Funded! This project was successfully funded on July 19, 2013.

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It's an anthem for Sriracha lovers! Detailing the fascinating origins of this beloved hot sauce, and the people who love it.

Amazing! We hit $20,000!

Thank you all so much for supporting this film! Today's the last chance—for just $5—to ensure you see the film months before film festival audiences.

"There's Going To Be A Sriracha Movie!"The Huffington Post

"This is the most monumental, important and exciting piece of food news you will read today."Chicagoist

Follow the film: SrirachaMovie.com | Facebook | Twitter | Pinterest

Over 70,000 bottles of Sriracha are born each day at Huy Fong Foods in California.
Over 70,000 bottles of Sriracha are born each day at Huy Fong Foods in California.

The story of Sriracha

It's been named "Ingredient of the Year" by Bon Appetit, "best-tasting hot sauce," according to Cooks Illustrated, and in 2012, Huy Fong Foods sold 20 million bottles of Sriracha! That's 100 million pounds of chiles! 

But even with its cult following—recipes, t-shirts, tattoos—most fans don't know the origin story of this Thai flavor, or recognize David Tran, the man responsible for popularizing Sriracha in the U.S.

This short documentary (approximately 30 minutes) finally reveals the story of Sriracha—where it comes from, how it's made, and the people who love it.

David Tran, founder of Huy Fong Foods, fled Vietnam as a refugee in 1978. After 30 years of producing Sriracha chili sauce in Los Angeles, he's altered the history of American cuisine.
David Tran, founder of Huy Fong Foods, fled Vietnam as a refugee in 1978. After 30 years of producing Sriracha chili sauce in Los Angeles, he's altered the history of American cuisine.

Kickstarter backers screen it first!

The film must be completed by September 2013 to meet film festival deadlines, but those festivals don't premiere until 2014. 

For only $5—the price of two bottles of Sriracha—each Kickstarter backer will screen the film at least four months before film festival audiences. Every backer's name in the credits, because you've helped produce this indie film!

Featured in the film: Randy Clemens, author of "The Sriracha Cookbook," and chef Jet Tila, Thai Culinary Ambassador to America.
Featured in the film: Randy Clemens, author of "The Sriracha Cookbook," and chef Jet Tila, Thai Culinary Ambassador to America.

Where the money goes

Let's start with where it doesn't go. You're not paying for new filmmaking gear. Aside from a $65 light rental, I have all of the equipment necessary to shoot and edit this film. My biggest expense is travel, to capture all these compelling Sriracha stories, followed by film festival submission fees, which range from $40–80 per festival. It'll take $5,000 to produce this film and get it in front of audiences. I've already begun filming, but have much more work to do, and costs I need to recover.

Farmer Craig Underwood has a 25-year relationship with Huy Fong Foods. Only his red jalapeños go into Sriracha, and he doesn’t sell them to anyone else.
Farmer Craig Underwood has a 25-year relationship with Huy Fong Foods. Only his red jalapeños go into Sriracha, and he doesn’t sell them to anyone else.

Who's this Griffin Hammond guy?

I'm a video producer at YouTube Next Lab, where I manage Indy Mogul, a YouTube channel that teaches low-budget filmmaking techniques to over 500,000 subscribers. I studied film at New York University, earned an M.S. at Illinois State University, and work as a freelance videographer for clients in Illinois. At my previous job, I directed a short film starring William Shatner that won a Silver Anvil Award from the Public Relations Society of America.

Filmmaker Griffin Hammond, amongst young jalapeño plants. 100 million pounds are grown for Sriracha!
Filmmaker Griffin Hammond, amongst young jalapeño plants. 100 million pounds are grown for Sriracha!

Backer Reward Levels

For as little as $5, all Kickstarter backers will be able to download and screen the finished film in September 2013, at least four months before film festival audiences. Plus, all backers' names in the credits!

If you want to help out even more, check out all of the rewards in the right-hand column. For $10, you'll get exclusive online access to a live Q&A following the film. 

For $20, this beautiful Sriracha movie poster by Matt Wiley, or a copy of this lovely painting by Sarah Dolan. Choose* either one, and I'll autograph it too!

I also have Blu-rays, Sriracha cookbooks*, autographed by Randy Clemens, and several limited offers, including Associate Producer credits—you get to see the rough cut and provide feedback, and Executive Producer credits—I can't thank you enough! (How about a 45-minute video chat?!)

Author Randy Clemens and director Griffin Hammond. For $35, choose* "The Sriracha Cookbook" or "The Veggie-Lover's Sriracha Cookbook" autographed by Randy Clemens.
Author Randy Clemens and director Griffin Hammond. For $35, choose* "The Sriracha Cookbook" or "The Veggie-Lover's Sriracha Cookbook" autographed by Randy Clemens.

