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Make your friends do funny things. Find hilarious ways to combine and act out the cards to win. It’s the survival of the silliest!
Make your friends do funny things. Find hilarious ways to combine and act out the cards to win. It’s the survival of the silliest!
Make your friends do funny things. Find hilarious ways to combine and act out the cards to win. It’s the survival of the silliest!
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313 backers pledged £6,090 to help bring this project to life.

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Ujinga: Survival of the Silliest (an activity card game)

£6,090

313

Thank you so much for fully funding this project! You are silly and awesome and brave! And we love you!

The 56 hilarious cards in the standard Ujinga deck. What will be in the booster pack if we meet the stretch goal? Rest assured, they will be as silly as ever!
The 56 hilarious cards in the standard Ujinga deck. What will be in the booster pack if we meet the stretch goal? Rest assured, they will be as silly as ever!

Now on to the stretch goal - let's build a big, strong and silly community of people who want to be hilarious and get physical at the same time.

If we get to 1000 backers, we will add a booster pack of 15 more cards to each deck of Ujinga you receive!

So that means if you order one deck, you'll now get one deck + one booster.

If you order two decks, you'll get two decks + two boosters.

If you order the Limited Edition, you'll also get two decks + two boosters (one of each will be signed).

You get the idea...

People who order the PDF won't be left out either! You'll get a second PDF with the booster pack as a printable DIY project.

So to recap - if we meet the stretch goal of 1000 backers, everyone who pledges at £5 or higher will get a matching booster pack (electronic or physical) for each deck they'll receive.

Our mission at HELIX is to help people live healthier and be well. We want to spread Ujinga around the world and create a community of funny people that share stories, ideas and new cards with each other.

Remember that a backer can be as low as £1!

So let's build our community... together!

Love,

Ujinga

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Ujinga is the hilarious activity card game that encourages you and the kids in your life to be more physically active by being silly and making other people do funny things.

A deck of quirky and colourful playing cards illustrated by London artist Tom Jennings transforms physical activity into silliness, absurdity and laughter. 

Each player takes turns challenging everyone else with ridiculous combinations of physical activities that have to be creatively acted out in the silliest way possible in order to win the round.

The game gets sillier and sillier as everyone tries to one-up each other. Gameplay continues until there are no cards left in the deck or when everyone falls down exhausted, and the player who's the silliest in the most rounds wins.

The game was designed by HELIX, our design studio in London focusing on health and wellness. We think we've come up with something special, and we're here on Kickstarter because we can't make this without you.

So if you have a kid in your life (or are a big kid yourself), and you like Conga Lines, Zombie Walking and Shaking Your Tail Feather, please help us make this card game a reality. 

We think you'll love it as much as we do, and you'll be helping to get kids in your life and around the world to be more active, silly and happy.

xoxo,

the Ujinga Masters at HELIX

"[Ujinga] was a big hit! Although having got C to bed before the action started, [C woke up and] everything fell apart in a happy bouncy way after that!" - A parent in UK

"You can see they are actually enjoying this! I can't see anyone sitting out - every one of them is taking part!" - A Girl Guides leader in UK

"I've tried it with my 7-year old daughter and her friends, and they loved it!!!! [I suggest] you develop a Spanish version." - A parent in Mexico

"We were looking for activities to include in the platform and distribute for free and found Ujinga fantastic. We would like to translate into Portuguese and make it freely available for parents, schools..." - An organisation in Brazil

"A very moving game..." - An uncle in Germany

"I love the idea and the execution of this card game." - A backer in UK

"GREAT IDEA!!!" - A backer in US

What's in the Box

The Ujinga deck consists of 56 poker-sized playing cards that have been lovingly designed, beautifully drawn, and professionally printed on FSC-certified cardstock.

The cards are split into 42 unique ACTION CARDS and 12 SPECIAL CARDS. Also included are an instruction card and one blank card that you can customise to create your own ACTION. Everything is packaged into a beautiful, custom-designed box.

42 unique and quirky ACTION CARDS that describe challenging, silly and fun actions
42 unique and quirky ACTION CARDS that describe challenging, silly and fun actions
12 SPECIAL CARDS modify how the actions in the challenge are performed
12 SPECIAL CARDS modify how the actions in the challenge are performed
INSTRUCTION card & BLANK card
INSTRUCTION card & BLANK card

How the Game Works

It's simple to play the game. Here's how:

If you're the youngest player, then you start the game as the RINGMASTER. Shuffle the deck and take five cards. Choose three ACTION CARDS for the other players to perform. If you have any SPECIAL CARDS you can throw one of those in too. Put the remaining cards back in the deck. Reveal the cards you've chosen to everyone in dramatic fashion.

Now for the challenge! Count out loud from 1 to 10 while all the other players try to perform the action challenges for your entertainment. 

For example, the other players might have to combine and act out FROG JUMPS and ROBOT DANCE and AIR GUITAR… whoa!

When the time is up you have to decide who gave the best performance, who was the funniest? who was the most creative? who was the silliest? Once you've chosen your winner or winners, give them the ACTION CARDS from the round as the reward. Divvy up the bounty as you see fit.

Now on to the next round! The person to the left of the RINGMASTER becomes the new RINGMASTER and repeats the same process. Change the RINGMASTER on every round and keep going until all the cards have gone. At the end of the game the person who has won the most cards is the winner and is crowned the UJINGA MASTER.

