to order from our collection at wholesale, and a BONUS invitation to the NY kids show, backer dinner, and a $500 travel voucher, in gratitude of your pledge.
Personalized Half Pints Moda thank you card, box of chocolates, USB logo stick, eight "free" dresses from selected designs of our 2013 collection, a lifetime invitation to order from our collection at wholesale, and an invitation to the NY kids show, private backer dinner with founder/designer and company executives, and a $500 dollar travel voucher, in gratitude of your pledge.
To ''create a timeless memory'
Collaborate with designer in creating one unique design attributed to you with special labeling for the 2013-2014 collection.