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$15,387 pledged of $50,000 goal
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$15,387 pledged of $50,000 goal
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About this project

What Is Deadstock? 

Deadstock Coffee and Gallery is the world's first sneaker-themed coffee shop and gallery space. We combined some of the best things the Rose City is known for under one roof - premium coffee, local organic food, kicks and quirkiness. 

Why Portland? Why The Name?

Portland is ranked top 3 in cities for coffee shops in the United States. Coffee enthusiasts here are now rivaling the wine and craft beer in industry! Due to market saturation, Portland has now passed Seattle in craft coffee growth and will continue to grow as its focus has always been on finding its own niche in the industry. The "foodie" industry here is next level as well. There are all types of eateries here ranging from southern-fried comfort foods to high end vegetarian, to rock and roll sushi... and that doesn't include the 500+ food carts. There's even a completely vegan strip club - the only in the States (which illustrates that Portland really is weird). 

This city is the sneaker capital of the world with multiple industry leaders calling this place home - Nike and Brand Jordan, adidas America, Keen, and the recent addition of Under Armor. It's respected as a design, marketing, technology and 'green' processes powerhouse as well. Our goal is to create an inspirational space for anyone to come in for a quick coffee and bite before work, lunch or business meeting. We will leverage our connections in all these outlets to create a premium, authentic experience for anyone who wants to come though for a cup or to just talk kicks.

In the sneaker world the word "deadstock" means "brand new". It refers to a brand new pair of shoes, probably a pair you've been holding on to for a special occasion like your graduation or wedding day. Deadstock Gallery is the first of it's kind; a new venture for not only Portland, but the world.

About The Team

Ian Williams - Owner, GM - @eeeweezie

Ian Williams has been a footwear developer at Nike for the last five years, eight years total. He did a brief time in both retail and air bag manufacturing when he saw an "opportunity" and took a job as a janitor on the Nike HQ campus. Through the connections he made over the years cleaning toilets, Ian was able to create a shoe with Nike SB! Today along with his day job, Ian throws sneaker events around the Portland area... it's time to take them to a more permanent place though. 

Ben Nethongkome - Creative Director - @benslamin

Young Ben (YB) and Ian met when Ben was intern at Nike. A shared mentor connected them in 2008 and have stayed connected since. After three years in Nike's Innovation Kitchen he is currently designing all types of performance shoes from running to basketball. Aside from their professional careers, YB and Ian have worked closely on sneaker art, local sneaker events and brand consultation for business around PDX.

Alex Fotenos - Coffee and Food Manager - @choppachoppa_down

Alex, our resident coffee enthusiast, is currently a manager at New Seasons Market. He and Ian met at the store and instantly connected over their shared appreciation for the sneaker culture, and for a good sandwich. Since 2010 Alex has been managing the sandwich and coffee bar in New Seasons. This experience has given him the knowledge of the day-to-day responsibilities, along with expanding his knowledge on hyperlocal organic ingredients. And to top It off, his Supreme 5-panel and sneaker collection goes back many years.

Board of Advisors

Our Advisory Board is full of well-respected creative and business people both locally and globally. Their experiences and our willingness to learn will surely lead to success for years to come... don't want to bore you with names though... *cough* Tinker Hatfield *cough*

What We Serve

Our coffee beans come from Dapper & Wise, an organic roaster outside of Portland that is quickly becoming known for their benchmark eco-focused roasting methods. D&W's beans come from far above fair-trade sources around the world. Their flavors range from high-end bright and floral single origins to dark and caramely Italian blends. With more than 30 combined years of experience between the two owners as baristas, roasters and entrepreneurs, they are also excellent people to have in our corner. Their intense focus on both their product and on doing the right thing is what makes us proud to serve their coffee. And of course, it tastes great! Our Deadstock signature beverages will be inspired by Portland's eclectic culture. Locally blended teas and hot chocolates will be on the menu as well. 

Our sandwich menu was intensely created by a chef who understands the importance of letting the ingredients shine, and with everyone in mind; the sandwich connoisseur, carnivores, vegetarians, vegans and those who are gluten free. Everyone will have multiple options. And if none of those sound good today it's also fully customizable. The sandwich ingredients will come from local sources known for their product quality and their environmental awareness during production. 

What We Need

Deadstock is already alive in our minds through the sneaker events and community involvement we have had over the last couple years. With  your generous donation we will take the steps to making it a permanent space.

Location

The first part of the investment will be used to secure the location in the Old Town/Chinatown District. Most of Portland's sneaker shops, art galleries and Pensole Academy are located in this district.  We already have the perfect place in mind... now we just need you! 

Renovations

Deadstock will be a laid-back place during the day with the ability to host art openings and throw parties at night. To do this we want to create a modular space where we can easily transform the layout. And of course our atmosphere will feature nods to the sneaker culture. 

Equipment

Without equipment we can't make you anything or offer you a place to sit! A large portion of your contribution will go toward purchasing the espresso machine, coffee grinders, and sandwich prep stations, as well as seating and coffee tables.

