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Last updated December 1, 2016

Family Friendly Dog Training Subscription

We believe a subscription box can help keep family dogs out of shelters and kids safe from dog bites. You can have a good dog. See how.

Family Friendly Dog Training Subscription

We believe a subscription box can help keep family dogs out of shelters and kids safe from dog bites. You can have a good dog. See how.

pledged of $40,000pledged of $40,000 goal
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 1 2016 4:59 AM UTC +00:00
Last updated December 1, 2016

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

8a7e0fe31378130cfcb947fdaec819a4 original.png?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

   

 

 

 

 

Foundation of the Program: Everything we do is positive reinforcement training with Tellington TTouch mixed in. There's no choke chains or electric shock collars here! We promote responsibility and ownership with children toward their family dog, teamwork, and trust. 

Curriculum Highlights: Jenn Merritt, CPDT-KA, our cofounder, wrote our curriculum using over 13 years of professional dog training experience, with sister Kim's 8 years of experience homeschooling her kids. What a great combo! It teaches dog safety and dog bite prevention through the use of fun games and reward based training. There are three central themes throughout program: "Loving your good dog," "Learning about your good dog," and "Teaching your good dog." "I Can" empowerment statements help children build self-confidence in knowing the proper way to interact with dogs. It's fun for the whole family! 

Realistic Expectations: We like to say our program is habit forming (and fun), but let's be real, habits and new behaviors take time to learn. Each kid and each dog will learn at their own pace. We don't guarantee that your dog will become the best behaved dog in town overnight. But if you consistently work with your kids and dogs, positive outcomes will prevail. Our program is NOT for dogs who have consistently shown aggressive or biting behavior. For that, we recommend face time with a professional dog trainer that specializes in aggression. 

Delivery Method: You get training tools, training activity cards, activity guides, and fun extras delivered monthly to your address of choice (hey Grandma...little Jimmy and Sally would love one for Fluffy!). Corresponding video training is delivered monthly to your online Good Dog account for anyone in the family to access from any computer or mobile device. During membership you will have the option to participate in regularly scheduled webinars with professional trainers where you can ask questions and get feedback on your progress.

Length of Subscription: Available as a 6 month and 12 month subscription. (2 month boxes are available exclusively to wholesale accounts for resale.)

 

BETA testers using Good Dog in a Box
BETA testers using Good Dog in a Box

 

Foundation of the Program: Everything we do is positive reinforcement training using ThunderShirt products with Tellington TTouch mixed in, to bring about long term behavioral changes leading to an overall calmer dog. There's no choke chains or electric shock collars here! Helps to relieve stress and anxiety utilizing a series of calming activities, with a focus on daily exercises. 

Curriculum Highlights: Jenn Merritt, CPDT-KA, our cofounder, wrote our curriculum using over 13 years of professional dog training experience. She's used ThunderShirt since it was introduced (read the groovy story below). We'll teach you how to identify stress signals and use dog body language to better understand your dog. We also teach dog safety and dog bite prevention because a stressed out dog can bite. (Think how you feel when you're stressed out.) Three central themes in the program include "Calmer dog in the house," "Calmer dog in the car," and "Calmer dog on a walk" using a selection of ThunderShirt products. We also cover fear of noises including thunderstorms.

Realistic Expectations: ThunderShirt touts an 80% effective rate with their wrap shirt. Put it on and the thing really does work! But each dog responds differently, which is why we're giving you 4 months of exercises and different products to use. Our goal is to help you bring about long term behavioral change, which will vary from dog to dog, and will NOT happen overnight (although relief to short term stress and stress happening right now will be eased or eliminated with the products and exercises). Consistency and patience over the months of our program is key to long term change. 

Delivery Method: You get ThunderShirt training tools, training activity cards, and activity guides delivered monthly to your address of choice (makes a great gift for the stressed out people and dogs in your life). Corresponding video training is delivered monthly to your online Good Dog account for anyone in the family to access from any computer or mobile device. During membership you will have the option to participate in regularly scheduled webinars with professional trainers where you can ask questions and get feedback on your progress.

