Final update : 100k goal reached!!
GOOOOAAAALLLLL!!!!! We're proud to announce that we have reached our crowd funding goal of $100K with just hours left on the clock. Thank you to all of our backers!!! Over the past couple of weeks, we have been finalizing production plans, and we anticipate everything will go as planned and that the first batch of Plantys will be delivered in October with subsequent orders delivered in November. Over the next few months, we'll continue to send updates on our progress.
Note that Kickstarter will be processing payments once the campaign ends. If there are any issues with your payment, Kickstarter will be reaching out to resolve. Please keep an eye out for these, as if you do not resolve the issue, Kickstarter will cancel your order.
Also, if you or friends want to order more Plantys, we will continue taking pre-orders on our website at nthing.net/Planty.
Thanks again for all your support!!! Over the past few weeks, we've received invaluable feedback about our product. We have added several of your suggestions to our Product Road Map. You've been awesome collaborators!
Thank you, Team Planty!!!!
Update Video #1 : New Prototyping Video
Hey Backers! We made this video to share the Planty prototyping experience with you all. Thanks for your support!
Update Video #2 : nthing on beGlobal, Start-up event
We attended Beglobal which is the biggest start-up event in Korea. (even in Asia)
Also we got prize from Tribeluga, from China. Check this video!
Plants are no different from humans. They breathe, they drink and they require nutrition. However, they can't communicate and tell us what they need, so many dry to a silent death.
Wouldn't it be awesome if you could hear what your plants are desperately trying to tell you?
Meet PLANTY, the Internet-connected SMART POT that gives your plants the unprecedented ability to communicate their needs to you. Planty connects to the Internet via Wi-Fi and monitors your plants' soil, temperature, light and water levels. All this data is delivered directly you to via the Planty app on your smartphone so you can react appropriately.
For example, if your plant's ambient temperature is too high or too low, Planty will send you an app notification so you can adjust the room temperature or move it to a more appropriate location.
Or if your plant is dry and needs water, you can water it DIRECTLY from your mobile app! Just press a button, and Planty will take care of the rest.
Over time, Planty's algorithms enable it to learn more about the perfect conditions for your plant and provides you even better suggestions on how to help it thrive and grow.
Grow flowers, herbs, vegetables and more. With Planty, you get great results every time.
We made it as simple as possible. Repot your plants with Planty. Then just plug it in, fill the water tank and connect your Planty to your Wi-Fi network. That’s it! Go about your day with the comfort that the Planty app on your smartphone will notify you if your plant needs anything.
Enjoy the new Green Life with smart pot Planty!
Planty brings nature in your life without the stress and guilt.
Frequent traveler? With Planty, you no longer have to ask neighbors and friends to come check on your plants. Simply water your plants via the app on your smartphone.
Enjoy cooking? Planty not only works for flowers, but for herbs as well. Grow fresh herbs in your kitchen. Fresh rosemary or basil can spruce up any meal.
Spend a lot of time in the office? Planty can also be connected to your office Wi-Fi network and add some color to your workplace. Or better yet, grow some Syngonium, a plant that can help improve indoor air quality. Your colleagues will thank you.
Live in a smart, connected house? Planty is even more useful when connected to other smart devices such as a Nest thermostat, Philips smart bulb or Smart Switch. For example, if your herb requires a warmer temperature, it can tell Nest to increase the room temperature, or if it needs more light, it can alert the Smart Switch to turn on a nearby light. All of this can be done through your Planty smartphone app!
You can access all of the unique features of Planty via the dedicated mobile app. We have completed app development for the iOS platform, and the Android version is currently in development. Both versions will be available with the release of Planty.
During the development of Planty, we released an early version of the Planty app under the name "Life: Smart Gardening Journal." Life was featured as a "Top Gardening App" on HGTV. By releasing the Life app in advance, we were able to test and learn how to improve the user experience for future Planty owners.
The Life app is currently available as a free download in the iOS App Store. Life and Planty share the same beautiful user interface. But with Planty, we eliminate the data entry by having the device do it for you!