Rewards

This is what you all really care about: 

Special Thank You's:

First, to my family - Mommy, Sata, Tee, Moose Louie and Uncle Ronnie. To my friends - Erin, Ben and Thuy, Rick, Jackson, Andres, Mikey, Terrence and Veronica and everyone else not listed... I havent forgotten about you, just trying to spare everyone from reading a whole page.

To Evan and Tyler at Dapper & Wise for your mentorship, for allowing us to feature your coffee beans, for offering your tasting room for the video, and mostly for your friendship!

Nick Woolley and Anthony Taylor for the super dope video, making me feel pretty legit.

Jonny Cool for the beats. Both of us had big dreams since our days in Nike Custodial, bumping beats in the halls and burning sample CDs on our breaks.

To all my mentors and the people I bounced this crazy idea off of years ago - Esaie, Astor, D'Wayne, Gemo, Rashad, E. Scott, Lisar, Keith and Valerie, Mike, Tinker, Sandy, Kris, Fraser and many many more.

And to all the artists who have been rolling with me since day one - YB, Erin, Mundo, Digs and Eugene, Chad, Jamaal, Ashley, Charles, Nick, EL and Katie

Risks and challenges

Without your help, our chances of creating this space are very low.

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  1. Select this reward

    Pledge $1 or more About $1.00

    "The Dame" - We know, Damian Lillard is #0, but we couldn't leave him out! You won't receive zero either. A high five, bro hug, dap or just a plain hand shake is yours whenever we see you.

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    Pledge $7 or more About $7

    "B-Roy" - Portland appreciates Brandon for his time here, and we appreciate you too. You'll receive a heart-filled "thank you" email and your name listed as a contributor on our Facebook page.

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    Pledge $10 or more About $10

    "The Vanilla Gorilla" - All the above plus a DEADSTOCK vinyl sticker for you to proudly represent wherever you are... nothing plain about that.

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    Pledge $12 or more About $12

    "L-Train" - A signature coffee made with our Dapper and Wise beans, along with reward #3.

    (Drink voucher and sticker sent by mail)

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    Pledge $20 or more About $20

    "The Enforcer" - Mo Lucas was power behind the Blazers' 76-77 championship run. For this reward you get the "power lunch" of a free sandwich and a coffee. You also get the Vanilla Gorilla.

    (Drink voucher and sticker sent by mail)

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    Pledge $25 or more About $25

    "Mo Gotti" - Receive a 12oz bag of Dapper & Wise Roaster's Choice made specially for our Kickstarter supporters. Give yourself a boost of energy like Mo Williams coming off the bench. You'll also receive reward #3.

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    Pledge $30 or more About $30

    "Terry 'Sweetness' Porter" - Pick one piece of our limited edition art prints from one of our resident artists, and reward #3.

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    Pledge $30 or more About $30

    "Sheed" - Yup. You get a shirt. Keep it simple like Rasheed in a press conference.

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    Pledge $50 or more About $50

    The GR Gift Box - GR stands for "General Release" in the sneaker world. This comes with our branded coffee mug and two 12oz bags of Dapper & Wise organic roasted beans. You also receive the Vanilla Gorilla.

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    Pledge $52 or more About $52

    "Greg Oden" - Unlike PDX's last #1 pick you'll be greatly appreciated with your name forever proudly posted in our space. You'll also receive reward #3.

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    Pledge $88 or more About $88

    "Batum Shaka Laka" - This reward includes it all - shirt, a bag 12oz bag of coffee, an art print, a sticker and your name permanently listed in the space. An all-around reward like the versatile play of Nic Batum.

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    Pledge $100 or more About $100

    Help us write our menu. We will collaborate a month before opening the shop to taste test our food and beverages. You will also get an early look at the shop layout. You'll also get the reward above... lucky.

    (You must get yourself to the space. The exact date will be given at least a month in advance.)

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    Pledge $100 or more About $100

    The LE Gift Box - LE stands for "Limited Edition," but you've probably figured that out. In this pack you'll receive a DEADSTOCK branded mug, two 12oz bags of Dapper & Wise beans, a ceramic hand mill and a ceramic coffee dripper... and reward #3. Step your coffee game up!

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    Pledge $150 or more About $150

    YOU get to decide the special for the week! Create your own sandwich, pick the drink and pick the time. You'll also receive the Batum. (Excludes alcohol)

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    Pledge $200 or more About $200

    Two VIP tickets to the launch event. I guarantee you'll get a chance to meet some pretty influential people! You must get yourself to the shop on your own though.

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    Pledge $750 or more About $750

    This reward is very special!! You will work closely with Emmanuel Labor, of the best in the reconstructed customizers in the sneaker game, your very own PAIR OF CUSTOM SHOES! You can do Jordan's, Air Force 1's, Superstar's, whatever you desire! You will also receive reward #11.

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    Pledge $1,000 or more About $1,000

    I will come to your business, office, or classroom and share my journey with you and your team. (Flights are paid by you, but I will pay for the rest)

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    Pledge $5,000 or more About $5,000

    A private, catered event for you and 50 of your friends at the shop. You'll have an on-site DJ spinning whatever you want and youre free to dress the gallery walls to your liking! Food and non-alcoholic drinks included. (This includes one (1) flight within the USA; must be arranged at least three (3) months in advance.)

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Funding period

- (45 days)