This unscripted docu-series endeavors to illustrate family, love, and career dilemmas currently faced by many females between the ages of 25 and 45, following strong socio-economic and cultural changes experienced in the past 50 years that stress, embarrass, and confuse career oriented, yet family hungry, women. The exercise is intended to be informative (featuring Entrepreneurship and Dating coaches), authentic (unscripted), and uplifting (humorously positioned) as it looks to educate, inspire, and possibly empower other females facing one or more similar challenge in their lives.
Illustrating the realities of trying to “have it all”, Giadha will be followed as she launches a new business, from concept to funding, and endeavors to still find love. Along the way she will partake in meaningful dialogue with other business women, successful entrepreneurs, and dating experts to bring attention to outstanding questions and explore possible answers.
Docu-Series, 6 – 12 Episodes
- Illustrating how to Secure Funding for New Startup
- Exploring Finding Mr. Right
- Making a choice between love and career, or at all?
- Discussing timely topics of interest to career women around life, love, and work challenges today
2. WHAT WILL VIEWERS SEE / HOW DOES IT WORK?
Career Women topics captured via dialogue and guest speakers will include:
- Work-life balance challenges, causes, and techniques
- Generational differences and socio-economic drivers impacting career women today
- Glass ceiling, women leaders, and men-dominated industries
- Women networks, Female Angel Investors, and the monetary gender gap
- Dressing for Success (feminine vs. sexy, mannerisms, body image, hair, makeup, etc.)
- Soft Touch vs. Strong Hand and Sexual Manipulation
- Leaning vs. Leading (per Sheryl Sandberg)
- Fear of failure, security, and self-worth
- Advantages and Disadvantages of being a woman in (still) a men’s world
Entrepreneruship topics tackled by subject-matter experts will include:
- Startup concept validation
- Business proposition development and positioning
- Branding & Marketing at the inception stage
- Team building
- Monetization, Valuation, and Revenue Models
- Negotiation, Pitching and Fund Raising
Dating and relationship coaching topics covered will include:
- Choosing ‘Mr. Right’ for you
- Learning the Art of Flirting
- Moving a relationship from "dating" to "exclusive"
- Keeping a relationship drama-free
- Dating online – strategies and pitfalls
- Mastering the right dating look
- Avoiding common first date mistakes
- Understanding the men's perspective on attraction, dating and love
3. WHY DOES THIS PROJECT MATTER?
• Because we need to genuinely illustrate and talk about the current Generational Gender Identity Crisis women between the ages of 25 and 45 are facing, and struggling with, when it comes to love and career. It is no longer clear what our gender roles are, nor can we rely on our parent's nor grand-parent's generations to provide any relevant guidance. This is causing stress, confusion, and embarrassment as women endeavor to identify what they want, what they should want, and what they can ultimately really have. Today 1 in 2 marriages ends in divorce, do we really get to chose between love and career anymore?
• Because women DO launch businesses DIFFERENTLY – YES, women and men ARE different and we need to be empowered by, and capitalize on, these differences within business.
• Because while the circumstances of trying to have both career and love may be comical and entertaining, the topic is serious, educational, and hopefully even inspiring and empowering given that more and more women want to know how we can tackle it all.
As reported by American Express OPEN in their State of Women-Owned Businesses Report, 1997 – 2011, there are over 8.1 million women-owned business in the US, 29% of all enterprises, and between 1997 and 2011 the number of women-owned firms increased by 50%, a rate one and half times the national average.
This month Forbes published an article byYEC, The Truth About Entrepreneurship And Dating,and tells female entrepreneurs “Your ability to date will be hindered, greatly”.In just a few daysPower Shift 2014, the Oxford Forum for Women in the World Economy, will be featuring as its main theme Women and Finance to address the major impact women in business is having on our global economy. “The socio-economic impact of these realities is why we need to spark further dialogue and explore better and more meaningful ways to educate, inspire, and empower business women.” notes Giadha when speaking of what she refers to as a “Generational Gender Role Identity Crisis” in both business and relationship dynamics.
4. WHO IS CURRENTLY BACKING THIS PROJECT?
Priceline.com Co-Founder Jeff Hoffman (www.priceline.com), The International Women’s Leadership Association Executive Director Beth Johnston (www.theiwla.com), DC Matchmaking Founder Michelle Jacoby (www.dcmatchmaking.com), and VentureCamp Co-Founder Giadha DeCarcer (www.venturecamp.com), have joined forces in this unique and progressive project looking to unveil the realities of female entrepreneurs’ personal and professional journey as they strive to succeed in both love and career.
Michelle Jacoby, Matchmaker & Dating Coach
Founder of DC Matchmaking, Michelle is successful matchmaker, dating coach and serial entrepreneur who has gained national recognition and was awarded finalist for Best Matchmaker in the US at the 2011 iDate Awards. She has since been a regularly featured speaker at the National Matchmaking Conference, the National iDate Conference, and this year, the Great Love Debate. She is the cofounder of The Matchmakers Alliance, a non-profit organization that brings together top matchmakers and dating coaches worldwide and runs quarterly Smart Dating Boot Camps for single women. Michelle has appeared in The Washington Post, The Northwest and Georgetown Currents, The Washington Examiner, Bethesda Magazine, WUSA Channel 9, News Channel 8 - Let's Talk Live, and NBC Washington, Huffington Post, ABC, and FOX. Her articles have been featured in Washington Life Magazine, Fairfax Woman Magazine, Southern Woman Magazine, YourTango.com and EHarmony Advice. Michelle is a native Washingtonian, lives in Bethesda, MD with her husband and four children.
