What is Negative?
Negative is a bracelet made with atmospheric carbon dioxide. Each bracelet is a symbol—and a literal example—of how we can solve the climate crisis.
- Made from Atmospheric Carbon: Each bracelet contains carbon dioxide captured and converted into solid form.
- Supports Climate Solutions: Negative helps accelerate the technology that we need to tackle the climate crisis.
- Sets the Standard for Carbon Products: Each Negative bracelet pays to directly capture enough carbon dioxide to make it carbon-negative.
Take Climate Solutions Into Your Own Hands
Even the best of us can’t end all of our carbon emissions. And that sucks. Because the consequences of the climate crisis are all around us.
We created Negative to make it easy for you to take climate solutions into your own hands. By backing our campaign, you will:
- Help us become a major customer of direct air capture (DAC), a technology that reverses climate change.
- Pay to remove carbon emissions from the atmosphere, making your bracelet carbon-negative.
- Show investors, corporations, and politicians that we want all products to go Negative.
Oh, and you’ll get this crazy bracelet we made out of thin air.
Wear a Bracelet Made From Thin Air (and other stuff, too)
Negative is a bracelet made with captured atmospheric carbon emissions. This stuff would be heating up our planet. Now it’s tied up your wrist.
The bracelet’s beads are where the magic happens. Each bead is a blend of atmospheric carbon and naturally-sourced clay. Natural fibers hold the beads together, and the whole thing is secured on your wrist with a magnetic clasp.
These atmospheric ingredients didn’t exist outside the lab until recently, so we’re still learning what’s possible. Our ultimate goal is to make a bracelet that is 100% atmospheric carbon (Air Diamonds, anyone?!), and this bracelet is a first step in that direction.
Support Cutting-Edge Climate Technology
To create Negative, we teamed up with two of the world’s leading climate technology startups: Climeworks and Carbon Upcycling Technologies.
Carbon on Your Wrist: The carbon contained in each Negative bracelet is provided by Carbon Upcycling Technologies (CUT). This team of scientists and engineers invented a way to store concentrated CO2 in solid materials. CUT is a finalist in the Carbon XPRIZE, a global competition to transform CO2 into usable products.
Carbon in the Bank: To make Negative live up to its name, we needed to do more than put carbon in the bracelet. To reverse the CO2 emitted during manufacturing and shipping each bracelet, we’ve turned to Climeworks. This insanely cool company created the world’s first commercial-scale carbon removal technology. Their innovative machines can capture CO2 from ambient air and then it’s pumped underground and turned into stone. This locks up the carbon for good.
We think these two companies—and others like them—are doing the most important engineering research in the world. If they can solve this problem affordably and at scale, this technology will literally save our planet (and, you know, all of us who live here).
Unfortunately, this technology receives a shockingly small amount of investment. We aim to change that! By backing our campaign, you’ll help us become a major buyer of Direct Air Capture (DAC) carbon. And you’ll help us demonstrate that there is a huge level of consumer demand for products that go negative.
Set the Standard for Carbon Products
In the coming months and years, we expect many companies to tout their “climate-friendly” products. (For better or worse, you can put carbon in pretty much anything!)
Ultimately, we think this is a good thing for climate technology. But there is a significant risk that carbon content becomes the new greenwashing.
So we want Negative to set a standard for anyone making climate claims about their products. We will pay for direct air capture (DAC) to physically capture and store more CO2 than our product emits. If a little bracelet company can do it, Fortune 500 companies can, too.
We envision a future where every product we buy is carbon-negative. By supporting our campaign, you’ll help us set the bar high.
Choose Your Style and Size
We feel great about wearing our Negative bracelets, and we know you will too! After experimenting with different materials and styles, we settled on three types of Negative bracelet:
Negative Black: Our entry-level bracelet is made of natural clay, atmospheric carbon, natural fiber, and a magnetic clasp. Your pledge will also pay to directly capture 2X (200%) of all CO2 emitted during manufacturing and shipping, making your bracelet carbon-negative. (Just imagine if all products did this!)
