CA$ 26,147
pledged of CA$ 19,667pledged of CA$ 19,667 goal
152
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 20 2018 9:42 PM UTC +00:00.

Gini Health Inc.By Gini Health Inc.
First created
Gini Health Inc.By Gini Health Inc.
First created
CA$ 26,147
pledged of CA$ 19,667pledged of CA$ 19,667 goal
152
backers
9days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 20 2018 9:42 PM UTC +00:00.

About

Do you or your family have a history of diabetes, heart disease, weight management issues, depression, osteoporosis or other chronic illnesses? There is a high probability that you have inherited some of these conditions. 

So can you change your genetic destiny?

The answer is YES!

With the right nutrition and lifestyle, chronic diseases can be prevented, and we'll show you how. 

How do you know if what you've been eating is the best diet for you? Have you ever wondered why diets such as keto, mediterranean, vegan, Atkins and others, don’t work for everyone?  

Every individual is genetically and biochemically unique. It essentially means that nutrition and diet should be personalized on an individual basis. 

The typical recommended dietary allowance (RDA) is to avoid deficiency in an average person and not for optimal nutrition. We offer you a better and personalised approach based on nutrigenomics.

Food is full of information signals. They can have a beneficial, neutral or a detrimental effect on your body depending upon your unique genetic makeup.

What Gini Does:

  • Breaks down your complex health-nutrition-gene relationships 
  • Functions as a guide for your micro or macronutrient needs 
  • Helps you identify the best food sources optimal for your specific genetic profile. 
  • Coaches you and your family to meet your unique health goals

All health reports are classified based on hard data from ongoing research and the service is designed with a privacy-first mindset.

Gini Stories 

Discover how your health risks are connected to genes and nutrition.

A very fresh and innovative approach to look at genes, nutrition and health together in one place. Learn about risks, associated genes and nutrigenetic factors.

Gini Health 

A snapshot of your DNA based nutritional needs.

An accurate guide for all of your micro or macronutrient needs - backed by peer-reviewed research.

Gini Lens

Your own personalized food nutrition label.

A revolutionary feature, Gini lens shows you the best and the worst foods that you can consume tailored for your DNA. This includes smart lists that builds custom lists of food that is best for your genetic profile. 

Gini Coach

A food + habit coach tailored for you.

Be it loosing weight or training for a marathon, we’ll manage the planning for you while keeping it fun and interesting. Stay on top of your health goals easily.

The science of nutrigenetics and nutrigenomics is evolving at a fast pace. With cheaper testing and better accessibility to test results in a short period of time, more researchers are turning to DNA and genetic data.

Researchers are beginning to identify common Single nucleotide polymorphisms (SNPs) that affect vitamin metabolism. These advancements allow us to optimize the requirements for specific vitamins and nutrients for different individuals, which in turn plays an important role in food selection. As research is still evolving, we will provide you an account on current studies and research to tell you how accurate science is for a given recommendation. The relationship between genotype and nutrients can be classified one of four ways:  

  • Convincing  
  • Probable  
  • Possible  
  • Insufficient Data  

These classifications will be shown in future Gini releases to advise users on the stage of research each recommendation and story is currently at. Gini health aims to keep users informed about the latest research relevant to the individual. Keeping up with the latest DNA based research is the best way we have currently, to create and follow an individually optimized diet. The information we are able to access and use for this purpose will continue to get better as more research is completed. It's a good time to be part of this ongoing growth in research and we’re excited to start making the science better.  

Epigenetics at its core is how changes in our gene activity can occur without changing the actual DNA.

It is simply a complex interaction that plays out on daily basis between the genes you are born with, the actions you take and your environment. These are heritable changes that do not impact gene sequence. If genetics is the hardware, then the software layer is epigenetics, controlling the expression of genes.  

You hold the power of a programmer and can influence epigenetics in many ways. Each decision you make essentially changes the expression of your genes, and some of these changes are long term. In a way, you are the master of your genetic destiny. By influencing epigenetic factors, and thus gene expressions, you can change your disease risk. This allows you to enhance and realize your maximum health potential, in turn helping you to live a long and healthy life. Just by realizing your own peak epigenetic performance, you are playing a part in strengthening human evolution.

At the current pace, over 1B people will have their genetic data in the next 4 years.

