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10 new, original songs, recorded in Austin, Texas with producer Dan Barrett at the helm.
10 new, original songs, recorded in Austin, Texas with producer Dan Barrett at the helm.
10 new, original songs, recorded in Austin, Texas with producer Dan Barrett at the helm.
350 backers pledged $24,010 to help bring this project to life.

About this project

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Routes & Whereabouts: A New Album by Grace Pettis

$24,010

350

 

Photo by Levi Barrie
Photo by Levi Barrie

I’m pleased to FINALLY announce that I’m making a brand new album. The recording dates are booked for August- about a month away! And you, as my closest friends and supporters, are the very first to hear about it. The album will consist of at least 10 new, original songs and will be recorded in Austin, Texas with producer Dan Barrett at the helm. We've been dreaming and listening to songs for about six months now. I know Dan is the perfect producer for this collection of songs. For the moment, we're calling it Routes and Whereabouts. It's an album about the places I'm from and the roads I've taken to get where I am.

It’s been a long journey getting to this point- the point where the studio is booked, the songs are written, and I’m able to type up this letter to you. I’m at the cliff’s edge of a lot of hard work and faith.

It’s a strange and daunting task to ask all of you, my friends and fans, to support me. It’s a trust fall, exhilarating and terrifying all at the same time, to rely on the people that love me and my music to catch me; to help me keep going. But I know diving in, that it’s possible, because we’ve done it before.

My last record Two Birds, recorded at fabulous Blue Rock Studio and produced by my dear friend and mentor Billy Crockett was made possible because of you. Without the backing of a label, I was still able to make my dream album. I asked for your help.  You were better to me than any label. $32,000 later ($28,625 on Kickstarter, and the rest in outside donations), that dream was a reality. We made a state-of-the-art recording with incredible players, artwork, production, etc. Arthur Wood at Maverick Magazine said, "If you purchase only one album this year,Two Birds is it!"

A big part of the magic of Two Birds was that the songs were infused with the confidence that came from knowing you had my back. You can hear it in the way I sing. 

After four years of touring the country full time, writing hundreds more new songs, moving to three different states, and working with dozens of incredible musicians to find and lead my own band, I’m ready to record again. I’m thrilled to get to share this news with you first. I know you will help keep me on the road, because you’ve been there every step of the way so far. 

It’s a statistical fact that Kickstarter projects that get a lot of momentum in the early days of the campaign are way, way, way more likely to be funded and to exceed their funding goals. 

Please consider pledging early - add to my momentum!

I don’t know if I can explain just how good it feels to see that little “funded” stamp pop up on a Kickstarter project.

It feels like a green light for my soul. It’s the feeling of grass beneath my feet.

The knowledge that all things are possible, that I can do this, at least for a few more years. It’s a huge sigh of relief. For that gift, which you’ve already given me once and which I’m now asking for again, all I can say in response is THANK YOU. 

 

 And that I will give you the best record I know how to make in return. I know you will hear my gratitude and the wind in my sails in every note.

 God bless you for supporting art and making this music a reality. 

 Much love and many thanks. 

 <3, 

Grace

 

 

Although I've set my official goal at $21,816.59, that only covers a basic recording and Kickstarter rewards. Reaching my Kickstarter goal means all my backers get a copy of the album. But to release the album for everybody else and to do some very basic promotion, I'll need to come up with $27,217.81.

Here's what I will do if I'm able to raise more than my goal:

KICKSTARTER GOAL (basic costs) – $21,816.59: Your donation will be used to make the project itself. These funds cover the cost of production (studio time, musicians, mixing, mastering, and producer fees) plus just enough left over to fulfill Kickstarter rewards and account for Kickstarter’s percentage. With $20,000 we can create something as good or better than anything a record label could produce and put a copy in your hands.

Flex Goal #1 - $27,217.81: With this extra $5,401.22, I have just enough for a bare-bones album release. I can send a few copies to radio and reviewers, even though I’ll have to do it myself. I can print enough copies to have CDs at my shows and maybe even a few to give away.

Flex Goal #2 - $28,417.81: I want to showcase at the International Folk Alliance Conference in Kansas City: February 2017 (http://www.folkconference.org/). The conference is a gathering of folk/Americana/alt-country/singer-songwriter tastemakers. DJs, venues, other musicians, and even labels, management, and booking agencies all attend. It’s going to cost $1,200 on the low end to take one side person to the conference, share a hotel room for 5 nights, pay for travel and food, and print a few promotional items to hand out at the conference (showcase times cards, business cards, download cards). Showcasing at the conference will make a BIG DIFFERENCE in getting this album heard. I received an official showcase in 2012, when I released Two Birds, and it was an important piece of the promotional puzzle.