Negative Silver: Our premium bracelet adds a sterling silver bead that will start conversations about climate solutions. Your pledge will also pay to directly capture 5X (500%) of the CO2 emitted during manufacturing and shipping.
Negative Gold: This limited edition bracelet adds a stunning 18k gold bead that will catch everyone's eye. At this reward level, your pledge will pay to directly capture 10X (1,000%) the CO2 emitted during manufacturing and shipping.
Like any jewelry product, it’s important to get the right fit. After the campaign, we’ll send a survey to get your sizing preferences. Sizes will range from fitting a 5.5” wrist (child size) to an 8.5” wrist.
Our Production Timeline
We have already lined up the team and materials necessary to create your Negative bracelet. This timeline shows the remaining steps to get Negative onto your wrist:
Meet the Team
Who the &*$# decides to make jewelry out of carbon emissions?
Tito is obsessed with climate solutions. He quit his job in the biotech industry to start AirMiners, the world’s largest community of carbon sequestration professionals. At the time, virtually no one was talking about direct air capture (DAC). But today, the community has grown to more than 300 scientists, engineers, and entrepreneurs who are hellbent on solving the climate crisis.
Miraculously, the technology these pioneers created actually works. But the one thing they lacked was customers. So Tito decided to start making consumer products out of carbon emissions. He figured that if people could hold a piece of the solution, reversing climate change would suddenly feel possible.
Tito’s first product was a batch of planters...the kind you can put on your desk. They were made from a mix of concrete and captured CO2.
People went bananas. The Air Planter sold out in under an hour.
Unfortunately, the planters were financially and environmentally expensive. So Tito set out to make something equally inspiring with a much lighter carbon footprint. And the Negative bracelet was born.
Like all great entrepreneurs, Tito doesn’t work alone. The Negative team now includes two professional jewelers, a mechanical engineer, a visual designer, a product marketer, and a global network of materials specialists. We’re also lining up craft jewelry-makers to create our bracelets sustainably at scale.
Join Our Campaign
We believe that everyone has their own part to play in creating climate solutions.
For Climeworks and Carbon Upcycling Technologies, it’s inventing the technology.
For the Negative team, it’s making the solution feel real by putting it in your hands.
Now we need your help. To support direct air capture. To show that consumers demand carbon-negative products. To set the bar high. And to make a bracelet out of thin air!
Please back our campaign by clicking the green “SUPPORT THIS CAMPAIGN” button up top. We are so grateful for any support you can give. Let’s go Negative!
Help Us Spread the Word
After you’ve backed our campaign, help us spread the word by sharing our campaign page with your friends on Facebook and Twitter!
Are you a reporter, blogger, or vlogger? To request an interview, press kit, or additional info, email us at firstname.lastname@example.org.
We had the privilege of working with some incredible organizations on this campaign. Many donated or heavily discounted their services to support our work:
- Carbon Upcycling Technologies
- Video team: Richard and Ready at Friends 'n Allies
- Photography: Eric Louis Hanes Photography
- Design: Kate at kateeickelberg.com and Justas at Hardmades
- Modeling: Brian at KadModels, Steven at GoEngineer
- Maker space: Circuit Launch
- Restaurant scene: Revival Kitchen
- Studio space: Roast n Post
- Airplane scene: Oakland Aviation Museum
- Talent: Elena Chavez, Timothy Huls, Baily Hopkins, Maxwell Tomaszewski, Pancho Morris
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 850+ successful Kickstarter projects with over $370M raised between them.
Risks and challenges
Making use of carbon dioxide is a new and important process. The riskiest part of this project is working with these new materials to get them to function excellently and look beautiful.
We've prototyped our bracelets with carbon materials and have learned a lot along the way about functionality and aesthetics. We've also already shipped a first product, our cement planters which are already in people's hands. Our terrific team includes talents in mechanical engineering, design for manufacturing, and experience manufacturing and shipping products around the world.Learn about accountability on Kickstarter
- (30 days)