Jeff Hoffman, Executive Producer
Successful entrepreneur and producer. Some of Jeff’s business endeavors include Priceline.com. uBid.com, and ColorJar. Jeff has produced both Hollywood movies and musical events, including Cabin Fever and tours with such artists as Elton John, Britney Spears and NSYNC.
Beth Johnston Perchuk, Executive Producer
Serial entrepreneur and seasoned New York executive, currently the Co-Founder and Executive Director of The International Women’s Leadership Association (TheIWLA).Beth is an avid supporter of female entrepreneurs, and has succeeded in having it all, now as she puts it “I am dedicated to the mission of empowering every woman to reach her greatest potential for personal and professional development and to do whatever I can to help her along the way.”
Nelidia Guanawan, Executive Producer
Young and ambitious DC entrepreneur, founder of Eloquence Salon, Nelidia grew up in Asia until coming to the US as a young adult. She recently received her MBA and has already defied expectations, as her new business is one of the most successful salons in Rockville, MD. Nelidia has just started her journey, “I wish to branch out my business and along the way help others, especially other female entrepreneurs.”
Noreen Butler, Public Relations Director
Momtrepreneur, fitness guru, and innovator, Noreen is the Founder of CarpoolFitness and Co-Founder of The Clinical Recruiting Group. She has experienced firsthand the challenges faced by momtrepreneurs, and is committed to share true stories about real women to inspire, educate, and empower female entrepreneurs nationwide.
Zachary Shields, Videographer
Intrepid independent filmmaker, Zach is the Founder of Nischan Pictures Inc. and winner of the Webby Award in 2006 for an innovative web documentary covering the untold stories of the devastating 2004 tsunami in Southeast Asia. Most recently his short documentary Awful Grace was an official selection at the Indianapolis International Film Festival
5. WHO ARE THE FEMALE ENTREPRENEURS WITH WHOM GIADHA WILL EXPLORE CHALLENGES, SUCCESSES, AND LESSONS LEARNED?
These are the D.C. Female Entrepreneurs you can expect to see in the docu-series while together they address and discuss facing similar challenges from very diverse perspectives and circumstances.
These are the ladies without whom this project would never have become a reality.
6. WHERE WILL YOU SEE IT?
We are looking to license the docu-series to a major TV network, cable news channel or web channel such as CNN, Netflix, Hulu, etc. for worldwide distribution through TV or online.
7. WHERE WILL YOUR PLEDGE GO?
8. WHAT WILL YOU GET?
Our target figure is $30,000 and we have just under a WEEK!
As per Kickstarter rules, if we do not reach our $30,000 target, we get nothing, but that is not an option!
The Love & Career dilemma experienced by career women and female entrepreneurs, especially those who feel impacted by today's Generational Gender Identity Crisis, is important and deserves to be explored and exposed.
If you are not able to donate, please spread the word and send this link to anyone you can think of who would like to contribute to a project like ours!
You can also follow us on Twitter and add your thoughts in the Feedback Section of the Kickstarter page!
*Video teaser created by Zachary Shields
Risks and challenges
Based on the team's experience producing Docu-series, there are 3 main risk areas to think about beyond failure to raise the necessary capital:
1. Editing Delays
Challenge - Because not all editing can happen simultaneously with filming, there can be a delay between final footage capture and final episode cut. Editing is also the most expensive part of the production process, and if delays occur, it can lead to additional funding having to be raised.
Solution - While our team is experienced in both videography and editing, and can take on the editing task if necessary, we have two separate teams of editors provided to us via our Executive Producers and partners.
We also plan to complete at least one full episode within the first few weeks of filming, thus ensuring we have polished and cut content to showcase and attract additional funding if it became necessary.
2. Poor Content
Challenge - In any type of unscripted filming endeavor, the quality of the content is relatively unpredictable.
Solution - The beauty of this project however is that it intends to document a genuine journey without any expectations on how it may end. Any and all ending will be true and will tell a unique and interesting story. If the business being launched does not gain traction or funding, then the reasons why that occurred are as valuable and interesting as the reasons why it may succeed. The same is true of finding Mr. Right.
The Docu-series will explore true aspects of a female entrepreneur's life that are in themselves unique and interesting, and lessons learned can be drawn from any and all outcomes occurring during the set period.
3. Camera Aversion
Challenge - Given that the main goal of the project and exercise is to capture a genuine and transparent look at a female entrepreneur love and career journey, having third parties become camera shy may taint the process.
Solution - We have decided to eliminate the so-called "Fourth Wall" during our filming and thus make all parties more comfortable with our team of videographers and remove some of the more artificial barriers. Our crew will in fact be as much part of the story as any of the individuals on the other side of the lens, as they discuss and and become part of the journey.
There are of course endless scenarios of unforeseeable events that could jeopardize the project, from natural disasters to sickness. To the extent possible, we commit continuing to document those moments as being part of life and the fact that the unexpected can still be interesting and engaging if addressed within the proper context.Learn about accountability on Kickstarter
- (19 days)