Flex Goal #3 - $31,417.81: Musical shoe polish! This extra $3000 ($300/each song) buys you more/bigger name players on the album. This money could be spent to fly out artists for cameos. For example, Two Birds featured Robby Hecht on two songs. We flew Robby in from Nashville. These funds could also be allocated towards adding just one more song that we absolutely can’t live without. As we go through recording the album, we will inevitably be hoping for a little padding for musical shoe polish here and there.

Flex Goal #4 - $34,417.81: On a 14 day release tour (estimating 8 shows during that time and 6 travel dates), it would cost roughly $3,000 to pay everybody enough to make sure we don’t starve, even if the show is cancelled because of a tornado or nobody shows up. It also purchases 2 hotel rooms/night for roughly half of those nights (assuming we can find couches and floors for half the nights). With an extra $3,000 I could take my beloved full 5-piece band from the Kickstarter video on the road to promote the album. Your donation pays for drums, bass, lead guitar, lead fiddle + me and brings the songs to a town near you.

I am truly grateful for every donation, big or small.  Thank you for supporting me and enabling me to continue making music.

Risks and challenges

Asking you to support me this way is a risky venture. I'm staking my ability to record and release new music (which is a huge part of what I do as a full time songwriter and performer) on the belief that you guys care enough about the music to pay for it.

In addition to the faith required, there's a lot of work to do.

Although I've spent months planning, budgeting, designing, and dreaming, there are miles to go. I'll need to run an organized and targeted campaign throughout July. I'll need to stay in touch and keep you in the loop.

When the project is funded, I'll fulfill rewards, track songs in the studio, and strategize the album release plan, including the release tour and promotion for the new album.

Every Kickstarter patron will receive a copy of the album in the mail by the fall. But as for everybody else- DJs, fans at the shows, etc.- the actual album release timeline is a big unknown. It is contingent upon how much we're able to raise, as outlined in the Flex Goals summary above. The album will be released... it's a matter of when.

In short, running this campaign and making this album are going to be my full-time (unpaid) job for the next two months.

There are three good reasons I'm not panicking (for the most part) about the vast mountain of work ahead of me:

1. You. You beautiful, loving, supportive people who funded my last album and continue to have my back.

2. Dream Team. I've got great people helping behind the scenes. Cris Lopez, my better half and an indispensable member of "Team Grace's Album," who helps with everything from overseeing design to crunching numbers to licking envelopes. Kirsten Mathisen, my booking agent, who assists with promotion and keeping a consistent narrative and provides an inexhaustible source of joy and confidence. Dan Barrett, my producer, thinking outside the box and finding creative ways to make this project happen. My band, my videographer, my good friends.

3. Experience. I've done this before. I managed my own Kickstarter campaign last time (with a TON of help from a few amazing people) and it worked! We raised $28K with Kickstarter, made a great album, fulfilled rewards on time. We can do it again.

Whether we just barely meet our goal or blow it out of the water, I'm confident we can raise enough to make something incredible.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    ONE BIG HUG

    One big hug at my next show. Don’t be creepy about it! This reward entitles you to one feel-good platonic embrace as a token of my gratitude.

    Includes:
    • Big Hug
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  2. Select this reward

    Pledge $10 or more About $10

    ONE ALBUM DOWNLOAD

    One digital copy of the new album, before it’s released. Delivered fresh to your inbox with my thanks.

    Includes:
    • Album Download
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    76 backers
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  3. Select this reward

    Pledge $25 or more About $25

    ONE SIGNED CD

    One signed, pre-released copy of the new album as soon as it’s printed, months before it’s available to the public.

    Includes:
    • Signed CD
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    125 backers
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  4. Select this reward

    Pledge $40 or more About $40

    TWO SIGNED CDS

    Two signed, pre-released copies of the new album. You can give the other one to your mom or something. She’s gonna love it.

    Includes:
    • Signed CD
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    18 backers
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    Pledge $40 or more About $40

    SHARING IS CARING PACK

    A signed, pre-released copy of the new album + a campaign sticker + 3 download cards for the album so you can share it with your friends.

