Our newest Kickstarter is now live!
You’ll love the 2 min video about how we caught a bike thief and got Payback!
New Product Kickstarter Tomorrow – sneak preview
Have you ever wanted to catch a bike thief?
We did it, filmed it, and made a Kickstarter about it.
It launches on tomorrow, April 2nd (not April Fools) at... Read more
Are you playing hard-to-get?
While most of you have received your lights (and are loving them!) there are still a few of you playing hard-to-get. If you haven't updated your information, please follow... Read more
How to Install your New Favorite Bike Light
Dear Cycling Friends,
A few updates for the world’s best backers:
1. At this point, 75% of you have received your lights.
If you haven't received yours yet, there are... Read more
Shipping Lights - Have you Moved Recently?
On February 10th, the future of city cycling was irrevocably changed for the better. That improvement can be attributed to the 4,500 Aviators and Afterburners that were sent... Read more
The First 100 Lights have Reached Fortified HQ
Dearest cycling companions,
Although we’re buried under layers of Boston snow, the atmosphere at Fortified HQ is sweltering.
For that, we can thank your tremendous support, the fact that we’re... Read more
Bruno's Back from Shenzhen and he's Bearing a Magnificent Gift
Courageous Winter Cyclists,
We have more encouraging news to share with you about mass production.
Bruno, Fortified’s Director of Operations, just returned from our factory in Shenzhen bearing gifts that... Read more
It has Begun!
Great news, everyone - manufacturing is underway!
You're going to want to see the behind-the-scenes pictures we've taken from within the factory: Click here. ... Read more
We MacGyvered a Robot to Ensure our Button Click is Perfect - Even After 5000 Clicks
Hi cycling friends,
With Thanksgiving in the rearview, we wanted to give you a quick update on your bike lights. Long story short, the delivery date is still on track... Read more
Manufacturing with One Arm Tied Behind our Back
Hi City Cyclists,
Here’s the deal: we already made the tooling (molds) for producing 25,000 Aviator/Afterburners. Tooling is never perfect the first time, so you fine-tune it (T0, T1, T2,... Read more
Ever had your battery die unexpectedly during a ride? We’re not OK with that.
Time for a quick update on how these hard-to-manufacture bike lights are progressing. Please check out this 90 second video. We think you'll like the way we make sure you... Read more
We think we solved it, let us show you
We think we solved the battery chamber manufacturing problem! Please check out the 2min video to see: bike lights
Also, we applied to the Chase Mission Main Street Grant program.... Read more
[VIDEO]: Full transparency showing first parts off assembly line
A video is worth a million words - please take a look at these first beautiful samples off the production line and see a full, transparent view of... Read more
They're here! They're magnificent! They have problems! We're fixing it!
They're here! They're magnificent! They have problems! We're fixing it!
The photos tell the story: Photos of bike light production samples
The brick wall we broke through
Beloved Backer Bikers,
We hit an incredibly frustrating wall on the manufacturing floor. We broke through it and have the photos and video to prove it.
You’re going to want to... Read more
It has begun
You’ve been patient and you deserve 100% transparency. Let us tell you everything.
We got this guy. His name is Bruno and he’s our new Director of Operations. He used... Read more
[PHOTOS]: first samples from factory and...
They look great! But these sample parts just the tip of the iceberg.
Check out the detailed photos as we go from metal prototype to production in our latest article... Read more
We pulled the trigger....
Quick update because things are more intense here than ever before but here are the big 3 updates:
1. Pulled the trigger on tooling: After a long negotiation process... Read more
14 Chinese Factories in 3 weeks: The Terrible, The Filthy, and the Wonderful.
We are nothing if we are not transparent and we feel obligated to tell you what we’ve seen in China. We’ve seen filthy working conditions creating a filthy world. ... Read more
Finding the right Contract Manufacturer - We have very, very good news.
Manufacturing update:We have GREAT news. After visiting 14 factories in Taiwan, Hong Kong, Shenzhen, Beijing, and Donguan we found some fantastic contract manufacturers, and we are inking the deal with the... Read more
Manufacturing Delay, Battery Upgrades, and Turn-Offs.
First comes first - production update.
We’re behind. Way behind. We haven’t even ordered tooling yet. Here’s the scoop:
Remember how we rejected the first batch of quotes because... Read more
Manufacturing is picking up steam
First comes first,
Manufacturing Update:In our last blog post, we said we started with 12 manufacturing leads --> 4 shortlist --> 0 viable partners. Each dropped off due to... Read more
True and Transparent Manufacturing Stories from the Trenches
It's time for a manufacturing update and, because we know there are a lot of entrepreneurs out there who want to build their own products, we think you... Read more
What beam shape would you like?
Three quick and important updates:
1. On Jan 15 we lock in orders. If you want to make any changes or add-ons, please do it here: fortified.backerkit.com. We highly... Read more
Electronics Upgrade Photos and Thwarted Thefts
It's been all quiet on the Fortified Front. Apologies for the radio silence, we've cranking in the lab and working with manufacturers. Here's the scoop.
1. Our new Electrical... Read more
In the words of Natalie Merchant... (60 min)
Naannananana na...nannana...nanan..."I want to
Thank you, thank you. Thank you, thank you. Thank you, thank you. Thank you, thank you."
A year ago, we set out to build our next generation of... Read more
Reddit AMA is live now.
Friends, if you have questions about Afterburner/Aviator, how to Kickstarter your own product, bike gear, where babies come from or anything else, please join us!
Ask Us Anything: Reddit AMA tomorrow, $150K Stretch Goal Passed
1. $158K and 40 hours left. You helped us blow past the $150K stretch goal (THANK YOU!) meaning we upgraded the bike light clamping mechanism. You will never... Read more
We are not Steve Jobs
STATUS:6 days left and we're rapidly approaching $150K! This will mean an upgraded clamping mechanism. $180K = battery indicator upgrade. $200K = Bicycle Tramp Stamps for Tivan/Slava. Yuck. If... Read more
[PHOTOS] New-released design updates, Upgrades for all, Tattoo Tramp Stamp Stretch goals
Madness. $136K! THANK YOU! If you haven't bought the Afterburner/Aviator yet, you have about a week to check it out.
1. Stretch Goals: Thanks to you, we... Read more
Slava sucks at math so you all get 16% if...
Three concise updates because we value your time...
1. Stretch goal #2: Everyone gets a 16% battery storage upgrade if we $100K.Last week, we said BOOST Afterburner/Aviators get a... Read more
16% battery capacity upgrade
Quick update. We're in talks with our battery supplier right now and we're debating between the original battery, and another one that's the same size but has a 16%... Read more
[PHOTOS] 4 Days, 400 backers, Mashable, FastCo, Bacon, and Mimosas
A million thanks for your rapid, and generous support. In the last year, we've been on a mission to create the ultimate urban bike light. Thank you for understanding... Read more