*Don't worry—I'll send out a survey once the Kickstarter campaign concludes, to determine your choice of reward.

Thank you so much!

I'm so excited to tell this story, and it's been incredible to know how many of you are already excited to see it. Thank you so much for your support! And if you have a great Sriracha story, or you know a Sriracha song or video that should be in the film, e-mail me—srirachamovie@gmail.com

Follow the film: SrirachaMovie.com | Facebook | Twitter | Pinterest

Risks and challenges Learn about accountability on Kickstarter

Documentary filmmaking is about being flexible—finding creative solutions to obstacles. I've already encountered challenges, and learned to be persistent to make the film I want to see.

There's no turning back now—this film will be made! If a setback manages to delay production, the worst that will happen is I miss a film festival deadline. Regardless, Kickstarter backers will still screen it first!

FAQ

  • Every backer's name will be in the credits—unless you don't want to be. Maybe your name is listed as Griffin, but you go by Griff, or maybe you're backing on someone else's behalf.

    Once the campaign completes, I'll send out surveys to all backers to collect some necessary information, including how (and if) you'd like your name to appear in the credits.

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  • Once the campaign finishes, Amazon Payments will charge your credit card. That's why it's called a pledge—it's not charged until later, meaning you can change it or delete it until the end.

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  • Pledge $5 or more
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    WATCH THE FILM! + NAME IN CREDITS — All backers screen a digital copy/download of the film months BEFORE film festival audiences. Plus, every backer's name in the credits for making the film possible!

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    LIVE ONLINE Q&A — After screening the film, you're invited to participate in the private live online Q&A session. (To make sure everyone can make it, I'll schedule two 1-hour sessions.)

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    195 backers Limited (55 left of 250)

    AUTOGRAPHED MOVIE POSTER — As a personal thank you, I'll autograph and send you either a movie poster (designed by Matt Wiley), original artwork (by Sarah Dolan), or a production still—your choice, when the campaign's over! (Includes the film screening, and live Q&A!)

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    BLU-RAY — A high-definition copy of the film on Blu-ray, including Kickstarter-only special features! (Includes the film screening, and live Q&A!) [Note: You must have a Blu-ray player to use this reward.]

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    AUTOGRAPHED SRIRACHA COOKBOOK — Choose either "The Sriracha Cookbook" or the new "Veggie-Lover's Sriracha Cookbook" autographed by author Randy Clemens! (Includes the film screening, and live Q&A!)

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    BOTH POSTERS – Save 5% when you order both the movie poster and art print—each autographed! (Includes the film screening, and live Q&A!)

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    4 backers Limited (12 left of 16)

    LIVE Q&A SPECIAL GUEST — Not only will you screen the film, but you'll join me via webcam to participate in 1 of 2 live Q&A discussions! (Includes name in the credits!) [Note: You must be 18+, with a webcam, internet, and a Google+ account to use this reward.]

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    COMBO: AUTOGRAPHED POSTER + BLU-RAY — Get the autographed movie poster (or art print), and Blu-ray copy of the film—see rewards details above. (Includes the film screening, and live Q&A!)

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    11 backers

    COMBO: AUTOGRAPHED POSTER + COOKBOOK — Get the autographed movie poster (or art print) and and one of Randy Clemens' autographed Sriracha cookbooks—see rewards details above. (Includes the film screening, and live Q&A!)

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    17 backers

    COMBO: BLU-RAY + SRIRACHA COOKBOOK — Save $5, when you purchase both the Blu-ray copy of the film, and one of Randy Clemens' autographed Sriracha cookbooks—see rewards details above. (Includes the film screening, and live Q&A!)

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    TRIPLE COMBO: POSTER + BLU-RAY + COOKBOOK — Save $5, when you purchase the autographed movie poster, Blu-ray copy of the film, and one of Randy Clemens' autographed Sriracha cookbooks—see rewards details above. (Includes the film screening, and live Q&A!)

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    ASSOCIATE PRODUCER CREDIT + ROUGH CUT — You'll join the select few who preview a rough cut of the film, and provide creative feedback. That makes you "Associate Producer" in the credits! (Includes the film screening, Blu-ray, and live Q&A!)

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    ULTIMATE COMBO: POSTER + BLU-RAY + BOTH COOKBOOKS — Save $10, when you purchase the autographed movie poster, Blu-ray copy of the film, and BOTH of Randy Clemens' autographed Sriracha cookbooks—see rewards details above. (Includes the film screening, and live Q&A!)

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    EXECUTIVE PRODUCER CREDIT + VIDEO CHAT — Thank you! You've paid the submission fees for 3 film festivals! I'm naming you "Executive Producer" in the credits, and I'll set up a 45-minute video chat to thank you for your support. (Includes the rough cut, film screening, Blu-ray, and live Q&A!)

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