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New York, NY Food
Project We Love

Greenhorns organize and assist America's brave new wave of young farmers with a documentary film, radio, online+print resources, workshops and parties

Greenhorns organize and assist America's brave new wave of young farmers with a documentary film, radio, online+print resources, workshops and parties Read More
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Funding Unsuccessful

This project's funding goal was not reached on October 22, 2010.

New York, NY Food
Project We Love
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About this project

Greenhorn : a novice or beginner; a new entrant into agriculture
Our mission : To recruit, support, and promote America's young farmers.

A little backstory.

Three years ago, Greenhorns began as a film project by and about young farmers. The idea was to show young farmers succeeding, despite rigorous institutional, economic and physical challenges - not to mention a thorny social stigma attached to the job. But cultural attitudes were improving. The time was just right for a recruitment film like "The Greenhorns" to show bright and bold young farmers as the new American Protagonists.

It seemed to work! People and press took notice, we threw up a website, started a popular blog, a radio show, assembled a nationwide posse, orchestrated all sorts of agrarian pageants and mixers, wrote a guidebook, mapped our cohorts online, and even organized ourselves into a 501c3 nonprofit. Indeed, the film project has grown into a full on campaign and platform for growth in the young farmer sector!

The Pitch.

So what do we want to do now?

1. Take our film all over the country and get many more young people psyched about entering agriculture, and connect them with the resources to get started (like our very own Guidebook). *This begins in October 2010 on the west coast*

2. Put 5,000 more young farmers up on our online map and database, Serve Your Country Food - all the better to SHOW people what is happening and boost nationwide young farmer networking capacity.

3. Stage many more unique and delightful events for young farmers, i.e., ringing bells in communities all over America, sharing skills, making art, planting gardens, serving fresh food, providing spaces for connection and cultural bloom, mixing it UP.

There is more to tell, and we'd be happy to talk if you will get in touch. But now is the part where we appeal to your purse, portfolio, or pocketbook - because we simply do all this on a shoestring and we are not good enough grant writers yet (and who has the time?)

Please contribute to the Greenhorns campaign and find your generosity reciprocated with a fine gift! This is a chance for us to raise our voices on behalf of American agriculture.


You can check out the handy list of gifts on the right. First off, we're able to offer t-shirts, posters, guidebooks, stickers, buttons and related paraphernalia that you will find nowhere else except our etsy shop. Greenhorns style is in the domain of Brooke Budner, an artist and urban gardener in San Francisco. If you love her drawings it behooves you to pony up!

Second, we can sneak you into one of our events for young farmers. The value of this gift is hard to quantify because each event costs a different amount and happens in a new place. Cities and country. Rest assured we will try to send you home breathless, tipsy, and with a new farming trick or two up your sleeve. We don't yet make money off these friendly events because they just aren't profit driven. Nevertheless, they typically incorporate things like live music, speeches and performances, archival film screenings, chances to speak up/listen, steamy bonfires, sudsy local beers, hay bales, savory victuals from down the way, workshops, seed shares, dancing, kissing in the dark, and unknown elements. Volunteers come for free, of course. So do you if you contribute 40 dollars to our mission.

Please contact us if you want to be involved in planning an event in your neighborhood.

Wrap up.

We believed and still believe that supporting a surge of new recruits into sustainable agriculture is crucial to reviving our country's food system. Did you know that the average farmer in America is 57 and will retire in the next five years? Did you know there are more prisoners in our country than farmers?

But did you also know that in the last five years the number of farmers under the age of 35 DOUBLED? (according to conservative USDA statistics). That's what you call a movement.

We are some of them. You may also be some of them. Together we can do it, because it's the only way and the only good way. Join up!

Thank you for helping to make this vision possible.

To read more about the greenhorns founder and director and people in the posse, go here


Have a question? If the info above doesn't help, you can ask the project creator directly.

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  1. Select this reward

    Pledge $1 or more
    About $1.00 USD

    0 backers

    We'll give you a shout on our blog so the whole world knows you want young farmers to succeed!

  2. Select this reward

    Pledge $5 or more
    About $5 USD

    8 backers

    We'll send you a hand-written thank you card with greenhorns art on it

  3. Select this reward

    Pledge $20 or more
    About $20 USD

    15 backers

    Get an assortment of handprinted stickers with various young farmer rhetoric, designs made by artist brooke budner

  4. Select this reward

    Pledge $25 or more
    About $25 USD

    21 backers

    Get a packet of lovely heirloom seeds plus the stickers!

  5. Select this reward

    Pledge $40 or more
    About $40 USD

    0 backers

    We'll sneak you into a greenhorns party

  6. Select this reward

    Pledge $50 or more
    About $50 USD

    14 backers

    Get the stickers + a full color 18 x 20 inch SERVE YOUR COUNTRY FOOD! poster eco printed by unionized leftists in berkeley california with mini essay by severine at the bottom

  7. Select this reward

    Pledge $100 or more
    About $100 USD

    7 backers

    Get a handmade bike flag, ghorns t-shirt, or tote-bag (with ten stickers inside!) + seeds

  8. Select this reward

    Pledge $150 or more
    About $150 USD

    3 backers

    Get a bike flag/ greenhorns t-shirt/ tote-bag + 10 stickers + an advance pre-press zine copy of "The Greenhorns Guide for Beginning Farmers

  9. Select this reward

    Pledge $500 or more
    About $500 USD

    1 backer

    We'll send you a set of three posters by brooke budner (18.5 x 25 inches, and printed on rich, heavy, textured paper by greenhorns friends in North Carolina. see them at, a flag/t-shirt/tote bag, stickers, seeds

  10. Select this reward

    Pledge $1,000 or more
    About $1,000 USD

    1 backer

    We'll save you a spot at the greenhorns' next young farmer throwdown, plus a set of 3 posters and a t-shirt flag/t-shirt/tote bag, the guide, stickers, seeds


Funding period

- (53 days)