Length of Subscription: Available as a 4 month subscription. 

 

What's In Calm Dog in a Box
What's In Calm Dog in a Box

 

Foundation of the Game: Teaches dog safety and dog bite prevention through the use of dog body language pictures. Each picture has been color coded in either green (Go), yellow (Caution), or red (Stop), and uses stoplight graphics to warn how to deal with a dog exhibiting these signs. 

Game Highlights: Dozens of fun games can be played including memory games, matching games, dog safety games, math games (Kim was a homeschool Mom so she stuck math in there too), and classic card games. Kim included a Montessori based self checking system that allows card use and learning by children who can not yet read. Everyone can play!

Delivery Method: The card game is delivered to your home or address of choice (hey Aunt Matilda...this is a no-brainer for the niece and nephew). (An accompanying app is a stretch goal that will be provided free to any purchaser of the card game through this KickStarter campaign, if we reach a funding goal of $100K. Otherwise I'm sure we'll make one, it just might take a little longer and we'll probably hit you up for more money to own it.)

Dog Smart Card Game BETA users
Dog Smart Card Game BETA users

 

 

 

Our partnership with ThunderShirt on the Calm Dog in a Box, was a natural. We’re super excited to offer Jenn’s great training techniques with all the ThunderShirt products.

Jenn Merritt, CPDT-KA, our cofounder and Phil Blizzard, CEO and founder of ThunderShirt, go way back. Jenn was one of the first dog trainers to see ThunderShirt when it was in development. Jenn has used ThunderShirt since it’s introduction on her own dogs and clients’ dogs, with great success. She is a big believer in ThunderShirt.

Another partnership we’re extremely proud of is our association with Tellington TTouch. Jenn has been a guild certified Tellington TTouch companion animal practitioner since 2006, and has been personal friends with TTouch founder Linda Tellington-Jones for almost as long. 

We’ve incorporated TTouch techniques into all our subscription boxes. Children love the fun exercises, like the Octopus and the Tarantula, and dogs love all the gentle touch and attention. The calming and soothing effect TTouch has on dogs is the perfect compliment to our trainings and tools.

  

 

Risks and challenges

We’ve been working on Good Dog in a Box for over a year. Last May, we introduced a content campaign around a free public service program called SAFE. It teaches children how to be SAFE around dogs you know, dogs you don’t know, and how to be SAFE while playing Pokemon Go with your dog. It provided an opportunity to test the interest of families with kids and dogs for information based around safety and responsibility, while collecting a core group of interested people to possibly help us with our launch. In a few short months, SAFE is now used around the world and the feedback has been great. It has given us confidence that we’re on the right track with our products.

But the public is fickle, unexpected things come up and there are no guarantees in life. So here’s what we’re identifying as our top risks:

MANUFACTURING: We’re actually only creating a few items, so our dependency on manufacturing is extremely limited. In addition, there are numerous manufacturers and suppliers around the country we could use. Not being limited to a single supplier or manufacturer helps us to minimize our exposure for late deliveries.

PRODUCT DEVELOPMENT: As we actually get into production, there will likely be some minor adjustments to improve the final product. There may even be a substitution in one month of one of the boxes. These will always be for the benefit of the customer and their dog, and we’ll let you know exactly how and why any changes are made.

FULFILLMENT: The best made plans can be screwed up by one item being delivered late or a shipment getting lost. We’ve teamed up with one of the most respected order fulfillment companies in North America, Moulton Logistics. Shipping 500,000 packages a month for the likes of Costco and Walmart, they know their stuff when it comes to shipping (and Kim promised not to run the warehouse in this company). Moulton has operations in Canada and will help us get into that country when we’re ready. We’ve also chosen to work with them because their technology works seamlessly with ours.