  • No Data Sharing or Data Selling policy : We don’t share or sell to any third party including insurance companies and employers. 
  • Privacy By Design: This is the widely used privacy framework used by GDPR and many other data privacy regulations. This framework is designed by Dr. Ann Cavoukian, our privacy advisor and mentor. We take the proactive approach to privacy rather than reactive. https://en.wikipedia.org/wiki/Privacy_by_design 
  • De Identification: We separate your personal information like name, credit card etc from your DNA data in our systems. That makes it difficult for hackers to access and make sense of data. 
  • Encryption: We use security and encryption principles to proactively secure data at all stages of experience.

Our competition’s ancestry and health reports are for one time use. We are focused on the improving the holistic health of your whole family on an ongoing basis.

Our website: https://ginihealth.com/ 

Download Gini on the app store:

Gini on iOS app store: https://apple.co/2ywIkU0

Gini on Google play: http://bit.ly/2yeQkK4

We also have an affiliate program. Get a 5% commission on any sale. Sign up here :  https://personalized-health-nutrition.kickbooster.me/boost

Risks and challenges

Shipping Risk: There is always an element of uncertainty when it comes to shipping a product, especially when it comes to international shipping. There might be unforeseen delays due to either postal strikes or customs holding up the package.

Supply chain risk: While we can plan for small changes in demand, big changes are harder to predict. If we see a huge surge in orders, there may be temporary delays in meeting demand as we need to print more boxes, procure sample collection kits and delays in DNA sequencing.

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    Early Bird I - Already DNA Tested

    Save USD $30 (Retail: USD $59). Option for those who have already tested their DNA with AncestryDNA or 23andMe. Exclusive updates and early access to future features.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Additional Gini Stories & Health Reports (January 2019)
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    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
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    Early Bird I - Gini Coach for DNA Tested

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    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
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    Save US$ 30 (Retail: US$ 120). Option for those who have already tested their DNA with AncestryDNA or 23andMe. Includes coaching features. Exclusive updates and early access to future features.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 1 month Trial (Starts June 2019)
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    Founders Club - Gini DNA Test + Coach

    Save US$ 90 (Retail US$ 200). Get exclusive updates and early access to all future features for 2019.

    Includes:
    • Gini DNA Test Kit (January 2019)
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
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    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Gini DNA Test Kit (January 2019)
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
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    Gini DNA Test + Coach - Early Bird II

    Save US$ 40 (Retail: US$ 200). Get exclusive updates and early access to future features.

    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Gini DNA Test Kit (January 2019)
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
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    Gini Couples Special

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    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample. Costs are for Kits delivered together.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Gini DNA Test Kit (January 2019)
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
    • Gini Coach+ Goal centric coach - 1 month Trial (Starts June 2019)
    • Family account management (Delivery March 2019)
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    Family Special for 3

    Save US$ 250 (Retail: US$ 600). Stay healthy as a family. Get exclusive updates and early access to all future features for 2019.

    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample. Costs are for Kits delivered together.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Gini DNA Test Kit (January 2019)
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
    • Family account management (Delivery March 2019)
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    Save US$ 350 (Retail: US$ 800). Stay healthy as a family. Get exclusive updates and early access to all future features for 2019.

    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample. Costs are for Kits delivered together.

    Includes:
    • Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • Gini DNA Test Kit (January 2019)
    • Additional Gini Stories & Health Reports (January 2019)
    • Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • Gini Coach - 1 year Access (Starts March 2019)
    • Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
    • Family account management (Delivery March 2019)
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    Extended Family Special

    Save US$ 950 (Retail: US$2000). Meant for big families. Get exclusive updates and early access to all future features for 2019.

    In the US return shipping is included.
    For Canada, Australia and UK, the shipping cost does not include the cost of returning the sample. Costs are for Kits delivered together.

    Includes:
    • 10× Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • 10× Gini DNA Test Kit (January 2019)
    • 10× Additional Gini Stories & Health Reports (January 2019)
    • 10× Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • 10× Gini Coach - 1 year Access (Starts March 2019)
    • 10× Gini Coach+ Goal centric coach - 3 month Trial (Starts June 2019)
    • 10× Gini Coach+ Goal centric coach - 1 month Trial (Starts June 2019)
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    Distributor Deal

    Special offer if you order 50 or more kits.
    Please email us at hello@ginihealth.com to arrange the shipping and terms.

    Shipping costs are additional.

    Includes:
    • 50× Gini DNA Test Kit (January 2019)
    • 50× Additional Gini Stories & Health Reports (January 2019)
    • 50× Advanced Lens - Dynamic Smart Lists | For Shopping (Feb 2019)
    • 50× Current App (Stories + Health + Basic Lens) - FREE | Immediate
    • 50× Gini Coach - 1 year Access (Starts March 2019)
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