YouStrap: Design & Build Your Own Guitar or Camera Strap! project video thumbnail
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$1,852 pledged of $15,000 goal
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$1,852 pledged of $15,000 goal
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About

The YouStrap is quite possibly the most fun you'll have picking out your guitar or camera strap! Create your own designs by choosing the tips, connectorsbody, tail, and hardware - In any combination you wish. In minutes you have a strap that's all unique, all stylin'... and all you :)

*** We just got Staff Pick recognition! Thanks Kickstarter :) ***

The YouStrap is a fresh departure from the norm -- It lets you unleash your creativity, imagination, and fashion sense in designing your own strap! Go wild, go conservative - It's up to you. Change parts any time and create new styles and looks, all within a few minutes! 

We're in a creative era where we love to customize! Brands like OakleyAppleBeats by Dre, and Nike have all encouraged customization... heck, you may even be able to grab beer-flavored Starbucks pretty soon!! And surely you still could customize that :)

Okay, back to straps. There's already a gazillion of them out there, but we're taking it a step beyond utility. Nothing against utility, mind you, we already make some of the most loved back-saving guitar straps in the market! And being a company that insists on making only truly innovative stuff, we definitely didn't want to make yet another strap and slap our logo on it. That would be lame.

Instead, we observed how common straps are built: They usually have a main body, and adjustable tail piece, and sewed- or riveted-on tips that attach to the guitar or camera. So we thought: Wouldn't it be cool if you could choose each part and put it together yourself? That could be a game-changer! 

Rock bands can coordinate their stage looks and hair color (LOL!); School ensembles can proudly match their team colors; Wedding photographers can mimic the event colors and score kudos points with the bride... So many ideas open up!

...and youth sizes, finally! :)

The YouStrap also addresses the lack of guitar strap options for kids and youth. Most straps are simply too long for smaller players. By simply choosing a short body, they get a professional (and fun!) guitar strap never before available in their size.

To give you a jumpstart in customizing, each YouStrap reward gets all the parts to create a complete strap PLUS 3 extra tips of your choice! Assembly just takes a few minutes and you're ready to rock!

With the concept being so new, we thought we'd put together some sample designs below to get your imagination going :)

Here are the initial colors and patterns ready for production:

Let's shoot for our stretch goals so we can unlock more color sets, and expand the design possibilities!

Shipping is free within USA, and USPS Priority International shipping is only $36 for one (or $48 for two) YouStraps. YouStraps would make perfect Christmas gifts since they will be delivered by December 24th!

Showcasing some real-world artists who created their YouStraps:

Rocking this dope @gruvgear custom #YouStrap EVERYNITE on the @nickandknight tour ... Innovation at its finest! ~ Sean "Synthsei" Alexander
Rocking this dope @gruvgear custom #YouStrap EVERYNITE on the @nickandknight tour ... Innovation at its finest! ~ Sean "Synthsei" Alexander
Keithen and Sean on tour with Jordan Knight and Nick Carter.               Photo credit @briandohertyphoto
Keithen and Sean on tour with Jordan Knight and Nick Carter. Photo credit @briandohertyphoto
"This prototype #youstrap by @gruvgear is killin ✌️.. Feels good and looks good.." ~ Bubby Lewis (Snoop Dogg, Lupe Fiasco)
"This prototype #youstrap by @gruvgear is killin ✌️.. Feels good and looks good.." ~ Bubby Lewis (Snoop Dogg, Lupe Fiasco)
"It survived it's first gig. It feels great man!" ~ Timo Somers, guitarist for Delain on their 6-week USA tour
"It survived it's first gig. It feels great man!" ~ Timo Somers, guitarist for Delain on their 6-week USA tour
Yo!! That's is so beautiful haha!!.... i love the use of the colors!!!! thanks so much Jay!!! ~ MonoNeon
Yo!! That's is so beautiful haha!!.... i love the use of the colors!!!! thanks so much Jay!!! ~ MonoNeon
"These YouStraps are dope! Super comfortable, doesn't get slippery while playing." ~ Keithen "Bassman" Foster
"These YouStraps are dope! Super comfortable, doesn't get slippery while playing." ~ Keithen "Bassman" Foster

Thanks so much for checking out our Kickstarter project and for considering becoming a backer. We hope you enjoyed seeing how fun and creative it can be to build your very own unique strap, and help get this game-changing product off the ground. Producing all the parts, colors and materials is a big undertaking, but we know we have to offer enough selections to make it worth it. So with your support, we'll be able to get this product that you helped create into your hands asap :)

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Music Credits:

Kevin MacLeod (incompetech.com
"Master of the Feast""Tafi Maradi""Aces High" Licensed under Creative Commons By Attribution 3.0

Additional tracks from Jewel Beat - www.jewelbeat.com

Risks and challenges

Our main challenge with the YouStrap project is our factory lead times, especially approaching the holiday season. We have been working with our strap factory for over 3 years and have developed a great relationship, and have already invested some funds into getting some production done in advance, so we are confident to work out better lead times to get your YouStrap into your hands before Christmas!

We've also already been prototyping each of the parts since November 2013, so we've already gone through several revisions and improvements to make this product ready for primetime!

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Support

  1. Select this reward

    Pledge $3 or more About $3

    YouStrap Wall of Fame

    Your name will be proudly displayed on the "YouStrap Wall of Fame" on our website! Get insider project updates and participate in voting for designs.

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    3 backers
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  2. Select this reward

    Pledge US$ 34 or more About $34

    **Early Bird** Camera YouStrap Artist

    Be one of the first to design your very own camera YouStrap from ANY of the colors and patterns unlocked by the end of the campaign!

    You get 1 complete custom camera YouStrap + 3 extra tips, valued up to $60!

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    Ships to Anywhere in the world
    Limited 4 backers
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  3. Select this reward

    Pledge US$ 44 or more About $44

    Camera YouStrap Artist

    You get 1 complete custom camera YouStrap + 3 extra tips, valued up to $60!

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  4. Select this reward

    Pledge US$ 49 or more About $49

    **Early Bird** Guitar YouStrap Artist

    You get 1 complete custom guitar YouStrap + 3 extra tips, valued up to $95!

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  5. Select this reward

    Pledge US$ 59 or more About $59

    Guitar YouStrap Artist

    You get 1 complete custom guitar YouStrap + 3 extra tips, valued up to $95!

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    1 backer
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  6. Select this reward

    Pledge US$ 84 or more About $84

    **Early Bird** Guitar + Camera YouStrap

    Design both guitar AND camera YouStraps from ANY of the colors and patterns unlocked by the end of the campaign!

    You get 2 complete custom YouStraps (1 for guitar and 1 for camera) + 3 extra tips each! Total valued up to $145!

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  7. Select this reward

    Pledge US$ 99 or more About $99

    Guitar + Camera YouStrap

    You get 2 complete custom YouStraps, 1 for guitar and 1 for camera + 3 extra tips each! Total valued up to $145!

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Funding period

- (30 days)