COMPETITION: Being copied is the sincerest form of flattery. Well no, it’s not, but it could happen. There are lots of companies out there who could rip off our ideas. That’s why we’ve written our own curriculum materials, created our own online learning system, and created a customized technology solution that would take some time to copy. Competitors are always there, but we’re hoping to have a good running start on them. (And we’re always open for partnerships…which is a lot better than ripping our idea off…we’re great to work with.)

CASH FLOW: Let us never forget “Cash is King.” Cash rules any business, especially a retail one with inventory. We’re very cognizant that we’re going to need varying levels of cash to grow and expand. Our business model has been designed to charge customers upfront for their subscription (we copied our competitors on this one…don’t blame us) thereby providing us with the cash to purchase the inventory ahead of delivery times and providing us with working capital to get the orders out the door. Yes, we’ll still need to make some very educated guesses for month one of each subscription, but months two through twelve are a sure thing. (Cancellations of subscriptions are not allowed…again…it’s what the competitors do, so don’t blame us.)

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  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Stuck On Good Dog

    Become a valued member of our Good Dog community. We'll send you a hand written note of appreciation and a sticker so you can show your support. We'll share great content with you about dogs and keep you posted on our progress.

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    Dog Smart Card Game

    Learn how to speak your dog's language and stay SAFE around all dogs. 108 card deck focuses on core areas of a dog's body with color coded pictures that alert players to whether or not a dog is SAFE to approach. Dozens of fun games to play for all ages including memory, math, matching, and classic card games.

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    Good Dog Crowdfunding T-Shirt

    This limited edition t-shirt marks our launch through KickStarter. This will only be available here through the campaign. Don't miss getting yours.

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    Humane Education Reach & Teach Kit

    Help us reach and teach the next generation on how to be responsible dog owners. Designed for teaching pet owner responsibility and dog safety in a group environment of 20 elementary aged school children. One program kit comes with a teacher's manual written by Jenn Merritt, CPDT-KA, 20 kid's workbooks with activities, puzzles, and games, and 1 Dog Smart Card Game. Perfect for schools, kid service clubs, churches, or after school programs. Buy one for your own group or sponsor a kit that we'll provide free to a group in an area of need that has requested one on our website.

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    Doggie Diva Haute Couture Gift Set

    Be a SAFE, smart, and stylin' dog owner with our limited edition Good Dog t-shirt, the Dog Smart Card Game, a Good Dog Treat Pouch, and an adorable hand made dog bandana (made by our 80 year old mother, Sue!). Great gift for the dog lover in your life!

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    Pledge US$ 100 or more About US$ 100

    Calm Dog in a Box 4 Month Subscription

    If your dog is anxiety ridden, afraid of loud noises, barks or licks incessantly, or has separation anxiety, our Calm Dog subscription is for you. This box features four months of Thundershirt products including the Thundershirt, Thunder Toy, Thunder Essence Essential Oil Spray, and Thunder Cover, plus each month you get detailed positive reinforcement trainings and Tellington T-Touch exercises to perform with your dog, that promotes long term behavior changes. We also include 4 months of access to our online learning videos to complement your in the box trainings. We'll contact you for sizing information via email.

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    Pledge US$ 120 or more About US$ 120

    Good Dog 6 Mnth Lite Subscrip Sm/Med

    Your kids will love learning basic positive reinforcement training techniques, dog safety, and dog responsibility (only they'll be having so much fun, they won't know they're actually learning something useful). You'll get our core training products in the first 3 months: Halti harness, Dog Smart Card game, treat pouch, 4' leash, and a 6' leash, and 6 months worth of training materials and online learning and game access. We'll contact you for sizing via email. Size Information: Small Dog - chest size 11.8" to 23.5". Medium Dog - chest size 23.5" to 31.5".

