Share this project

Done

Share this project

Done
Perfect posture effortlessly: Backbone aligns & supports your posture, notifies you whenever you slouch, & reminds you to take a break!
Perfect posture effortlessly: Backbone aligns & supports your posture, notifies you whenever you slouch, & reminds you to take a break!
Perfect posture effortlessly: Backbone aligns & supports your posture, notifies you whenever you slouch, & reminds you to take a break!
6,146 backers pledged $467,833 to help bring this project to life.

About this project

Backbone: The world's FIRST complete smart posture support! project video thumbnail
Replay with sound
Play with
sound

Backbone: The world's FIRST complete smart posture support!

$467,833

6,146

Check your posture right now.

Chances are, you're slouching. Why should you care? Bad posture gives you increased spinal wear and tear, feelings of depression, and a higher chance of back injury. This could be you:

Studies show that for every 15 degrees of forward neck tilt, as much as 10-20 lbs. of increased weight is added onto your spine, back, and neck! (Image via Dr. Erik Dalton, PhD)
Studies show that for every 15 degrees of forward neck tilt, as much as 10-20 lbs. of increased weight is added onto your spine, back, and neck! (Image via Dr. Erik Dalton, PhD)

Still don’t care? What if you could look more attractive (taller, thinner, more confident), feel happier, and improve your self-esteem? Well, you can, with Backbone. 

Enjoy all the health benefits of good posture with Backbone, the world's first complete smart posture support. Recommended by chiropractors. Patent pending.

  • Backbone makes it easy - effortlessly have good posture whether you're sitting, standing, walking, or exercising. Your best posture now goes beyond sitting.
  • Wear it under or over - Backbone is slim and weighs next to nothing, so you can wear it under your clothes or over them. Strut it when you'd like to and cover up when you don't.
  • Backbone is better - It aligns and supports your spine and shoulders, gently vibrates whenever you slouch, reminds you when it's time to take a break and move around, tracks your progress, and more!
  • Just 15 minutes - start building your great posture in just 15 minutes a day. Backbone trains your body and mind's posture habits, so you can have your best posture at all times.

Money-Back Guarantee

Within 30 days of receiving Backbone, you can return it for any reason and we'll refund you for the full pledge amount (your Kickstarter shipping costs included).

Look More Attractive

Look taller, thinner, and more confident to others. Ever seen someone walk in somewhere like they just "owned the place"? They probably had great posture. With Backbone, that could be you.

Feel Happier

Studies show that having good posture makes you feel happier, have more energy, improves your self-esteem, and boosts your overall mood!

Veteran Chiropractor Says This About Backbone

SMART POSTURE SUPPORT

Your best posture begins with Backbone's smart posture support: it aligns and supports your shoulders and spine - allowing you to effortlessly keep your posture at its best.

Perfect Posture, Without The Burden

Backbone is slim and weighs next to nothing, so while your best posture is kept in place, there's no exhausting weight or feeling of burden. 

Strut It Or Cover It

You can wear Backbone under or over your clothes, without it being noticeable. You now have the freedom to strut it when you'd like to and cover up when you don't.

Fits Just Right

Adjust Backbone to fit exactly how you want it to and have full control over the level of support you receive. It's easy and takes only seconds to adjust. Backbone comes in small, medium, and large sizes.

Avoid Injuries

Bad posture increases the risk of back injuries. With Backbone, you'll be notified whenever you start slouching, so you can straighten up before you injure yourself.

You Deserve More

Products that don't have technology can't promise you much more than what they sold you. With Backbone - we can - we're constantly adding new features that provide you with new ways to improve your health. 

A quick look at some of the tech inside the smart posture support:

SMART MOBILE APP

Backbone's mobile app works together with its smart posture support to gently vibrate whenever you slouch, remind you when it's time to take a break and move around, track all your efforts, and more. A quick look at Backbone monitors posture:

 project video thumbnail
Replay with sound
Play with
sound

Easy To Use

In just 3 steps, you can go from slouching to great posture! It's that easy - take a look: 

Reminded/Notified

Backbone lets you know whenever you slouch or when it's time to take a break and walk around or get some fresh air. Choose a variety of different ways you would like to be notified or reminded:

  • Gently vibrates your back with smart posture support
  • Vibrates your smartphone
  • Sends smartphone notifications

Always Improving

This is what makes Backbone shine. Great posture is extremely important... but why stop there? We're working on new features, giving you even more ways to improve your health.