    Includes:
    • Signed CD
    • Campaign Sticker
    • Download Card
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    Limited 22 backers
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  6. Select this reward

    Pledge $50 or more About $50

    T-SHIRT PACK

    A limited edition t-shirt, featuring original album artwork by Grace + a signed, pre-released copy of the new album + a campaign sticker. Sizes S, M, L, XL, and 2XL.

    Includes:
    • T-Shirt
    • Signed CD
    • Campaign Sticker
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  7. Select this reward

    Pledge $50 or more About $50

    POSTER PACK

    A signed, limited edition poster, featuring original artwork by Grace + a signed, pre-released copy of the new album + a campaign sticker. I will sign my name plus almost anything you want on the poster: “For Larry, who taught me everything I know,” “For Greta, we’ll always have Toledo.” etc.

    Includes:
    • Signed Poster
    • Signed CD
    • Campaign Sticker
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    Limited 10 backers
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  8. Select this reward

    Pledge $100 or more About $100

    LYRICS or CHORD CHART PACK

    Handwritten, signed lyrics or chord chart for the GP song of your choice + a signed, pre-released copy of the new album + 3 download cards + a campaign sticker. The lyrics or chord chart will be handwritten on nice thick stationary, suitable for framing or leaving out casually on your coffee table to impress your dinner guests.

    Includes:
    • Handwritten Lyrics or Chord Chart
    • Signed CD
    • Download Card
    • Campaign Sticker
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    Limited 15 backers
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  9. Select this reward

    Pledge $150 or more About $150

    PATRON’S PACK

    Any donation $150 and over gets your name in the liner notes as a patron of the album. You also get: a signed, pre-released copy of the album (of course) + a campaign sticker + 3 download cards + my eternal gratitude.

    Includes:
    • Liner Notes - "Patron"
    • Signed CD
    • Campaign Sticker
    • Download Card
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    Limited 24 backers
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    Pledge $250 or more About $250

    YOUTUBE PACK

    I will post a video on YouTube of me playing a song and dedicating it to you or the person of your choice. You can post it on your channel, and you can pretend I wrote it for you if you want. ☺ No extra charge.

    You also get: one signed, pre-released copy of the album + 3 download cards + a campaign sticker.

    Any donation $150 and over gets your name in the liner notes as a patron of the album.

    Includes:
    • YouTube Dedication
    • Signed CD
    • Download Card
    • Campaign Sticker
    • Liner Notes - "Patron"
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  11. Select this reward

    Pledge $350 or more About $350

    POSTCARD PACK

    I send you a postcard from every stop on the release tour for the album. At least 10 postcards! Each one unique, purchased and mailed from the road. I will fill up the backs of these postcards with… well, there’s really no telling. Quotes from graffiti I saw on a gas station bathroom wall, a transcribed conversation overheard at 3am in the Waffle House, etc.

    You also get: one signed, pre-released copy of the album + 3 download cards + a campaign sticker.

    Includes:
    • 10× Handwritten Postcard
    • Signed CD
    • Download Card
    • Campaign Sticker
    • Liner Notes - "Patron"
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  12. Select this reward

    Pledge $500 or more About $500

    NEPOTISM PACK

    One signed, pre-released copy of the new album

    + one signed copy of my dad Pierce Pettis’ latest album “That Kind of Love,”

    + one signed copy of my brother Rayvon Pettis’ latest album “Insureda,”

    + one download card of my brother George Pettis’ (100 Watt Horse) latest album “Everything is Alright Forever and Forever and Forever and Thank You Thank You Thank You Amen.”

    You also get: 1 handwritten thank you note + signed poster featuring original campaign artwork + 5 download cards + a campaign sticker.

    Any donation $150 and over gets your name in the liner notes as a patron of the album.

    Includes:
    • Signed CD
    • Signed Pierce Pettis CD
    • Signed Rayvon Pettis CD
    • George Pettis (100 Watt Horse) Download Card
    • Handwritten Thank You Note
    • Signed Poster
    • Download Card
    • Campaign Sticker
    • Liner Notes - "Patron"
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    Pledge $500 or more About $500

    COLLECTOR'S PACK

    You get all the things!

    A signed, pre-released copy of the CD + a limited edition, signed poster + handwritten lyrics and/or chord chart + 5 download cards + campaign sticker + a handwritten thank you note.

    Any donation $150 and over gets your name in the liner notes as a patron of the album.

