About this project
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Girls Will Be has been featured on TODAY.com, CNN.com, The Huffington Post, Austin American-Statesman, St. Louis Post-Dispatch, Chicago Tribune, TIME Magazine for Kids, The Good Men Project, A Mighty Girl, and many other great blogs and publications.
STRETCH GOAL - $40,000
We hit our minimum goal, and we'll be making shorts! But if we can hit $40,000 by March 30th, we'll also be able to start developing the next set of Girls Will Be products right away (and underwear is at the top of our list!)! We've been blown away by your response to our brand, and know that girls need so many more options, from head to toe. Help make t-shirts and shorts just the beginning of the Girls Will Be story! [UPDATE: Although we didn't hit our stretch goal, we still plan to expand our line (it will just take a little longer!). Stay tuned!]
We started Girls Will Be for the girls in our lives. Because every season we struggle to find clothes our daughters want to wear. Grace (age 10) and Maya (age 8) want colors beyond pink or pastels, won’t wear sparkles or ruffles or bows, like things besides flowers and hearts, and need clothes that are comfortable, with plenty of room to run and jump and play. And they’re not the only ones! But finding clothes without any stereotypical “girly” touches is WAY too hard!
Girls need more options to express their individuality! We want to create an entire line of “girl clothes without the girly” to help empower girls like our daughters to be themselves. No girl should ever feel like she needs to conform to the very narrow definition of what girls are “supposed to” be, and like, and wear, that is reflected in far too many clothes (and other products) out there today. We want more for our girls! We started by redefining girls t-shirts (see them here) and parents and girls loved them.
Now we’re tackling another one of the biggest shopping challenges for young girls: SHORTS! Today’s options are pretty limited for girls who don’t like shorty shorts or a skinny fit. And if she also doesn’t want to wear pink or ruffles or bows (at least not ALL the time), good luck finding anything besides uniform-style khakis. Some girls might try boys shorts, but those are usually too big and baggy. Plus, girls really shouldn’t have to shop in the boys department!
HERE'S OUR SOLUTION:
The Girls Will Be Casual Cargo Shorts (pictured above) and Perfect Play Shorts are both designed to let girls be kids!
We need your help to bring these shorts to life! Your support will help cover the upfront costs of manufacturing our shorts, right here in the US. We have a lot of great rewards for you, even if you don’t have a girl in our size range (4-12)! As an exclusive offer for our Kickstarter backers, we are printing some of our most popular t-shirt designs in other sizes, from onesies to adults.
Help us change the world of girls clothing! Thank you!
Laura, Sharon, and David
MORE ABOUT OUR SHORTS
Our Casual Cargo Shorts are made from a lightweight poplin fabric that is perfect for summer. They are ready for action with three sets of pockets big enough to actually hold stuff, hook-and-loop fasteners on the cargo flaps (no pesky buttons), easy hook and bar closure at the waist, adjustable waistband, and bar tacks for reinforcement in all the right places. These are the cargo shorts our daughters have always wanted!
Our Perfect Play Shorts are made from a 100% cotton French Terry that’s super comfy, without being flimsy. We added contrast-color top-stitching, side vents, pockets, and a drawstring that actually works! We’re betting these become her go-to shorts for everyday summer fun!
Colors - The sample shorts in our video and photos were made from sample fabric that had not yet been dyed into our custom colors. For our full production run, our shorts will be available in the following mix of neutrals and bright accents (sorry, but the light gray and white used for our sample shorts will not be an option). It’s no accident that these colors look pretty great with our t-shirts!
Sizes - Our shorts will be available in sizes 4-12 (please note that the size chart below shows the actual garment measurements). We think you’ll especially love our generous inseams (5-8" depending on the size), which are MUCH longer than what you find on most girls shorts. If our project is successful, you will receive an email asking you to select your size at that time. It will be VERY important for you to return that survey within one week, so we know how many of each size to make.
In return for your pledge, you can receive one of these rewards! We know it's a long list, but wanted to offer a variety of ways to combine our shorts and t-shirts, plus options for people without girls in our size range.
To make your pledge, click "Back This Project" (at the top of the page) or click on the specific reward to the right.
WHAT HAPPENS NEXT?
We are already working closely with the same US manufacturer that makes our t-shirts. We’ve invested over $8,000 in product development and the cost of pre-ordering our fabric and trim (buttons, elastic, etc.). If our project is successfully funded, we are ready to move straight into production and deliver the shorts in time for summer.
The money raised on Kickstarter will go towards covering the manufacturing costs for our first production run (the minimum is 150 pairs of shorts per color, for a total of 900 pairs).
But since Kickstarter is an all or nothing model, we don’t get any money if we don’t hit our fundraising goal.
If our Kickstarter is wildly successful and we raise a lot more than our goal, Girls Will Be will use any extra funds to accelerate work on our next set of products. Nothing would make us happier! Our goal is to have an entire line of girl clothes without the girly, and we already have so many great ideas we want to bring to life. Girls need more options across their entire wardrobe (and beyond) - think pants, underwear, pajamas, “dressy” clothes, and even things like bedding. We want t-shirts and shorts to be just the beginning of our story!
THANKS! (and one more favor)
Thank you so much for considering our project. We would love if you helped spread the word by sharing this page via email, Facebook, and/or Twitter (you can use the social media buttons right below the video at the top of this page).
Finally, don't hesitate to reach out to us if you have any questions - info@girlswillbeHQ.com
Thank you so much!
Risks and challenges
With any project, there are risks. But our team has worked hard to mitigate them. As mentioned above, we have already ordered all the fabric and will be ordering all the trim in the first week of March. Our patterns are complete. We will be able to move straight into production once our Kickstarter is successfully funded, without risk of delay in sourcing all those materials.
Plus we are working with the same manufacturer that makes our t-shirts and have already developed a detailed production schedule with them. They understand our deadlines, are committed to hitting them, and are just waiting on the green light from us to get started. Plus, they made the sample shorts you saw in the video and pictures, so we are confident in their ability to create a quality product.
All of that said, with any project like this there is always the risk of something unexpected happening. We have left a buffer that should enable us to tackle most issues and still have a timely delivery in June. We believe strongly in transparency and communication, so our backers will be the first to know about any unplanned hurdles or delays.Learn about accountability on Kickstarter
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