This project's funding goal was not reached on May 23, 2012.
About this project
Our names are Michael Yuasa & Peter Humphrey and we need your help in bringing fantastic miniature donuts and awesome coffee to the East Village in NYC.
The Giant Donut Shop:
Giant Donut will offer fantastic miniature donuts alongside quality artisan roasted coffee and espresso in the East Village of NYC.
We have worked diligently to minimize the time between when our products are made to the time they are consumed. From made to order donuts, to coffee roasted daily in small batches, Giant Donut NYC will ensure everything offered is the freshest available.
Giant Donut’s philosophy is down to earth, fun and witty; affordable miniature donuts, in an undersized space accentuated with high-end coffee, playful branding, and a huge personality.
Giant Donut's staple product is of course donuts. Although Donuts are relatively simple to make, not every donut stands on its own. This is where Giant Donut is different.
Our mini-donuts will be made on a Donut Robot Mark 2, which allows us to make donuts on-the-spot, using only high quality organic ingredients providing hot and fresh donuts to each customer. The donuts will be offered in four standard varieties: plain, powdered, cinnamon & sugar, sprinkled, along with seasonal varieties.
The Donut Robot:
We will make our fantastic donuts using a ‘Donut Robot’, which deposits, fries, and dispenses mini-donuts automatically. The Donut Robot allows the product to be made on-the-spot, in-turn allowing us to provide out-of-the-fryer freshness straight from the Donut Robot to our customer.
Plus the Donut Robot looks pretty sexy when displayed visually.
Serving excellent coffee is an equally important aspect of Giant Donut. We will serve a specialty blend of direct-trade organic coffee roasted daily in the Lower East Side in small 13 pound batches on a 1901 Gothot Roaster. Our coffee will then be prepared in a french press or on a La Marzocco espresso machine and served directly to the customer, again providing the freshest possible product to our customers.
Together, we have a combined experience of over 15 years on the hospitality and restaurant industries. Michael Yuasa is a partner in 2 restaurants and a cafe/coffee roaster in the Lower East Side. Peter Humphrey has held managerial roles in cafes in Seattle, San Francisco and New York over the last 6 years. Aside from working in the food service industry we also operate a creative agency called Antarctic Creative creating marketing campaigns and branding for like minded clients.
Giant Donut, is an opportunity to contribute some light-heartedness and imagination to the community that we love.
We believe in high quality products at a reasonable price. Quite frankly we feel donuts have become too serious and too expensive in New York City. Our donuts will be affordable, fun and everyone will love the grab and go philosophy.
As the old maxim goes with any retail establishment it is all about Location Location Location. Giant Donut will be located in a modest space in the heart of the East Village of New York City. Our brand will be sure to become a quintessential piece of the downtown community. We will be taking a lease when our Kickstarter is funded.
What will we do with the funds raised through Kickstarter?
We will be using the funds raised from our Kickstarter to purchase the Donut Mark 2 Donut Robot and the venting necessary to operate the Donut Robot in NYC. Any extra funds we receive will be used to ensure a stable steady operation as we get started.
Experience in the past building restaurants in NYC:
We know building a food establishment seems like an overwhelming project in New York City and we would say the same thing if we hadn't just finished assisting in building 2 restaurants in the Lower East Side. Having been through the permitting and construction process in NYC we have made a solid albeit barebones budget and small operational reserve to ensure we are successful out of the gate.
Our friends over at Bedlam NYC a lovely East Village establishment located on 2nd and Ave. C have agreed to let us host our opening party. All buyers of our incentives over $25 will receive an invite for you and guest to attend.
Giant Donut NYC Teeshirts!:
These beautiful screen printed teeshirts will be printed by our friends in Brooklyn and be made of 100% organic cotton. Sizes: Small, Medium & Large.
Our Greatest Kickstarter Reward, "The Giant Donut Singles Club!"
The Giant Donut Singles Club is awesome. It is a revolutionary, and somewhat out of this world thing with an eye on your wallet. And, for a small price, The Giant Donut Singles Club is ready and willing to satisfy your taste buds in ways you never dreamed possible.
The Out Of Towner:
The Out Of Towner is for everyone outside of the New York area who still wants to experience a piece of the Giant Donut brand. With two levels of sponsorship, there is a reward for everyone.
The Giant Donut Jingle:
Yes we made a Jingle. Why not, right?
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (57 days)