About this project
Motivated, Fit & Free
The GoCuff is the new and improved smartphone case that empowers you to quickly & easily engage with your smart phone. Unlike traditional armbands, its placement at your wrist and its touch-sensitive screen allows for more natural accessibility when using fitness apps, GPS navigation, answering a call or viewing a text.
GoCuff At its Best:
- Anatomically & ergonomically engineered
- Allows for full range of motion at the wrist, from running to pushups
- Gives you access to your phone's capability and data during any activity through a PVC touch-sensitive screen
- Provides a snug fit for all phones: iPhone, Samsung & HTC
- Comes in three sizes (small/Medium/Large)
- Compatible with Strava, MapMyFitness & Nike+
- Previews GoPro video & photo instantly via their app
- Tracks elevation gain and GPS while skiing & snowboarding
- Eliminates the need for supplemental GPS on motorcycle
- Makes you feel like an extra in Ironman 3 (just sorta kidding)
GoCuff vs. The World
What is unique about our product is the ability to conveniently interact with your phone while keeping it secure AND allowing full range of motion. No option currently available on the market does all three of these things. While an armband is convenient and hands free, you can't view your screen. Holding your phone in your hand is ok for access, but is inconvenient and commonly leads to a dropped phone (and $100 screen repair). Housing your phone in your pocket is just plain cumbersome.
Favorite Activities for GoCuff
Photography & Video
Product Origin and Inspiration
The idea for GoCuff was born out of frustration in not being able to utilize our phones during sporting activities, specifically running and biking. One day while watching football we had an idea. Quarterbacks frequently wear a sweatband with a PVC window which allows them to quickly glance at plays during the game. A light came on, couldn’t we create a similar product for use during our sporting actvities?
For over a year, we have been contemplating with the idea of GoCuff. Our first, most rudimentary prototypes were made at home with supplies we had around the house. We then partnered with San Francisco tailors to produce our first prototypes; we had two made and put them to the test on the trails and in the gym. After updates, we additional had prototypes made and gave them to a variety of athletes to try and provide us with valuable feedback. We took the feedback we received and created what we believe to be an incredible sports cuff. This was not a simple project. While GoCuff may appear to be a straightforward product, the product engineering is more complex than meets the eye.
Both Ludo and Ryan are avid athletes. Ludo grew up swimming competitively and skiing the Alps. Ryan is a competitive swimmer, bicycle rider, runner, and triathlete. He turned his passion for sports into a business and runs one of the Bay Area’s largest sport event production companies; the events his company produces include half-marathons and bicycling criteriums. It is both their own personal sporting experiences and Ryan’s countless interactions with athletes of all stripes that led Ludo and Ryan to the reality that existing sports armbands do not meet athletes needs. The athletes Ludo and Ryan have met with during the design phase of GoCuff have expressed enthusiastic interest in a product which allows them easy access to their phone and aps while active. Finally, GoCuff is here!
Next Steps and Timeline
In order to bring GoCuff to fruition, we have decided to divide and conquer. Ludo has taken the lead on prototype design and manufacturing while Ryan has taken the lead on marketing, outreach, and financing. We have lined up an overseas manufacturing partner. This partner created our latest round of prototypes and we are confident they will be able to meet both demands both in terms of quality and quantity required. We are aiming to submit an initial order for a minimum of 1,000 GoCuffs. However, we have had multiple discussions with our partner and are confident they will be able to scale up with us as demand for GoCuff grows.Provided we meet our Kickstarter goal, our production timeline is as follows:
- Overseas Production: Four weeks (mid-Sept to mid-Oct 2013)
- Receipt of Product from Manufacturer to US: Two weeks (mid-end Oct 2013)
- Shipping to Kickstarter Backers: One week (early Nov 2013)
In summary, we plan to ship the final product to our project backers in early November.
We completed our provisional patent application and the GoCuff is officially a "Patent Pending" product.
Risks and challenges
Every new idea has its risks and challenges.
We’ve been working on our prototype for well over a year now. The GoCuff that you see in the video is a real, working prototype.
Before beginning this journey and assembling our Kickstarter campaign, the we have spent a great deal of time and money on multiple prototypes, athlete trials, adjusting to the proliferation of smart phone sizes in the last year as well - all of which carry the greatest risk & challenges. Through long nights after work and weekends, we weathered the early pitfalls, learned a ton and are now ready for the real world.
As we move towards production and manufacturing, our primary challenges are quality assurance of the final design and sizing.
We feel we've assembled a great team of designers, marketers and manufacturers who not only have years of experience, but are really passionate about the product and anxious to see GoCuff successfully to market.
We are extremely determined to get GoCuff onto the wrist of all our active backers and look forward to sharing our experiences along the way. Thank you for the support!Learn about accountability on Kickstarter
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