About this project
We reached our $10,000 goal!!! But we're not done yet: we're setting a stretch goal to raise an additional $5,000 –for a total of $15,000– to help us launch the Animosa online store AND offer additional accessory items – like beanies and carabiners!
The Animosa online store will feature Adventurous Women hoodies, T's, tanks, hats, and bandanas, plus specialty items like our Empowered Women Empower Women T. With your help, we will be able to launch our store this March!
After we ship Go With Your Flow packs to our Kickstarter backers in April, we'll add the packs to our store, PLUS we'll offer accessories and add-on items, like Animosa carabiners and lanyards (for clipping/carrying packs) and organic hand sanitizer spray (to go in packs).
Thank you for helping us bring the Go With Your Flow pack to the world AND helping Animosa launch our online store and Go With Your Flow accessories!
ANIMOSA is a women-led startup based in Eugene, Oregon. Our name "Animosa" is an adjective (in Latin, Spanish, and Italian) that describes a strong, bold, brave, spirited woman.
Our mission is simple: we want to equip and empower women to explore.
Animosa is more than a company- it’s a philosophy that women are stronger together. Animosa believes in women supporting and empowering women. We celebrate that women do some things differently, be it in adventuring, in business, or in life.
By contributing to our Kickstarter, you are helping us build a community of support and solidarity for Adventurous Women. And you are helping us bring to life our first product, the Go With Your Flow pack:
It's a menstrual disposal kit for women who spend time outdoors, travel, or otherwise encounter situations with no place to discard period products.
No waste bin? No problem. Stash your period trash in the Go With Your Flow pack.
The Go With Your Flow pack has a built-in disposal system for storing used menstrual products (like tampons, applicators, and pads) that contains odors and leaks. It also keeps your period supplies clean and handy, and it includes wipes (for when there's no toilet paper).
So next time you're camping, hiking, traveling on another continent, at a festival, or anywhere without a waste bin, you'll never need to worry about what to do with your used tampon, pad, liner, or wipe.
It has a 2-step disposal system.
The Mini is designed for day use. It holds 1 - 3 disposals, depending on the size of the products you use (tampons without applicators take up far less space than super-absorbency pads!).
The Clutch is for longer, multi-day trips. It holds up to 12 disposals, depending on your products. (In the future, we’ll offer extra Clutch disposal pouches so you can increase your pack’s disposal capacity as needed.)
"Adventure" means something different to everyone. But here's something countless "adventures" have in common: there's no waste bin. If you're adventuring while menstruating, how do you handle all the trash from used period products? How do you keep clean (including if you use a menstrual cup!)?
It's really important to Leave No Trace and pack your trash out with you when you're outdoors. Period products don't biodegrade, so they should never be buried or left outside. And flushing tampons, applicators, pads, or wipes down a toilet – any toilet – can cause messy blockages.
Instead, you should Go With Your Flow!
(continue scrolling below to learn more about the specifications and details of the Go With Your Flow pack!)
We've poured our hearts and souls into building Animosa, our women-led startup, and creating the Go With Your Flow pack. But to finally bring our dream to life, we need you. Thank you for helping us by supporting our campaign and sharing it with your friends and communities!
Here are some of the rewards we're offering as thanks for your support!
- Easy - the pack's design is elegant in its simplicity. Using it is straightforward, intuitive, and convenient- just grab your pack and go.
- Clean - the pack keeps used and unused products completely separate, and includes wipes so you can clean up even without toilet paper or a bathroom sink.
- Discrete - we're not shy about our periods, but in case you don't want to be reminded of your period trash, our opaque bio-baggies and smell-proof, leak-proof disposal system makes sure your period stays contained.
- Green - with the pack, you don't have to resort to burying/ flushing your period products, or using petroleum-based plastic bags to pack them out.
The Go With Your Flow pack is designed to go anywhere there's no waste bin.
