Project image
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£2,220
pledged of £30,000pledged of £30,000 goal
19
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 14 2019 3:55 PM UTC +00:00
£2,220
pledged of £30,000pledged of £30,000 goal
19
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 14 2019 3:55 PM UTC +00:00

About


Beautiful Sustainability

Slow and sustainable fashion is gaining momentum. More and more of us want to invest in pieces that are beautifully but responsibly made and will last a long time. We want to support brands that take ownership of their processes, using methods that protect the environment, rather than destroy it.

That’s where my bags come in. Practical, striking and unique, they are created with vegetable tanned leather, a material that is hardwearing, long lasting and contains no plastic. They are designed in London and created in Europe, where all the hides and lining are sourced – reducing the carbon footprint of shipping raw materials across the world.

It is possible to have a stylish, unique handbag from a sustainable brand. Mine are proof that beauty and responsibility can walk hand-in-hand.

Meet the designer 

@gjleatherbags 

Have you ever encountered something, and from that very first moment, known that that is what you need to do?

My mom taught me to sew and it was always something I loved to do. Fast forward many years to Art School where I spotted the industrial sewing machines. I was inspired to come up with a project that would give me an excuse to use them. In the end, it was after Art School that I enrolled in leather working and bag making modules. 

Right from the start I decided that leather would be my medium and bags would be my career. But I wanted them to be responsibly created, eco-friendly AND beautiful and unique. 

Handmade Every bag is cut and assembled by hand. A small team of experienced craftsmen make sure each bag is perfect. 

Made in Europe Sourced and made in Europe; the bags do not have far to travel from factory to stores. 


I noticed that only a small number of brands were creating bags like this, so I decided this would be my niche. 

I wanted to find a way to work with leather that was sustainable. So after much research, I discovered a tannery in Italy that creates vegetable tanned leather, and that’s where my brand began two years ago.

I’m a big fan of geometrical shapes, clean lines and classic designs. I wanted my bags to look sharp and slick – shapes that would stand out in a crowd and draw the eye. But I needed them to be practical too. Leather is durable and if looked after, long-lasting. In many ways it’s the perfect material.

About the vegetable tanned leather

Vegetable tanning leather is a centuries old technique, a tradition that has been passed down through many generations. In Italy I found a tannery that produces premium quality leather, sourced from Nordic cattle. Experienced craftsmen use natural tannins, like tree bark and certain leaves, to tan the leather. It takes up to two months for it to be ready – the definition of ‘slow fashion’. Unlike the more common chrome-tanned leather, no chemicals are used. This means there is nothing leaching into the environment or rubbing off onto our skin. The process creates leather that is substantially better for the world, and for us. 

On top of that, vegetable tanned leather ages beautifully. With good care – it will last a lifetime, only becoming more full of character as the years pass. I only work with incredibly high-quality leather for this reason. Each hide is different, with unique markings and textures. The natural tannins allow the leather to retain its personal look – meaning every bag will be completely unique. Not one will be exactly the same in touch or colour. These bags are truly limited edition, one of a kind. There will be no two bags the same, anywhere in the world.

Finally, containing no plastic, the bags are biodegradable. When the time comes.

Vegetable tanned The process of leather tanning using natural tannins derived from plants and trees takes a few days. 

Tannery Our tannery is part of the Genuine Italian Vegetable-Tanned Leather Consortium and carries the quality trademark: Pelle Conciata al Vegetale in Toscana. 


About the bags

Each bag has a minimalist, geometric look, with strong lines and classic shapes. The gunmetal hardware is beautiful but serves a purpose. There is no unnecessary fluff here. The zippered bags are lined with soft grey felt lining, and have phone and card pockets to keep the essentials safe. Each bag is completely unique and hand-crafted. Designed for those of us who are looking for striking, yet practical bags that are responsibly created. The GJ bags will be launching on gerriejanssen.com and ethical fashion platform Wolf and Badger once the campaign has concluded.