Who We Are

HELIX is a small design studio in London, UK focused on creating simple, fun and frugal solutions for health and wellness. 

Embedded at St Mary's Hospital, HELIX is a collaboration between the Royal College of Art and Imperial College London. We have designers, technologists and doctors on our team all working together to get people to be healthier and more well.

Open Source Design

At HELIX, we are believers in co-creation. Designing and sharing together in the open on the web is an amazing way to achieve this.

That's why, upon successful completion of this Kickstarter and after we've shipped out all the initial decks to you, our supporters, we will be releasing the cards online under a Creative Commons licence.

This means that kids and everyone around the world will be able to create, remix and share new cards and new rules online and print them out at home or at school.

We can't wait to see what you'll come up with! And we've got plans for how online collaboration might work in a fun way that would also introduce kids to the wonderful world of open source. 

Rewards

£5 - PRINT YOUR OWN UJINGA

- Exclusive early access PDF of the cards and our kudos online.

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£10 - UJINGA DECK

- Exclusive early access PDF of the cards and our kudos online.

- One hilarious and beautiful deck of Ujinga: Survival of the Silliest.

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£25 - LIMITED EDITION (limited to 200)

- Exclusive early access PDF of the cards and our kudos online.

- One hilarious and beautiful deck of Ujinga: Survival of the Silliest to play with or give to the kid in your life.

- One Ujinga deck signed by artist Tom Jennings to keep in mint condition for yourself.

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£100 - COLLECTOR'S EDITION (limited to 200)

- Everything from the LIMITED EDITION reward

- An exclusive, A2-sized screen-print featuring the funny characters from the cards. Each numbered print is hand-printed and may differ slightly from each other.

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£250 - UJINGA MASTER'S EDITION (limited to 5)

- Everything from the COLLECTOR'S EDITION reward

- The creators will design and draw you one custom card that we will co-create with you (via Skype or Google Hangouts).

- An exclusive A3-sized Giclée print of your custom card

- A one-of-a-kind, ultra exclusive Ujinga deck that includes your custom card, and your name will be incorporated into the design of all the card backs. 

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Many thanks to...

Tom Jennings - our talented artist and brilliant co-conspirator in silliness.

Petr Krejci (and his crew) - our amazing director/producer who made our Kickstarter film.

Kids, teachers and youth groups at Dair House Independent School, Gainsborough Primary School, Girl Guides/Boy Scouts, Hackney Pirates, Mossbourne Community Academy, and Wells Primary School, as well as all of our friends and family -  thanks for helping us understand kids better, and for play testing our game and giving us loads of advice and feedback.

Our friends at IDEO London - for invaluable design advice and for helping us to focus on what really matters.

Risks and challenges

Production of the card game is very straightforward and we have lots of experience getting printed materials made. We've lined up a large, specialist card game manufacturer with lots of excess capacity, and unless they stop to play test every deck that comes off the production line (hilarious, but unlikely), we should be fine. The biggest challenge for us would be if you support us in silly, amazing numbers. We do have the mailing resources of two world-class colleges and we're busy working on the logistics to make sure you get Ujinga really quickly after the campaign ends.

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Support this project

  1. Select this reward

    Pledge £5 or more About $8

    PRINT YOUR OWN UJINGA
    - Exclusive early access PDF of the cards and we'll add you to our online list of founding supporters.

    You'll be supporting Ujinga to help get kids around the world to be more active, silly and happy!

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    47 backers
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  2. Select this reward

    Pledge £10 or more About $15

    UJINGA DECK
    - Exclusive early access PDF of the cards and our kudos online.
    - One hilarious and beautiful deck of Ujinga.
    - FREE shipping included to mainland UK.

    (To order additional decks, just add £10 for each additional deck you want. Additional shipping charges may apply.)

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    Ships to Anywhere in the world
    184 backers
    £
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  3. Select this reward

    Pledge £25 or more About $38

    LIMITED EDITION
    - Exclusive early access PDF of the cards and our kudos online.
    - A pair of hilarious and beautiful Ujinga decks - one regular deck to play with or give away, and one deck signed by artist Tom Jennings to keep in mint condition for yourself.
    - FREE shipping included to mainland UK.

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    Ships to Anywhere in the world
    Limited 72 backers
    £
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  4. Select this reward

    Pledge £100 or more About $153

    COLLECTOR'S EDITION
    - Everything from the LIMITED EDITION reward PLUS an exclusive, A2-sized screen-print featuring the funny characters from the cards. Each numbered print is hand-made and may differ slightly from each other.
    - FREE shipping included to mainland UK.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
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  5. Select this reward

    Pledge £250 or more About $381

    UJINGA MASTER'S EDITION
    - Everything from the COLLECTOR'S EDITON reward PLUS the creators will design and draw you one custom card that we will co-create with you (via Skype or Google Hangouts).
    - An A3-sized Giclée print of your custom card
    - A one-of-a-kind, ultra exclusive Ujinga deck that includes your custom card, and your name will be incorporated into the design of all the card backs.
    - FREE shipping included to mainland UK.

    Show your UJINGA MASTER cred with your own one-of-a-kind personalised deck!

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
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Funding period

- (31 days)