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    Pledge US$ 132 or more About US$ 132

    Good Dog 6 Month Lite Subscription Lg

    Your kids will love learning basic positive reinforcement training techniques, dog safety, and dog responsibility (only they'll be having so much fun, they won't know they're actually learning something useful). You'll get our core training products in the first 3 months: Halti harness, Dog Smart Card game, treat pouch, 4' leash, and a 6' leash, and 6 months worth of training materials and online learning and game access. Size information: Large Dog - chest size 31.5"+

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    Pledge US$ 168 or more About US$ 168

    Good Dog 6 Mnth Full Subscrip Sm/Med

    Fun for the whole family. Learn to be a responsible pet owner, how to be SAFE around all dogs, and basic positive reinforcement training techniques and Tellington T-Touch exercises to help your dog be a better behaved member of the family. Each month you'll get our training exercises, activity guides, online video instruction, and games to make Good Dog learning fun. The 6 month subscription includes: Dog Smart Card Game, treat pouch, Halti harness, 4' leash, 6' leash, Kong toy, dog treats, and a Zoom Groom brush. You'll also have the opportunity to participate in regular webinar sessions with professional dog trainer Jenn Merritt, CPDT-KA, to get answers to your training questions. We'll contact you for sizing via email. Size Information: Small Dog - chest size 11.8" to 23.5". Medium Dog - chest size 23.5" to 31.5".

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    Pledge US$ 180 or more About US$ 180

    Good Dog 6 Month Full Subscription Lg

    Fun for the whole family. Learn to be a responsible pet owner, how to be SAFE around all dogs, and basic positive reinforcement training techniques and Tellington T-Touch exercises to help your dog be a better behaved member of the family. Each month you'll get our training exercises, activity guides, online video instruction, and games to make Good Dog learning fun. The 6 month subscription includes: Dog Smart Card Game, treat pouch, Halti harness, 4' leash, 6' leash, Kong toy, dog treats, and a Zoom Groom brush. You'll also have the opportunity to participate in regular webinar sessions with professional dog trainer Jenn Merritt, CPDT-KA, to get answers to your training questions. Size information: Large Dog - chest size 31.5"+

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    Pledge US$ 300 or more About US$ 300

    Good Dog 12 Mnth Full Subscrip Sm/Med

    Fun for the whole family. Learn to be a responsible pet owner, how to be SAFE around all dogs, and basic positive reinforcement training techniques and Tellington T-Touch exercises to help your dog be a better behaved member of the family. Each month you'll get our training exercises, activity guides, online video instruction, and games to make Good Dog learning fun. The 12 month subscription includes: Dog Smart Card Game, treat pouch, Halti harness, 4' leash, 6' leash, Kong toy, dog treats, Zoom Groom brush, Dog Gone Dog Treats baking set, dog bandana, dog oral hygiene kit, Clix Stick, dog puzzle, and kid's graduation t-shirt. You'll also have the opportunity to participate in regular webinar sessions with professional dog trainer Jenn Merritt, CPDT-KA, to get answers to your training questions. We'll contact you for sizing via email. Size Information: Small Dog - chest size 11.8" to 23.5". Medium Dog - chest size 23.5" to 31.5".

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    Pledge US$ 324 or more About US$ 324

    Good Dog 12 Month Full Subscription Lg

    Fun for the whole family. Learn to be a responsible pet owner, how to be SAFE around all dogs, and basic positive reinforcement training techniques and Tellington T-Touch exercises to help your dog be a better behaved member of the family. Each month you'll get our training exercises, activity guides, online video instruction, and games to make Good Dog learning fun. The 12 month subscription includes: Dog Smart Card Game, treat pouch, Halti harness, 4' leash, 6' leash, Kong toy, dog treats, Zoom Groom brush, Dog Gone Dog Treats baking set, dog bandana, dog oral hygiene kit, Clix Stick, dog puzzle, and kid's graduation t-shirt. You'll also have the opportunity to participate in regular webinar sessions with professional dog trainer Jenn Merritt, CPDT-KA, to get answers to your training questions. Size information: Large Dog - chest size 31.5"+

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    Pledge US$ 500 or more About US$ 500

    Good Dog Party in a Box

    Tell the neighbors to bring their kids and their dogs for one dog gone awesome Good Dog party! Get stickers, Dog Smart Card Games, tshirts, and dog bandanas for 10 kids and their dogs. We'll email you to get sizing information for all the kids and the dogs. Great fun for a kid or dog birthday party or holiday extravangza!

