Project image
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$14,275
pledged of $30,000pledged of $30,000 goal
153
backers
14days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 4 2019 7:59 AM UTC +00:00.

Traü: Men's Athletic Underwear

Incredibly Comfortable, Workout Tough, Locally Made Underwear That's Good for the Planet Too!

Traü: Men's Athletic Underwear

Incredibly Comfortable, Workout Tough, Locally Made Underwear That's Good for the Planet Too!

$14,275
pledged of $30,000pledged of $30,000 goal
153
backers
14days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 4 2019 7:59 AM UTC +00:00.

About

Time to get rid of your nylon / polyester workout underwear and take your game to the next level!  At Traü we make the most comfortable, most functional workout underwear on the planet from eco-friendly, earth conscious materials like soy and bamboo because they're oh so comfortable, better for the planet and perfect for your workout.

All of these unique features come together to make the best workout underwear on the planet.  This is what makes Traü so unique:

Most companies mass-produce their underwear overseas at a huge cost to the planet. Not Traü, we individually handcraft each pair for you right here in the SF Bay Area.

We were tired of those cheap polyester blends that don't work for your workout and are bad for the environment.  Traü uses high-end, environmentally friendly bamboo that's good for the earth, oh, so comfy and incredible for your workout.

Bamboo isn't just for Pandas, its ideal for your workouts as well. You need a fabric that can maintain its shape and structure wash after wash. The bamboo fabric we use for Traü is the perfect fit.

Bamboo is also sweat wicking, absorbent and odorless so no need to worry about wet, smelly underwear.  Traü has you covered. Bamboo helps keep you dry, fresh, and comfortable.

Like a fresh summer breeze on your face or your head landing on the most comfortable pillow, that's the feeling you'll get when you put on your first pair of Traü, honestly, you won't want to take them off...but, you kinda should...sometimes!

Stretching is mandatory for every workout, it should be for your underwear too! Our unique bamboo/spandex combination gives just the right amount of stretch in all directions, so your Traü can move along with you. 

Easy care keeps you going through all of your workouts. Just throw them in with your color washing and you're all set, ready for your next workout.

Bamboo takes longer to adjust its temperature than cotton by absorbing or dissipating heat so it naturally regulates your body's temperature - cooling when you need to release the heat and warming when you need to heat up.

Like that quiet helpful friend that you don't even know is around, Traü is light on the body, easy on the mind and will pack down nicely for the gym bag or your next road trip.

Some people are good huggers, some people aren't, let's just say Traü is the best hugger! Made from brushed-back elastic, our waistband will hug you oh so softly and take care of that pesky sweat for those tough workouts as well.

You want something that's functional, flexible and can move along with you, Traü has you covered for all of your workouts: 

We've heard your feedback and we're excited to offer six stunning new colors for our Kickstarter backers!



The idea for Traü was born all the way back in 1987 when I played college football. We had an undergarment called U-Trow - they were insanely comfortable, functional and everyone crawled over each other for extra pairs.

Since school I could never find anything as good...so I decided to make them myself, and make them even better with modern, eco-friendly materials like bamboo and soy.

Mission:

We not only want to build the best workout underwear, we want to build a community that motivates, inspires and supports one another. We believe that when you're active and moving, you are moving toward your best self and feeling truly ALIVE! We call our community The Traü Tribe, because community and tribe is a huge part of staying connected to what's important. You're only as good as the company you keep and we strive to be a company that keeps everyone connected and reaching for a higher level, a better self and an inspired life. That's what we're building with the Traü Tribe.

Risks and challenges

There's always risks with quality with clothing production at scale. Production challenges as well and working with suppliers on MOQs (Minimum Order Quantities) can be a challenge to maintaining costs while not sacrificing quality.

Producing on time is likewise a risk. With factories starting to get very busy around holiday time, production timelines can start to get crunched and crowded as we near holiday production windows. We're working with our current factory to secure a production window to guarantee delivery, but large order quantities may run us into other production windows.

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $22 or more About $22

    Traü Trucker Hat

    Like the hats in the video? Don't want to buy men's underwear but want to part of the Traü Tribe? Get a Limited Edition Kickstarter Traü Trucker hat. We'll have 3-4 different variations to choose from and will send updates when they're ready!

    Includes:
    • Traü Trucker Hat
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    Ships to Anywhere in the world
    Limited (70 left of 75) 5 backers
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  3. Select this reward

    Pledge $32 or more About $32

    Single Pair of Traü

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR
    Save 20%! (Est. $40 MSRP)

    ↳ Receive 1 Pair of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (21 left of 25) 4 backers
    $

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  4. Select this reward

    Pledge $55 or more About $55

    Traü Two-Pack

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR TWO-PACK
    Save 25%! (Est. $80 MSRP)

    ↳ Receive 2 Pairs of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (15 left of 65) 50 backers
    $

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  5. Select this reward

    Pledge $85 or more About $85

    Traü Three-Pack

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR THREE-PACK
    Save 25%! (Est. $120 MSRP)

    ↳ Receive 3 Pairs of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (20 left of 25) 5 backers
    $

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  6. Select this reward

    Pledge $140 or more About $140

    Traü Five-Pack

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR FIVE-PACK
    Save 25%! (Est. $200 MSRP) + FREE Traü Trucker Hat

    ↳ Receive 5 Pairs of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    ↳ Traü Trucker Hat included in this package

    Includes:
    • Traü Trucker Hat
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (21 left of 25) 4 backers
    $

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  8. Reward no longer available

    Pledge $28 or more About $28

    Super Early-Bird Special

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR
    Save 30%! (Est. $40 MSRP)

    ↳ Receive 1 Pair of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $

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  9. Reward no longer available

    Pledge $30 or more About $30

    Early-Bird Special

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR
    Save 25%! (Est. $40 MSRP)

    ↳ Receive 1 Pair of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge $80 or more About $80

    Traü Three-Pack

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR THREE-PACK
    Save 25%! (Est. $120 MSRP)

    ↳ Receive 3 Pairs of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    Includes:
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 21 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge $130 or more About $130

    Traü Five-Pack

    KICKSTARTER SPECIAL | TRAÜ ATHLETIC UNDERWEAR FIVE-PACK
    Save 25%! (Est. $200 MSRP) + FREE Traü Trucker Hat

    ↳ Receive 5 Pairs of Eco-Friendly Traü Athletic Underwear

    ↳ Choose your color and size at the end of the campaign

    ↳ Traü Trucker Hat included in this package

    Includes:
    • Traü Trucker Hat
    • Single Pair of Traü
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 31 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.