We are Gusler Design: a Philadelphia based graphic design team made up of a wife, a husband, with a lumpy dog and two spoiled cats. Together we churn out awesome and fun designs for all sorts of projects! This particular project tackles a topic that is very close to our hearts: knitting!
Thanks for visiting our Kickstarter project, we hope you enjoy the show!
What's the heck is going on?
Inspired by the creativity of knitters and our love for the craft, we decided to produce something just for us (and you!). While designing this project we knew It had to be fun, it had to be cool, and it had to reflect the raw awesomeness of knitters around the globe.
We have decided to break the project down in a way that even the lowliest of pledges will receive an actual physical object! That's right, no virtual hugs here! Although if you see us walking down the street you are more than welcome to enjoy a real hug!
What am I pledging for?
The Short Answer: All sorts of great knitting stuff!
The Long Answer: It depends on your level. At the lower end of the spectrum we have some sweet postcards and button packs. At the higher end we have downright classy prints and tee shirts. Of course we also have The Whole Enchilada for those discerning knitters who must have absolutely everything.
In addition to the standard pledge levels, we have also included a Merchant Pack. We have designed this pledge level as a way for retail shop owners to participate in our project. While we may act silly a lot of the time, we are staunch believers in supporting local businesses - especially yarn shops! We also really like the thought of our stuff hanging in a store somewhere for sale!
Enough already! Show me the goods!
Okay, okay! Let's start with our lowest pledge level - the postcards! Our postcards are printed on 14pt glossy coated stock with UV protection. That's right, you can tell the sun to stick it where... well, stick it where the sun don't shine!
Up next we are offering an assortment of 1" pin-back buttons. They make great accessories for knitting bags, hats, straps, or anything else you can poke a hole through!
After that, we've got this sweet Yarn Chicken two-tone tote bag! The 15"x15.5" bag is all cotton, light weight, and packs flat -- perfect for secret stash purchases you need to liberate into your home or carrying things like tons of limes. (Print may be slightly larger or smaller on final production run.)
Next in line are the shirts! These shirts are screen printed on Hanes Tagless Cotton Tees and will last for ages! Let the world know how much you love your craft by sticking it right in their face! Well, maybe not right in their face, we're pretty sure you can get arrested for that. Shirt size will be asked for in a survey after the kickstarter has closed.
We've just added a Yarn Chicken shirt due to cluckular demand! These will ship in August so we have time to get a proof from the printer and make sure there's no inappropriately placed yarn balls. Shirt size will be asked for in a survey after the kickstarter has closed.
NEW! TWO SHIRT BUTTON POSTCARD PACK! We've just added a new level with both shirts, a button set, and postcard pack reward. Shirt size will be asked for in a survey after the kickstarter has closed.
And finally, the posters! These 18 x 24" posters are printed on high quality matte stock right here in Philadelphia, PA by Fireball Printing! Their rich color and awesome design look great in a frame or just hung up on the wall. They are truly a buffet for your eyeballs!
Please be aware that the 'Blockout!' poster does contain a bit of naughty language!
Update: Numero Uno!
Wow! We'd like to start off with a great big THANK YOU to everyone who has pledged so far! While we did expect to reach our goal, we had no idea we would beat it in the very first weekend! We are thrilled that so many fine folks have expressed interest in our project and we are working diligently to generate more interest in the weeks to come.
We have received a boatload of questions and messages in the past few days and we'd like to take this opportunity to address them.
1: Will you add stretch goals?
The best we can say right now is maybe. Since this is our first ever Kickstarter project, we did not originally intend to include stretch goals. Then again, we also did not expect to get funded so quickly. We are currently looking into the possibility of stretch goals and what they would require from both a cost perspective and a design perspective.
2: What are you going to do with the money?
We are planning to purchase a new computer and design software suite. As we stated on our project page, we are a husband and wife design team. Unfortunately we only have one computer to work from. It's hard to be a dynamic duo when when only one of us can work at any given time.
3: Can you add a Yarn Chicken shirt?
Already on it! We have had an incredible amount of interest in this and are working now to add it. We are just trying to decide if we want to keep the same red-on-white color scheme or change it to a light-on-dark color scheme.
4: Can you add a bag/button or bag/postcard combo?
Done! We've added a level that includes the tote bag, buttons and postcards into one package!
5: Can you add stickers? I... LOVE... stickers!
Yes we can! We haven't received a ton of interest in stickers yet. However, we can certainly add them if we get more requests for them.
6: Help! I want to change my pledge or get more than one thing, but Kickstarter only lets me make one pledge!
No problemo! If you wish to change your pledge level, just click manage my pledge on our project page and change it. If you would like to purchase more than one item, make sure your pledge amount is equal to both of those items and send us a message letting us know. For example, if you wanted to purchase two button packs, just enter your pledge amount as $12 instead of $6 and send us a message letting us know you want two packs!
7: Hey! How come the four postcard pack is so much more expensive than if I order single postcards?
Shipping and handling. All we need to do is slap a stamp and a message on the single postcards and drop them in the mailbox. On the other hand, the four pack requires a board insert and actual packaging with a higher shipping cost to boot.
Thanks again for pledging and remember, you can always message us with any questions that you might have or suggestions for products / levels. Don't worry, we don't bite! :D
Update: Number Two!
Thank you! We are totally amazed by the amount of support and love from everyone in the fibery community!
5k Stretch Goal!
We've decided to add our first stretch goal to the project! Once we hit $5,000, everyone who spends $20 or more will get a free Bury Me With My Yarn vinyl sticker! These are high-quality, screen-printed stickers that are layered onto clear vinyl and then die-cut to shape. They can be used indoor or outdoor on glass or anywhere else you can put a sticker. Stickers will last longer (up to years!) in a dark location. Keep an eye out for more stretch goals and rewards as we continue!
With less than 48 hours left to go we've added a 2nd stretch goal that will unlock once we hit $12,000. Everyone who spends $20 or more will receive both stretch goal stickers. This is the Bad Mother Flocker sticker! This sticker will also be printed on clear vinyl. We're still ironing our some of the final design and coloring work for this sticker. These are high-quality, screen-printed stickers that are layered onto clear vinyl and then die-cut to shape. They can be used indoor or outdoor on glass or anywhere else you can put a sticker. Stickers will last longer (up to years!) in a dark location.
Risks and challenges
While we don't anticipate any problems, one challenge we may face is delays from the printers in shipping or in materials from their suppliers. The printed good could possibly arrive damaged and need to be replaced. We will keep you notified of any delays if they arise. We have worked with all of our printers before and we are confident in their ability to produce on time!Learn about accountability on Kickstarter
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