Compatible with: Android & iOS. Smartphones & tablets.
Compatible with: Android & iOS. Smartphones & tablets.

Long-Lasting Battery Life

Because of how energy-efficient Backbone is, you can go for weeks or months without charging it. Backbone knows when it's not in use and will optimize its tasks to save precious battery life. We're working to increase this even further on the hardware/software end.

When not in constant use, Backbone can last up to 2+ months without a charge! When used on a constant 8-hour a day basis, Backbone lasts anywhere from 7-14+ days before you'd even need to charge it.

How Does Backbone Work?

While wearing the smart posture support, your shoulders and spine are aligned in their optimal posture positions. This is done by adjusting the shoulder straps to support your correct posture (building good postural habits and proper posture muscle memory).

The app connects via Bluetooth with the technology inside the smart posture support and senses your movement and body positions - allowing it to monitor your posture, track your activity, and more.

BACKBONE VS. WHAT'S OUT THERE

With Backbone, you get the best value possible, both short and long term. See how we compare against what's currently out there in terms of pricing and features (but remember, Backbone gets even better):

We had multiple experienced chiropractors try on and examine Backbone for themselves. Here's what they had to say:

          

Because this is Backbone's debut, we're giving you 50% off for being one of our earliest supporters. Backbone will never be priced this low again, take advantage of the huge discount, don't pay full price later!

Stretch goal rewards are added to your shipment for free, as we reach each funding milestone:

  • $49k FUNDING REACHED - FREE REWARD: $49k - New 'Bone White' Backbone Color (Choose your Backbone smart posture support color once our project ends!)
  • $99k FUNDING REACHED - FREE REWARD: $99k - 'Exercises' In-App Course + Tracking (Professionally filmed in-app exercises that improve your health & posture. Track each exercise, how long/often, and more!)
  • $199k FUNDING REACHED - FREE REWARD: $199k - 'Stretches' In-App Course + Tracking (Professionally filmed in-app stretches that improve your health & posture. Track each stretch, how long/often, and more!)
  • $499k - Hardware Upgrade: Wireless Charging (We'll upgrade Backbone's charging setup from a wired micro USB to a more advanced wireless charging system!)

Money-Back Guarantee - Within 30 days of receiving Backbone, you can return it for any reason and we'll refund you for the full pledge amount (your Kickstarter shipping costs included).

Kickstarter-Only Discount - Because you're an early supporter, we want to thank you by offering Backbone at 50% off. Backbone will never be priced this low again, take advantage of our huge Kickstarter discount, don't pay full price later!

Bonus Rewards - For each stretch goal we reach, the bonus rewards get better and better. We'll add them to your shipment (at zero cost to you) as thanks for helping us stretch above and beyond our funding goal.

We're In This Together - We treat all our supporters like family - because that's exactly what you are. We'll personally reply to every single one of your questions or suggestions and make sure you're always heard.

Because We Need You - We can't afford all the parts and materials right now without your help. In order to get Backbone out into the world, we need to meet our funding goal, so that we can fulfill our bulk pricing contracts with manufacturers. In return, we're offering you a big 50% discount that we'll never offer anyone else later!

Show your support for Backbone! Share our Kickstarter project on Facebook and receive a FREE "Kickstarter Exclusive" Backbone Pin.

Once our project ends, we'll immediately ship you our Backbone Pin (free shipping) as a thanks for your generous support. Once you've shared our project, please 'Contact Us' at the top of the Kickstarter project page, so that we can confirm where to send your free reward. Thank you!

Even now, we're continually spending our waking hours to make Backbone the best posture product you'll ever use. 

