About this project
Amazing! We hit $20,000!
Thank you all so much for supporting this film! Today's the last chance—for just $5—to ensure you see the film months before film festival audiences.
"There's Going To Be A Sriracha Movie!"—The Huffington Post
"This is the most monumental, important and exciting piece of food news you will read today."—Chicagoist
The story of Sriracha
It's been named "Ingredient of the Year" by Bon Appetit, "best-tasting hot sauce," according to Cooks Illustrated, and in 2012, Huy Fong Foods sold 20 million bottles of Sriracha! That's 100 million pounds of chiles!
But even with its cult following—recipes, t-shirts, tattoos—most fans don't know the origin story of this Thai flavor, or recognize David Tran, the man responsible for popularizing Sriracha in the U.S.
This short documentary (approximately 30 minutes) finally reveals the story of Sriracha—where it comes from, how it's made, and the people who love it.
Kickstarter backers screen it first!
The film must be completed by September 2013 to meet film festival deadlines, but those festivals don't premiere until 2014.
For only $5—the price of two bottles of Sriracha—each Kickstarter backer will screen the film at least four months before film festival audiences. Every backer's name in the credits, because you've helped produce this indie film!
Where the money goes
Let's start with where it doesn't go. You're not paying for new filmmaking gear. Aside from a $65 light rental, I have all of the equipment necessary to shoot and edit this film. My biggest expense is travel, to capture all these compelling Sriracha stories, followed by film festival submission fees, which range from $40–80 per festival. It'll take $5,000 to produce this film and get it in front of audiences. I've already begun filming, but have much more work to do, and costs I need to recover.
Who's this Griffin Hammond guy?
I'm a video producer at YouTube Next Lab, where I manage Indy Mogul, a YouTube channel that teaches low-budget filmmaking techniques to over 500,000 subscribers. I studied film at New York University, earned an M.S. at Illinois State University, and work as a freelance videographer for clients in Illinois. At my previous job, I directed a short film starring William Shatner that won a Silver Anvil Award from the Public Relations Society of America.
Backer Reward Levels
For as little as $5, all Kickstarter backers will be able to download and screen the finished film in September 2013, at least four months before film festival audiences. Plus, all backers' names in the credits!
If you want to help out even more, check out all of the rewards in the right-hand column. For $10, you'll get exclusive online access to a live Q&A following the film.
For $20, this beautiful Sriracha movie poster by Matt Wiley, or a copy of this lovely painting by Sarah Dolan. Choose* either one, and I'll autograph it too!
I also have Blu-rays, Sriracha cookbooks*, autographed by Randy Clemens, and several limited offers, including Associate Producer credits—you get to see the rough cut and provide feedback, and Executive Producer credits—I can't thank you enough! (How about a 45-minute video chat?!)
*Don't worry—I'll send out a survey once the Kickstarter campaign concludes, to determine your choice of reward.
Thank you so much!
I'm so excited to tell this story, and it's been incredible to know how many of you are already excited to see it. Thank you so much for your support! And if you have a great Sriracha story, or you know a Sriracha song or video that should be in the film, e-mail me—firstname.lastname@example.org
Risks and challenges
Documentary filmmaking is about being flexible—finding creative solutions to obstacles. I've already encountered challenges, and learned to be persistent to make the film I want to see.
There's no turning back now—this film will be made! If a setback manages to delay production, the worst that will happen is I miss a film festival deadline. Regardless, Kickstarter backers will still screen it first!Learn about accountability on Kickstarter
Every backer's name will be in the credits—unless you don't want to be. Maybe your name is listed as Griffin, but you go by Griff, or maybe you're backing on someone else's behalf.
Once the campaign completes, I'll send out surveys to all backers to collect some necessary information, including how (and if) you'd like your name to appear in the credits.
Once the campaign finishes, Amazon Payments will charge your credit card. That's why it's called a pledge—it's not charged until later, meaning you can change it or delete it until the end.
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