The idea for Planty originates with the founder and CEO of our company, Leo Kim. While studying engineering in college, Leo had the opportunity to join a joint venture to start a greenhouse company in Uzbekistan. While setting up this company, Leo was involved in all aspects of the business, including building the greenhouse and participating in the cultivation. One year, a horticulturist was able to join them in Uzbekistan and the tomato crop flourished. The next, the horticulturist was unable to come out, and the same tomato crop failed. From this experience, Leo saw firsthand why issues like world hunger continue to exist. Plants are delicate and complicated, and it requires an expert to really understand how to make them thrive and grow.
Back in Seoul, Leo joined a government-backed Open IoT Platform development project and had a light-bulb moment. What if technology could be used to automate the intelligence of a horticulturist so he didn't need to be physically present at all times?
However to get there, we needed to start with something smaller that gave us the opportunity to test the idea of miniaturizing the technology and lowering the cost. As urbanites who live in one of the most densely populated cities in the world, we realized that the complexity of growing plants is something even city-dwellers face when growing houseplants. Thus - we came up with Planty.
To bring his idea to life, Leo recruited fellow graduates of Hanyang University who had extensive experience in their respective fields of electronics, software development and design. Over the past year, we have pooled our expertise to develop a final working prototype for Planty, funded by earnings from various startup and technology competitions.
The ultimate goal for our company is take what we have learned from building Planty for the masses and take it back to Uzbekistan and other countries where low-cost agtech innovation is greatly needed to address issues of hunger and starvation due to low crop yields. Today, we ask you to join us in this mission by supporting Planty and helping us continue on the road to innovate and develop agricultural systems for the future.
The First Prototype
Our first working prototype was developed by our team last year. The previous version's form factor was a rectangular shape with a lid. This form, however, prevented us from growing taller plants, so we went back to the drawing board to see how we could improve the design.
The Second and Final Prototype
The second prototype was created with a 3D printer, followed by some additional finishing work. The new design dramatically improved aesthetics as well as large cartridge capacity and water tank, which enabled more efficient plant management.
The second prototype also challenged us to reduce the circuit board size. This single circuit board now holds all the necessary sensors, including the soil humidity sensor which we developed in-house. The circuit board is coated with water-resistant substances to prevent rusting.
We were able to inherit and expand all the features from the previous version to Planty’s new rounded design, which makes it look similar to conventional garden pot. The external cover that you place over the traditional round pot shaped product enables you to customize the look to your liking. In addition to the basic Planty, you can choose Special Planty, when the funding reaches $200,000, with leather or knit finishing from the perks. You will also be able to customize your own covers.
We are nthing, a South Korean startup based in the Gangnam District of Seoul. We started our company because we believe that technology can help people reconnect with nature and make our world more beautiful. Our first product, 'Life' is a smart gardening journal. This mobile application helps gardeners to better track and analyze their plants.
Our latest product, Planty, aims to help anyone - even city dwellers and gardening newbies - to grow beautiful plants at home and in the office. In the future, we plan to scale these technologies into hydroponic cultivation systems that can be applied towards mass agriculture. We hope you will join us in this vision and support our Kickstarter project. For more information about our company and team, please visit our website at nthing.net.
Please support our campaign and join us in making this future a reality! Thanks for your support!
Since forming in mid 2013, our team has achieved several milestones:
- December 2013 - Won Google K-Startup Competition
- June 2014 - Launched Life: Smart Gardening Journal app in the iOS App Store
- September 2014 - Selected to participate in the SparkLabs Global Accelerator program
- February 2015 - Received angel round investment from SparkLabs and MousQ Angel Club
We are currently on schedule to have the first batch of Plantys (early bird customers will be served first) by October 2015. The final shipment will be sent by Black Friday in November 2015 so you can share Planty with loved ones for the holiday season.
Risks and challenges
We have already contracted a well-established manufacturing company in Asia that has the necessary expertise to deliver our product. The manufacturer has extensive experience in producing IoT products and has been vetted by our team.
However, like every hardware project, we can face production challenges. Molding and redesigning the hardware for mass production may require unexpected additional costs, which we have some contingency for as we have raised venture capital funding. Also, obtaining certifications, such as FCC or CE can take over 3 months. We have factored some potential delay into our projected delivery date of October 2015, but it is possible for us to incur additional unexpected delays.
We have already completed the iOS app for Planty. We are currently in development phase for our Android version, which we are confident in our ability to complete.Learn about accountability on Kickstarter
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