We decided October would be the best month to ship Backbone because it takes time for us to receive the parts and materials, then assemble each unit with care. Any extra time will be spent towards quality checks, to ensure Backbone is perfect when you receive it.

Building and improving Backbone costs money, but the benefits you'll receive (a healthy back and better quality of life) will be priceless. Every cent we receive from our Kickstarter project will go towards fulfilling your Backbone, stretch goal rewards, and shipping costs. 

Even after our Kickstarter is over, we'll continue improving Backbone and developing new features, providing you a much better product, and in turn, a much better life. Our sincerest thanks, for helping us bring good posture to every back.

Got Back Pain?

According to the American Chiropractic Association, as much as 80% of our population will experience back pain. That's a staggering number! One that we can reduce together, with Backbone.

Harvard Medical School shares this tip for preventing back pain, “...one surprisingly simple strategy can go a long way: Paying attention to your posture.” That's where Backbone comes in.

Do you identify with any of these posture positions? (Image via Harvard)
Do you identify with any of these posture positions? (Image via Harvard)

Backbone is more than just an innovative technology we built, it's our opportunity to help you and your loved ones live better, healthier lives. With your support, we can do that, and more. Thank you so much!

Have questions? Please leave a project comment or contact us directly with the 'Contact Us' link at the top-right of the page.

Spread the Love!

Know any friends or family who could use a healthy back? Please take a moment to share our Kickstarter campaign with them! It only takes a couple clicks, but it'll help them, and us, a whole lot:

Special Thanks To

Vi, Khoi, Kim, Huy, Hieu, Thuy, and Tuan - Because of your countless hours of support, we're able to arrive at the first stop to our destination. I sincerely thank you all and can only hope to be able to pay you back in this lifetime.

Krystal and Linda - You both made our page look as good as it does. Without you two spending all those hours to shoot and reshoot, we wouldn't have the amazing GIFs and photos that show Backbone from every angle. Thank you, I owe you lots of great food.

Victoria - You had your handiwork in the first prototype and have done everything you can to help me, I wouldn't be where I'm at without you. Thank you from the top, to the bottom of my heart!

Adam - You're amazing, seriously. Thanks for forgetting all about sleep so you could make our Kickstarter project look so much better. I'm eternally grateful and I look forward to our next journey!

Patricia, Jannice, Vincent, Mike - Thanks so much for taking your time out to help me with the crucial things that make this campaign tick. You've all played a key role in this project! 

Tony, Andy, and Duc - Thanks for having my back :) and a special thanks to Tony for the brilliant idea of the Backbone carrying bag!

Hack Reactor & Alumni - HR, thanks so so much for teaching me how to learn - it's one of the most valuable skills I own. HR Alumni, thanks for your precious feedback, and for taking your time out to help out a fellow HR family member. Because of you, Backbone is going places.

Steven, Andy, and the Outco team - Thanks for letting me work out of your office any time I was in the area - you guys are some of the most generous individuals I know. I'm sure Outco will shoot to the moon; fueled by your awesome personalities alone.

Eric, George, Vince, Darren, Chris, Bernard, Arthur, and Alvin - You're all amazing friends. Thanks for taking the time out to edit, re-edit, and write things out with me. You're all incredible (and that word doesn't even do you justice).

DK (Dan) - Your generosity and depth-of-knowledge is incredible - you've never hesitated to help me improve Backbone any way you can. I can only hope to pay you back for your efforts, my sincerest thanks.

Helen - Thanks for introducing me to Dan and taking the time to guide me along the process of thinking differently about the different types of people who's lives could benefit from Backbone.

Daniel - You didn't have to be my mentor, you're busy running a massive, awesome company, but you took the time to guide me anyway. Words can't even describe my gratitude. Thanks so much for being there when no one else was.

Leslie - Thanks a lot for your specific and actionable feedback - it was very thorough and allowed us to make our project better for our supporters.

Friends & Family - This wouldn't be possible without you all, thank you so much for your support and all the love!

Risks and challenges

Q: What are the risks and challenges that come with completing your project and how are you qualified to overcome them?