The environmental impact

The leather is sourced from Nordic cattle. This means it doesn’t have far to travel to the tannery in Italy and keeps the environmental impact of shipping the raw materials low. It also means that the finished product only travels a relatively short distance to my studio or - in other cases - the clients' doorstep.  And finally, when your bag lands on your doorstep, it will have arrived in beautiful, wrapped fully recyclable packaging. 

About You - the Investor

I look forward to continue working with the team of craftsmen. The prototypes you see are simply waiting to be multiplied. With your investment I can take the bags into production; we will create more bags, new ranges and I will continue researching the best ways to improve our products' sustainability. Always making sure all bags are made responsibly, ethically, with the greatest care for the environment and preserving the world we live in. 

My handbags are proof that sustainability and beauty can work together. Supporting me not only helps protect our beautiful world for the future, but it also enables small creative businesses to thrive.


Rewards

This is the exciting part. Your pledge will help the GJ label to move forward, and in return you will get one of the four bags or a small personal accessory. Delivered in a beautifully designed and recyclable or reusable box, each bag is currently available in three colours: nero, elephanto and rosa. Additional colours - lemone, cobalto and fieno - will be added to this range upon a successful campaign.  At the end of the campaign you will be able to pick your colour. Please, be aware that vegetable tanning is a beautiful and slow process and can take up to four weeks and the bags are hand made by a team of dedicated  craftsmen. It will roughly take twelve weeks from the end of the campaign to the bag arriving on your doorstep. 

The Mena belt bag

  • one compartment
  • small zipper pocket
  • adjustable belt
  • measurements: 20 x 15.5 x 5.5 cm

 Front

 Back

 Side


The Fem crossbody

  • one compartment
  • small zipper pocket
  • card-sized slip pocket
  • top zip for safety
  • blind magnet to close flap
  • adjustable strap
  • measurements: 18 x 26 x 6 cm 

 Front

 Back


The Ada backpack

  • one compartment
  • one zipper pocket
  • blind zipper on the back for easy access 
  • adjustable straps
  • top-zip for safety
  • measurements: 27 x 35 x 8 cm

 Front

 Detail on back


The Aileen briefcase

  • three compartments
  • one zippered central compartment
  • one zipper pocket
  • top-zip for safety
  • measurements: 30 x 35 x 9 cm 

 Front

 Top - inside


The Jacki card holder

Receive this card holder that is currently in development. 


The Daisy make-up bag

The Colours

At the moment my bags come in triking nero, romantic rosa and unique elephante colours.   Cobalto, agave, limone and fieno will be added to this range upon a successful campaign.

Risks and challenges

Although I am prepared in every aspect, unexpected events may come up that are not in my control. I assure you, that I will take the necessary measures to directly communicate with you if any issue on shipping or production arises.

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Support

  1. Select this reward

    Pledge £1 or more About $1.25

    Life behind the scenes

    Get regular updates on the manufacturing process. I am happy to share pictures and videos of life behind the scenes.

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  2. Select this reward

    Pledge £25 or more About $31

    Jacki card holder

    Something that garners that much wear and tear needs to be made to last. And this one is.

    The Jacky cardholder is currently in development, but you can order it all the same. Stay tuned for updates and first pictures of the prototype. Under Story you will find the design.

    Jacki is lined and beautifully stitched and offers a place for your valuable cards and notes.

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    Pledge £40 or more About $50

    Daisy Make up bag

    Need somewhere for all your clean beauty products to live? This beautiful makeup bag is the answer.

    Measurements: 8 x 8 x 18cm

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  4. Select this reward

    Pledge £55 or more About $69

    Personalised Jacki card holder

    Something that garners that much wear and tear needs to be made to last. And this one is.

    The Jacky cardholder is currently in development, but you can order it all the same. Stay tuned for updates and first pictures of the prototype. Under Story you will find the design.

    Jacki is lined and beautifully stitched and offers a place for your valuable cards and notes.

    Make your card holder truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

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    Ships to Anywhere in the world
    Limited 3 backers
    £
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  5. Select this reward

    Pledge £75 or more About $94

    Personalised Daisy make-up bag

    Need somewhere for all your clean beauty products to live? This beautiful makeup bag is the answer.

