B'MO has several meanings. First of all, it's an abbreviation for my company, Broadway Madison Entertainment. The company is named after the intersection in East Baltimore, Broadway and East Madison Street, where I was born and spent the first 8 years of my life.
Secondly, it's a euphemism for the city of Baltimore or "Bmore," as some have come to call it. In conversation, particularly in the African American vernacular, it's HEARD as "B'MO," no one COOL says "BEE-MORE." It's pronounced "B'MO," so that's how I chose to spell it.
Lastly, it's a slogan for personal empowerment and self-improvement that I believe goes beyond geographical boundaries. Everyone should "be more" of whatever positive attribute they ascribe to.
When We say, "B'MO today than you were yesterday," it's an aspirational goal that we strive to achieve -- daily. A great way to live life, IMHO.