A: The main R&C (stands for "risk & challenge" from here on) is with parts and materials fulfillment from our manufacturers. However, knowing this, we took the time out to set up and nurture primary and redundant manufacturer relationships. In the case that our primary ones aren't able to fulfill, for whatever reason, we have multiple relationships that allow us to still acquire any parts or materials necessary in order to fulfill the products promised to our backers. Any difference in prices will be our responsibility and we'll personally cover any additional costs that may arise as the result of going with another manufacturer.

Another R&C that we believe we may encounter, and have accounted for, is ensuring that we’re able to fulfill Backbone at the prices we’re offering here on Kickstarter. We've run multiple calculations to make sure that the pricing and quality of parts/materials, assembly time, shipping costs, packaging, labor costs/time, etc, would all be in line with what we're promising.

If for whatever reason our calculations turn out to be incorrect - instead of asking our backers to add on more money - we're going to take on the full responsibility and personally pay (out of pocket) for any additional costs.

The time we've spent communicating with manufacturers and working together with them to secure the right pricing for parts was well spent and goes directly towards reducing this R&C.

We've also tackled a potential overload in demand by limiting the amount of units to be assembled and delivered within the next 6 months (October 2016). The shipment after that is January 2017, which we've specified in the 2nd shipment reward tiers. This allows us ample time to assemble all units without becoming overwhelmed and having to delay.

Q: Why are you the best team to develop Backbone?

A: We're the best team to develop Backbone because we know exactly how it feels to struggle with poor postural habits -- as well as the frustration that results from failing, time and time again. Poor posture is an incredibly easy habit to form, but one of the hardest ones to break because of our modern lifestyle.

The illusion that fools most of us, when it comes to posture, comes from how "easy" it is when you're actually focusing on improving it. The problem is that minutes later, most of us will forget all about it, lose focus, and revert to our poor posture, starting the unhealthy cycle all over again. We understand that and have each personally encountered it; granting us knowledge of how to build the right solution - which usually only comes to the people who actually have the problem.

With Backbone, we're building it for ourselves as much as we are for our loved ones, you, your loved ones, and everyone else, so we want it to be the best product out there. On top of being and understanding what it's like to be the consumer of such a product, we also have the technical skills necessary to actually create the solution. We don't outsource our work for anything technical (software and hardware) and direct, plus work very closely, with the people who build our physical components (smart posture support).

Another important factor, that makes us the most qualified team to build Backbone, is that we have close relationships with health professionals, and chiropractors, who have studied and truly understand exactly what it takes to build such a solution correctly. We're working under their guidance to provide the best possible product out there.

Q: Why October as your estimated delivery date?

A: Parts and materials take up to two months to arrive, after which we'll work every waking hour we can, to get everything assembled, at the same time, ensuring a quality product. While we wait for our parts and materials to arrive, we won't be wasting time, we'll be improving the Backbone mobile app; working on updates and new features to make the overall product even better.

Our 1st shipment will be fulfilled in October, for other backers (once the 1st shipments are 100% gone), we'll be fulfilling those in January of 2017. We're trying to avoid December because during those months, shipments are more prone to be delayed or lost altogether. If we're able to assemble our products even sooner than estimated, we'll ship them out then, however, our main priority is in giving you the best product possible.

Backbone is a living and ever-evolving product that will always continue to improve, as we discover new and more efficient ways to benefit your posture and your health. We hope you’ll join us on this journey and see for yourself how Backbone is the solution for all your posture wants and needs.

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Together, we're one step closer towards bringing good posture to the world. Thanks so much for your generous support and helping us make our dream a reality.

    You Receive:
    - Kickstarter-Exclusive Backbone Pin
    (picture: www.bit.ly/backbone-pin)

    Have a few seconds to spare? Please share us on Facebook www.bit.ly/1RIaSKl

    Less
    Estimated delivery
    Ships to Anywhere in the world
    104 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $49 or more About $49

    - 1st Shipment (Oct '16) -
    Backbone "Kickstarter Special"
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone.