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    Pledge US$ 1,750 or more About US$ 1,750

    Corporate Sponsorship: Inserts

    We'll include 10,000 printed inserts (8.5" x 5.5" max size) with your company's message or offer in our subscription boxes and give you 10,000 impression views on our website. Price includes printing on one side and insertion costs. You just supply the camera ready artwork and the banner ad for our site. We'll also talk you up in our social media posts and offer a big thanks to your company on our website and in our blog. (We do reserve the right to refuse your content if we deem it to not be appropriate or in line with our views on responsible dog ownership.)

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    Pledge US$ 2,500 or more About US$ 2,500

    Kid..You're a Cartoon

    We'll turn a photo of one child and one dog into cartoon characters to be included in one month's training materials. We'll also include their cartoons in our social media and on our website. How much fun is that??!!

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    Pledge US$ 5,000 or more About US$ 5,000

    Kid..You're A Star

    Your child and your dog will be invited to take part in a half day filming session with co-founder Jenn Merritt, CPDT-KA, and will be included in training videos for one month of Good Dog in a Box. We'll also create a cartoon likeness of both your child and your dog to be included in our printed training materials and for use in our social media and on our website. Travel costs and lodging are additional. We'll offer two different filming dates and times for you to choose from. Unfortunately, we can not set our filming dates around your schedule.

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    Corporate Sponsorship: Brand Our Boxes

    Become our corporate box sponsor for 10,000 of our subscription boxes. Your message and logo will be printed on the bottom of our Good Dog in a Box for all our customers to see. Includes printing costs. You just provide the camera ready artwork. We'll also give you 10,000 impressions on our website, talk about you in our social media and praise you highly on our website and in our blog. (We do reserve the right to refuse your content if we deem it to not be appropriate or in line with our views on responsible dog ownership.)

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    Welcome Home Sponsorship

    Become the year long sponsor of our free Welcome Home education video series for new dog parents. This program will be made available free of charge to shelters, rescues, vets, and other dog related businesses to give to people and families adopting a new dog. The online video course provides a video each day for the first 2 weeks of a dog's life in it's new home and how to make it less stressful. We'll include your name and/or branding in all the videos, on our website, and in all materials we send out about the program. (We do reserve the right to refuse your content if we deem it to not be appropriate or in line with our views on responsible dog ownership.)

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Funding period

- (20 days)