    Includes:
    • Campaign Sticker
    • Download Card
    • Handwritten Lyrics or Chord Chart
    • Handwritten Thank You Note
    • Liner Notes - "Patron"
    • Signed CD
    • Signed Poster
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    Limited 1 backer
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  14. Select this reward

    Pledge $1,000 or more About $1,000

    SONGWRITER'S PACK

    You get three 1-hour Skype sessions. This time can be used however you’d like. You can send me an original song in advance to be listened to and/or critiqued or I can give you tips and suggestions for getting started with your very first song or we can just talk about life, politics, or the weather. Totally up to you and tailored to your needs. I’ve led songwriting workshops for Middlebury College, Arkansas State University, Soldier Songs, as well as at several festivals, private retreats, and venues. I have also worked one on one with songwriters to improve their craft and enrich their creative life.

    You also get: 2 handwritten, signed lyrics or chord charts for the songs of your choice + 1 signed poster featuring original artwork + 3 download cards + a campaign sticker + a signed, pre-released copy of the album.

    This reward is transferrable to the songwriting friend of your choice.

    Any donation $150 and over gets your name in the liner notes as a patron of the album.

    Includes:
    • 1-Hour Skype Songwriting Session
    • Handwritten Lyrics or Chord Chart
    • Signed Poster
    • Download Card
    • Campaign Sticker
    • Signed CD
    • Liner Notes - "Patron"
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  15. Select this reward

    Pledge $1,000 or more About $1,000

    HOUSE CONCERT

    I will come play a show in your living room, backyard, or anywhere else you want me to. For you and your cat, for all your friends, for complete strangers. You can request whatever GP songs you want. I can even do cover tunes, as long as you give me a week to work them up for you and you don’t expect any miracles (I probably can’t pull off “In-A-Gadda-Da-Vida” and I have too much self respect to play bro country). Just a heads up: we’ll also probably need a few months in advance to book the show so it works with both our schedules.

    Note: Only in the US or Canada. Does not include travel expenses. Will need to be reimbursed for gas and/or airfare, up to $300.
    I will play for you in Europe, etc. if you pay for all the travel expenses up front.

    You also get: a signed, pre-released copy of the album + 3 download cards + a campaign sticker.

    Any donation $150 and over gets your name in the liner notes as a patron of the album.

    Includes:
    • House Concert
    • Signed CD
    • Download Card
    • Campaign Sticker
    • Liner Notes - "Patron"
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    Ships to Only certain countries
    Limited 1 backer
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    Pledge $2,000 or more About $2,000

    MAJOR PATRON PACK

    Any donation $2,000 and over gets your name in the liner notes as a MAJOR PATRON of the album.

    You also get any/all the other cool freebies mentioned above: a signed, pre-released copy of the album + a campaign sticker + 10 download cards + t-shirt + limited edition poster + handwritten lyrics and/or chord chart + my everlasting gratitude.

    Includes:
    • Liner Notes - "Major Patron"
    • Signed CD
    • Campaign Sticker
    • 10× Download Card
    • T-Shirt
    • Signed Poster
    • Handwritten Lyrics or Chord Chart
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    Limited 0 backers
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  17. Select this reward

    Pledge $3,500 or more About $3,500

    EXECUTIVE PRODUCER

    Don’t just give money, be a part of the team! Come visit during the month of August (2016), when we’re recording the album and strategizing the release. You pick the dates. Full access (for up to one week) of any recording sessions, business strategy meetings, band rehearsals and/or shows that may coincide with your visit and we will listen to all your ideas, no matter how dumb. Here are some examples of ideas we will smile and nod politely along to: “Edible album art!!” “This song needs pan flute, guys…”

    Note: Airfare and hotel not included, but I will reimburse you for up to $300 of your travel.

    Also: You get your name in the liner notes as an “Executive Producer and Major Patron.” AND you will go into a special Excel sheet on my computer so you’ll be the first to hear about the next album/project and any exclusive opportunities. You also get any/all the other cool freebies mentioned above:

    10 download cards + campaign sticker + limited edition poster + handwritten lyrics and/or chord chart + t-shirt + of course, a signed, pre-released copy of the new CD + my everlasting gratitude.

    Includes:
    • Full Access
    • Liner Notes - "Executive Producer and Major Patron"
    • 10× Download Card
    • Campaign Sticker
    • Signed Poster
    • Handwritten Lyrics or Chord Chart
    • T-Shirt
    • Signed CD
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    Ships to Anywhere in the world
    Limited 1 backer
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Funding period

- (30 days)