No harsh chemicals or nanotechnology, those were our guidelines. We wanted to make a line of beautiful knitwear with outstanding natural performance. The Intelligent Everyday Sweater keeps the you cool as your body temperature rises, while the hollow fiber structures provide light-weight insulation when the temperature drops.
Sweaty after that intense commute to work? Anyone?
We’re from Stockholm, Sweden - a place where the weather and temperature always are topics of discussion. Cold winters and warm summers. Blasting office AC:s and bursting elements. For the last year we have been working to create an everyday garment that can keep us comfortable in these changing conditions.
To make this vision a reality we knew that we had to team up with the best knitwear manufacturer out there. In the small town of Reggio Emilia, outside Parma we found Mauro and his team of skilled artisans.
The Intelligent Sweaters are lightweight and knitted in 12 gauge. This makes them a great mid layer alternative. Throw it under a coat or your favourite blazer for a refined look.
We set out to challenge the established pricing model of today, where traditional luxury brands markup their prices up to 800%. Their business model includes distributors, agents, up-street retail locations and excessive marketing. As all these middlemen need their margin, the apparel ends up overpriced and silly expensive.
We decided to change that.
We believe that the this traditional model has to be updated and improved. By teaming up directly with our manufacturers, cutting out the middlemen and selling our products directly to you, we can now offer this luxury line of knitwear at factory direct prices.
In May earlier this year we launched our first Kickstarter campaign. Since then we have been blown away with the response from you guys and we knew that we had to come back. This time we wanted to set the bar even higher!
Grand Frank was founded to give men the opportunity to wear formal clothing without compromising with their individuality and personal style. Founder and CEO Erik Bergström was working in a corporate automative environment at the time, and struggled to find clothing and accessories which reflected his personality, indeed any personality. He decided to create it himself and Grand Frank was born.
Ever since then our company has been built around creating staple pieces in a man’s wardrobe with richer stories and greater personality. Our simply philosophy is that if you love what you’re wearing, you’ll feel great, easy as that.
Risks and challenges
We are a dedicated team who are confident we can confront any situation that may occur. However, we have teamed up with a manufacturer who has produced knitwear apparel for decades and are well prepared to produce large quantities.
Our Intelligent Everyday Sweaters are fully developed and we are ready to get into production.
When providing worldwide shipping, custom delays may occur. We are well prepared to make it go as smoothly as possible, and will assist as much as we possibly can.
We are excited to have you with us throughout this journey, and we will do everything in our power to keep you satisfied every step of the way.
Thank you for making this possible.
The Grand Frank TeamLearn about accountability on Kickstarter
- (37 days)