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icon--chevron-left icon--chevron-right icon icon--chevron-right icon--chevron-up icon icon--chevron-up icon--circle-around icon icon--circle-around icon--circle-back icon icon--circle-back icon--circle-forward icon icon--circle-forward icon--circle-loader icon Page 1 icon--circle icon icon--clipboard icon icon--clipboard icon--clock icon icon--clock icon--closed-caption icon icon--closed-caption icon--code icon icon--code icon--collapse icon icon--collapse icon--commissions icon icon--commissions icon--compass icon icon--compass icon--confirmation icon icon--confirmation icon--conversion icon icon-conversion icon--cpu icon icon--curve-right icon icon--curve-right icon--cross icon icon--cross icon--delta-down icon icon--delta-down icon--delta-left icon icon--delta-left icon--delta-right icon icon--delta-right icon--delta-up icon icon--delta-up icon--download icon icon--download icon--ellipsis icon icon--expand icon icon--expand icon--external icon icon--external icon--eye icon icon--eye icon--facebook icon icon--facebook icon--filter icon icon--filter icon--flag icon icon--flag icon--frown-filled icon icon--frown icon icon--gear icon icon--gear icon--globe-africa icon icon--globe-africa icon--globe-america icon icon--globe-america icon--globe-asia icon icon--globe-asia icon--graph-bar icon icon--graph-bar icon--graph-line icon icon--graph-line icon--happy-filled icon icon--happy icon icon--heart-outline icon icon--heart outline icon--heart-thin-outline icon Fill 1 icon--heart icon icon--heart icon--home icon icon--home icon--home-with-door icon icon--human icon icon--human icon--humans icon icon--humans icon--image icon icon--image icon--inbox icon icon--inbox icon--info icon icon--info icon--instagram icon icon/instagram icon--lightbulb icon icon--lightbulb icon--link icon icon--link icon--lock-black-bg icon lock-icon icon--lock icon icon--lock icon--mail icon icon--mail icon--meh-filled icon icon--meh icon icon--menu icon icon--menu icon--message icon icon--message icon--mobile icon icon--mobile icon--overflow icon icon--overflow icon--pause icon icon--pause icon--pencil icon icon--pencil icon--pin icon icon--pin icon--pinterest icon icon--pinterest icon--play icon icon--play icon--plus-human icon icon--plus-human icon--plus icon icon--plus icon--prohibit icon icon--prohibit icon--project-budget icon icon--pull-quote icon icon--pull-quote icon--question-filled icon icon--question-filled icon--question icon icon--question icon--reorder icon icon-reorder icon--reply icon icon--reply icon--save icon icon--save icon--saved icon icon--saved icon--search icon icon--search icon--section-break icon icon--section-break icon--small-k icon icon--sound-hi icon icon--sound-hi icon--sound-lo icon icon--sound-lo icon--sound-mute icon icon--sound-mute icon--star-outline icon Star Outline icon--star icon icon--star icon--subtitles-captions icon icon--subtitles-captions icon--text-bold icon icon--text-bold icon--text-bullet icon icon--text-bullet icon--text-italic icon icon--text-italic icon--textalign-centered icon icon--textalign-centered icon--textalign-right icon icon--textalign-right icon--thumbs-down icon icon--thumbs-down icon--thumbs-up icon icon--thumbs-up icon--thumbsdown-outline icon icon--thumbsdown-outline icon--thumbsup-outline icon icon--thumbsup-outline icon--trash icon icon--trash icon--tumblr icon icon--tumblr icon--twitter icon icon--twitter icon--unlink icon Artboard icon--unlock icon icon--unlock icon--update-freeform-round icon icon--update-freeform-round icon--update-freeform icon icon--update-freeform icon--update-pinned icon Artboard icon--update-qa-round icon icon--update-qa-round icon--update-qa icon icon--update-qa icon--upload icon icon--upload icon--video icon icon--video icon--youtube icon icon--youtube icon-imagealign-center icon icon-imagealign-center icon-imagealign-left icon icon-imagealign-left icon-imagealign-right icon icon-imagealign-right info icon Combined Shape Copy instagram icon instagram copy kickstarter icon Artboard Copy 5 leaf icon leaf lightbulb icon icon--lightbulb link icon Combined Shape Copy 8 loading-spin icon lock icon Combined Shape Copy 4 mail icon Combined Shape map-pin icon Fill 1 menu icon Group message icon Fill 1 Copy 12 mobile icon Page 1 Copy 2 pause icon pause copy pencil icon Combined Shape Copy 3 pin icon Combined Shape Copy 11 pinterest icon pinterest play icon play copy plus-human icon icon--plus-human plus icon Fill 1 Copy 7 question icon Combined Shape Copy 14 search icon Fill 1 Copy 11 shapeshift icon share icon Fill 1 Copy slash icon solid-arrow icon solid-arrow sound-hi icon Combined Shape sound-lo icon Combined Shape sound-mute icon Combined Shape star icon Fill 1 Copy 2 stopwatch icon Group 2 thumbs-up icon Shape tools icon Shape trash icon Combined Shape tumblr icon tumblr copy twitter icon twitter copy user icon Artboard Copy 10 volume-up icon Artboard Copy 9 warning icon Combined Shape Copy 10 write icon Artboard Copy 11 x icon Fill 1 Copy 4 youtube icon Combined Shape