Managing menstrual hygiene should not keep any woman from her next adventure, big or small - whether it's a backcountry expedition or a day hike, a marathon or a music festival, traveling the world or simply going to school. (have you seen our menstrual manifesto?)
In other words, where can't you Go With Your Flow?
The outer case has several carefully-sized pockets inside: one holds the wipes, one holds the bioplastic baggies, and one holds your period supplies. The disposal pouch fits snuggly inside, too.
The disposal pouch is made from a coated, nonporous material that contains odors and moisture. The pouch features a moisture-barrier zipper that's also coated and sealed to contain odors and prevent leaks.
Our wipes are hypoallergenic, cruelty-free, fragrance-free, paraben-free, and made in California using FSC and Rainforest Alliance Certified materials.
Rather than use a traditional petroleum-based plastic, our disposal baggies are made with a biofilm that is made entirely from renewable, non-GMO plant materials. The baggies are completely opaque and they seal up into a nice little bundle.
We sent the packs to women around the world for beta testing. Our packs went whitewater rafting, trekking, camping, and hiking. They went to work in the backcountry and in the farm fields. From the Nicaraguan tropics to the Himalaya of Nepal, our packs were tested in a full range of environments, conditions, and cultures.
"Thanks again for thinking of me for the beta testing. The pack was SUPER helpful at SalmonFest." -Audie
The feedback we got from our beta testers helped us refine our final designs and select materials. Their feedback also emphasized that the Go With Your Flow pack makes adventuring on your period easy, clean, and stress-free.
Here's the story behind the Go With Your Flow pack from Kate, our founder:
"A couple years ago, I was rafting the Grand Canyon and I was on my period. As it turned out, my DIY system for handling used period supplies was completely inadequate, and I realized that surely I couldn't be the first woman to struggle with managing outdoor menstrual hygiene. When I got home, I got out my sewing machine, my glue gun, and I got to work creating a kit that would make it really easy to be on my period in places without waste bins. I also started talking to women- hundreds of women- to understand what they would want from a menstrual disposal kit."
We've spent more than a year making prototypes, testing materials, and sending our packs on test adventures with women around the world. Here's a peek into our process!
Material testing and momufacturing (a.k.a. prototyping with help from Kate's mom):
Disposal pouch material and construction testing:
Testing baggie materials, shapes, sizes, and construction methods:
We've spent more than a year prototyping, testing and finalizing our designs. We've built relationships with suppliers and manufacturers who are ready to go with making our outer cases, disposal pouches, baggies, and wipes!
Funds from pledges will go directly to purchasing materials and placing orders with our manufacturers. Our manufacturers are ready to go as soon as we place our orders!
ANIMOSA is a women-led company based in Eugene, Oregon. Our mission is to equip and empower women to explore.
We are a 4-woman team: Kate, Ally, Maggie, and Jessica. We each have backgrounds in different aspects of business (consumer product operations, business development, marketing, product design, sales, and information systems), and we LOVE adventuring.
Animosa is more than a startup company- it’s a philosophy that women are stronger together.
Animosa believes in women supporting and empowering women. We celebrate that women do some things differently, be it in adventuring, in business, or in life.
ANIMOSA is also a word that you should have in your vocabulary!
Risks and challenges
We’ve spent more than a year developing and testing our product, establishing relationships with suppliers, sourcing materials, and preparing for production. The only major obstacle to producing our product is having the funds to buy materials and place orders with our manufacturers- and that’s exactly what this Kickstarter will fund!
This is our first Kickstarter, but we aren’t new to startups or to business. Three of our team members also hold MBAs, so we’ve spent a lot of time projecting our costs, mitigating risks, and considering various growth scenarios!
Our manufacturing partners have given us timelines for production, and we feel confident that we will be able to deliver by or before the estimated delivery dates. However, recognizing that sometimes even the most thorough plans can be thwarted by Murphy’s law, we will communicate with you openly, and we won’t rest until all is made right!Learn about accountability on Kickstarter
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