    You Receive:
    - Backbone (Wearable Support + Mobile App)
    - Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $100

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4,185 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $49 or more About $49

    - 2nd Shipment (Nov '16) -
    Backbone "Kickstarter Special"
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone.

    You Receive:
    - Backbone (Wearable Support + Mobile App)
    - Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $100

    Less
    Estimated delivery
    Ships to Anywhere in the world
    716 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $49 or more About $49

    - FINAL Shipment (Jan '17) -
    Backbone "Kickstarter Special"
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone.

    You Receive:
    - Backbone (Wearable Support + Mobile App)
    - Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $100

    Less
    Estimated delivery
    Ships to Anywhere in the world
    37 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $69 or more About $69

    - 1st Shipment (Oct '16) -
    Backbone + Premium Carrying Bag
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone. This reward comes with our premium carrying bag, which is padded and water-resistant, so you can store your Backbone safely.

    You Receive:
    - Backbone (Wearable Support + Mobile App)
    - Premium Carrying Bag
    - Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $130

    Less
    Estimated delivery
    Ships to Anywhere in the world
    503 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $69 or more About $69

    - 2nd Shipment (Jan '17) -
    Backbone + Premium Carrying Bag
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone. This reward comes with our premium carrying bag, which is padded and water-resistant, so you can store your Backbone safely.

    You Receive:
    - Backbone (Wearable Support + Mobile App)
    - Backbone Premium Carrying Bag
    - Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $130

    Less
    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $99 or more About $99

    - 1st Shipment (Oct '16) -
    DOUBLE Backbone Bundle
    ~50% off MSRP

    Experience all the amazing benefits of good posture effortlessly -- truly feel the difference with Backbone, for you and a friend!

    You Receive:
    - 2x Backbone (Wearable Support + Mobile App)
    - 2x Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $200

    Less
    Estimated delivery
    Ships to Anywhere in the world
    315 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $119 or more About $119

    - LOVE YOUR FRIEND/FAMILY SPECIAL -
    - 1st Shipment (Oct '16) -
    2X Backbone + Premium Carrying Bags
    ~55% off MSRP

    Want your best friend to love you even more? Just give them (and yourself) the gift of good posture with this Backbone 2-pack!

    This reward comes with 2 of our premium carrying bags, which are padded and water-resistant, so you can store your Backbones safely.

    You Receive:
    - 2x Backbone (Wearable Support + Mobile App)
    - 2x Backbone Premium Carrying Bag
    - 2x Kickstarter-Exclusive Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $260

    Less
    Estimated delivery
    Ships to Anywhere in the world
    216 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $239 or more About $239

    - LOVE YOUR FRIENDS/FAMILY SPECIAL -
    - 1st Shipment (Oct '16) -
    4X Backbone + Premium Carrying Bags
    ~55% off MSRP

    Become the most popular person in your group. Give yourself and your friends/family the gift of good posture with this Backbone 4-pack!

    This reward comes with 4 of our premium carrying bags, which are padded and water-resistant, so you can store your Backbones safely.

    You Receive:
    - 4x Backbone (Wearable Support + Mobile App)
    - 4x Backbone Premium Carrying Bag
    - 4x "Kickstarter-Exclusive" Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $520

    Less
    Estimated delivery
    Ships to Anywhere in the world
    36 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge $1,199 or more About $1,199

    - LOVE YOUR EMPLOYEES SPECIAL -
    - 1st Shipment (Oct '16) -
    20X Backbone + Premium Carrying Bags
    ~55% off MSRP

    Back problems cost companies millions of dollars every year in compensation costs. Give your employees (or your friends/family) the gift of good posture with this Backbone 20-pack and prevent their back problems!

    This reward comes with 20 of our premium carrying bags, which are padded and water-resistant, so you can store your Backbones safely.

    Want a larger order? Please contact us!

    You Receive:
    - 20x Backbone (Wearable support + Mobile App)
    - 20x Backbone Premium Carrying Bag
    - 20x "Kickstarter-Exclusive" Backbone Pin

    *100% Money-Back Guarantee*

    Want free bonus rewards? Take a look at our stretch goals!

    Estimated MSRP:
    $2600

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (33 days)