    Make your bag truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

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    Limited 2 backers
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  6. Select this reward

    Pledge £100 or more About $125

    Leather craft workshop in London studio

    Learn to hand stitch the cardholder, learn the basics of leather craft in our London studio. A 4-hour workshop and a lovely, personal and unique item to take home. The workshop is for 2 people, so bring a friend!

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  7. Select this reward

    Pledge £249 or more About $312

    Mena Belt Bag

    The newest edition to our family! The striking Mena belt bag – perfect for festivals, travelling and everyday life.

    - one compartment
    - small zipper pocket
    - adjustable belt

    measurements: 20 x 15.5 x 5.5 cm

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    Ships to Anywhere in the world
    0 backers
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  8. Select this reward

    Pledge £299 or more About $374

    Fem cross body

    The gorgeous Fem cross body bag is the perfect partner for the weekend.

    - one compartment
    - small zipper pocket
    - card-sized slip pocket
    - top zip for safety
    - blind magnet to close the flap
    - adjustable strap

    measurements: 18 x 26 x 6 cm

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    1 backer
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  9. Select this reward

    Pledge £380 or more About $476

    Personalised Mena belt bag

    The newest edition to our family! The striking Mena belt bag – perfect for festivals, travelling and everyday life.

    Make your bag truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

    - one compartment
    - small zipper pocket
    - adjustable belt

    measurements: 20 x 15.5 x 5.5 cm

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    Ships to Anywhere in the world
    Limited 0 backers
    £
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  10. Select this reward

    Pledge £389 or more About $487

    Ada Backpack

    Sometimes you just need a little bit more space and two hands free. Well, look no further than this elegant, retro-inspired piece.

    - one compartment
    - one zipper pocket
    - blind zipper on the back for easy access
    - adjustable straps
    - top zip for safety

    measurements: 27 x 35 x 8 cm

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    2 backers
    £
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  11. Select this reward

    Pledge £409 or more About $512

    Aileen Briefcase

    This geometric Aileen briefcase. It’s the ‘it’ bag for power ladies and gents who care about sustainability (and style).

    - three compartments
    - one zippered central compartment
    - one zipper pocket
    - top zip for safety

    measurements: 30 x 35 x 9 cm

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    1 backer
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  12. Select this reward

    Pledge £500 or more About $626

    Personalised Cross Body

    The gorgeous Fem cross body bag is the perfect partner for the weekend.

    - one compartment
    - small zipper pocket
    - card-sized slip pocket
    - top zip for safety
    - blind magnet to close the flap
    - adjustable strap

    measurements: 18 x 26 x 6 cm

    Make your bag truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
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  13. Select this reward

    Pledge £620 or more About $776

    Personalised Ada Backpack

    Sometimes you just need a little bit more space and two hands free. Well, look no further than this elegant, retro-inspired piece.

    Make your bag truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

    - one compartment
    - one zipper pocket
    - blind zipper on the back for easy access
    - adjustable straps
    - top zip for safety

    measurements: 27 x 35 x 8 cm

    Less
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    Ships to Anywhere in the world
    Limited 0 backers
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  14. Select this reward

    Pledge £700 or more About $876

    Personalised Aileen Briefcase

    Sometimes you just need a little bit more space and two hands free. Well, look no further than this elegant, retro-inspired piece.

    - one compartment
    - one zipper pocket
    - blind zipper on the back for easy access
    - adjustable straps
    - top zip for safety

    measurements: 27 x 35 x 8 cm

    Make your bag truly one of kind with your initials or a favourite phrase embossed or engraved into the leather.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
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  15. Select this reward

    Pledge £740 or more About $926

    The Small Series

    Get the Small Series:

    - Jacki card holder
    - Daisy make up bag
    - Fem belt bag
    - Ada backpack

    Four items with strong personalities. Get ready for some action!

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    Limited 0 backers
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  16. Select this reward

    Pledge £1,300 or more About $1,627

    Complete series

    Go for the full series and be able to dress for any life occasion.

    - 1 Mena belt bag
    - 1 Fem cross body
    - 1 Aileen briefcase
    - 1 Ada backpack

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Funding period

- (30 days)