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This book will distill hard-won lessons of successful projects into well-documented advice alongside case studies. Read more

Seattle, WA Journalism
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103
backers
$3,878
pledged of $35,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on July 23, 2012.

This book will distill hard-won lessons of successful projects into well-documented advice alongside case studies.

Seattle, WA Journalism
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Suspending Project

Hello, friends and well wishers!

I've decided to suspend the Crowdfunding book's project for now, given that it's unlikely to reach its funding goal. I learned an enormous amount in this process, and have terrific ideas about how to build an audience, reshape the project, and launch again.

What I've learned primarily is that the pledge levels were too high for many of you (and many folks who like the project and didn't back it) to recommend to others. The first-degree folks who backed this project (people I know) may be interested in the subject, but are also trying to show support. Folks out a degree or so are much more interested in the tangible deliverable.

I have ideas about retooling this, in part by blogging regularly about crowdfunding and building an audience interested in the topic at my crowdfunding blog. When I relaunch the project, I will take a slightly different approach, and reprice backer rewards to $10 for the ebook and $25 for a paperback book, eliminating several reward levels and the hardcover option. (Backers will still get something special in the paperback book, though, that won't be in the version that I would sell later.)

One learns by acknowledging when things aren't working, figuring out the causes, and trying again. Thanks for all of your support. I'll be back!