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KUMA clutch is the most intelligent way to express yourself. Every KUMA is handcrafted to tell a story. Your story. Read more

Miami, FL Fashion
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30
backers
$3,299
pledged of $10,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on February 9, 2014.

KUMA clutch is the most intelligent way to express yourself. Every KUMA is handcrafted to tell a story. Your story.

Miami, FL Fashion
Share this project
Mari Ojasaar
Project by

Mari Ojasaar

First created  |  0 backed

See full bio Contact me

About this project

The KUMA clutch is:

Premium leather clutch, a true statement of originality - Even the trendiest urbanites with an eye for fashion will be mesmerised by the unique nuances of KUMA clutch.

Handcrafted to last a lifetime - As you move through life, KUMA will make the transition with you. Just as old books, vintage KUMA can be passed on to generations.

Customised to tell a story, your story - Each KUMA clutch can be personalised with custom engraved quotation. Express with confidence, letters don’t blush! 

The most original Valentines Day gift ever - From boyfriend to girlfriend, husband to wife, friend to friend. A classy gift to loved ones or yourself. Guaranteed to impress.

The classiest icebreaker and conversation starter - People find it impossible not to notice as you enter the room. The KUMA clutch ignites imagination and stirs curiosity.

THE 'KUMA' STORY

Be a voice, not an echo

My name is Mari Ojasaar and I have been independent artist for 10 years. I found my passion for creative work as a child while watching my mother making beautiful hand-made leather accessories to make the ends meet. Having been bitten by the creative bug, I started experimenting with just about anything that could improve by my artsy touch. My life is my art as much as art is my life. I choose to be a voice, not an echo.

Today’s fashion world is mainly about volume and a not so much about celebrating uniqueness. As an artist I am always striving to make the ordinary look extraordinary. So I set out to a quest to prove that modern desire for practicality can also be found in traditional handicrafts. But it had to be something that would stand the test of time. This is how the original KUMA clutch concept was born.

HOW ARE KUMA CLUTCHES MADE?

KUMA clutches come in two beautiful design variations:

The KUMA Classic – a timeless leather clutch, perfect companion for everyday wear.

The KUMA Folio - a premium leather clutch with exchangeable covers to best match your mood and occasion.

All KUMA clutches are hand-made from carefully selected premium leather, making the cleaning and maintenance easy and safe. The leathers we use enable us to apply esoteric colors that truly impress.

kuma standard colors
kuma standard colors

KUMA clutch covers can be customized with engraved quotations. We have pre-selected a handful of famous quotes to choose from. 

For those who strive to stand out even more, we have made special rewards that let you pick your own favorite caption and style.

Pick your favorite pre-selected laser engraving or customize with your own quote
Pick your favorite pre-selected laser engraving or customize with your own quote

As with any hand-made product, there could always be slight variations in the finish of each KUMA clutch. Please accept them as the mark of the craftsperson and the true evidence of its authenticity.

REWARDS FOR THE BACKERS

THE BUTTERFLY EFFECT. Even the small support can help our project big time. As a thank you for your contribution, you will get a quirky hand-made bow-tie Butterfly accessory. Each bowtie-brooch is made from leather and has a unique butterfly illustration

CLASSIC FOR THE CLASSY. You get one KUMA Classic. Choose between three pre-picked famous quotations for your KUMA Classic cover.

Color availabilities: nude, grey, black, chocolate

Quotation options*: 

(1) "There is no friend as loyal as a book", Ernest Hemingway

(2) "In order to be irreplaceable, one must always be different", Coco Chanel

(3) "Be a voice, not an echo"

*If you chose Pledge #3 "PERSONALIZED CLASSY", then you get to choose your own custom quote after the Kickstarter campaign.

THE VALENTINE'S SPECIAL. Limited edition of KUMA Classic clutches + a quirky hand-made bow-tie Butterfly accessory, guaranteed to ship BEFORE Valentines Day. The following special Valentines Day quote by Winnie the Pooh will be engraved to the clutch cover: "Some people care too much... I think it's called love". 

Color availabilities: nude, grey, black, chocolate

FOLIO EXTRAORDINAIRE. You get one KUMA Folio clutch. Choose between three pre-picked famous quotations for your KUMA Folio cover.

Color availabilities: nude, grey, black, chocolate

Quotation options*: 

(1) "There is no friend as loyal as a book", Ernest Hemingway

(2) "In order to be irreplaceable, one must always be different", Coco Chanel

(3) "Be a voice, not an echo"

*If you chose Pledge #5 "PERSONALIZED FOLIO", then you get to choose your own custom quote after the Kickstarter campaign. 

THE ULTIMATE STATEMENT. You get one KUMA Folio clutch + three covers, each with a different colour and quote of your choice. We will contact you for the colour and quotation details after the Kickstarter.

*Some color options will be unlocked only after the second stretch goal is met.  

FULFILMENT PLAN

Our plan during the Kickstarter campaign:

  • Pre-ordering of materials based on the demand estimates.
  • Pre-scheduling of production with leather artists.
  • Production of Valentine's Day early bird orders (at our risk!).

Our plan after the Kickstarter campaign:

WHY WE NEED YOUR HELP? 

I have fulfilled one-off orders for KUMA clutches for more than a year. Every KUMA that found its satisfied owner, created new orders. Even more so, some wanted to decorate their clutches with witty quotations, others desired to play with different colours. As the demand exceeded my sole design capabilities, I decided to establish a team of skilled leather artists to make the KUMA clutch available to many.

And here’s where we need your support. As with any other accessory project, we need the resources for placing a large order on materials. Bulk ordering capability enables us to offer you premium leathers and custom engravings on the clutch covers.

In return for your support, you can be one of the first to own your very own exclusive KUMA clutch. Be sure to choose the most suitable style from the special rewards we have made available for our backers.

STRETCH GOALS

 1.The Butterfly Bowtie Brooch

Once we reach $15,000, every KUMA clutch pledge will receive a complimentary butterfly brooch. Wear it as a bow-tie or a brooch. Each brooch is made of leather with an illustration of a butterfly. 

2. Extra colors. 

If we reach $25,000, we will afford to order also other delicious colours. We have pre-selected the following beautiful shades for your book clutch. Endless combination possibilities. 

Risks and challenges

When bringing something new to life, risks are inevitable. But we can control how we react and respond. I take timely fulfilment of rewards to our backers very seriously.

For that I have gathered a great team with versatile skills and first-hand experience in all-things handicraft. We have allocated the time and resources required to complete this project once the $10,000 goal is met.

There are some aspects that may affect the delivery schedule as the volumes get bigger and holidays approach. We may have to find additional leather artists to help us fulfil the rewards. Luckily we have the network to reach out to.

You are always welcome to ask us questions. We have put special emphasis on being as responsive as possible and providing excellent customer service to our backers.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  1. Select this reward

    Pledge $15 or more
    About $15 USD

    16 backers

    THE BUTTERFLY EFFECT. Even the small support can help our project big time. As a thank you for your contribution, you will get a quirky hand-made bow-tie Butterfly accessory.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  2. Select this reward

    Pledge $169 or more
    About $169 USD

    2 backers

    CLASSIC FOR THE CLASSY. You get one KUMA Classic clutch. You get to choose between four main colors and three pre-picked famous quotations to decorate your KUMA Classic cover. We will contact you for the color and quotation details after the Kickstarter.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  3. Select this reward

    Pledge $189 or more
    About $189 USD

    2 backers

    PERSONALIZED CLASSY. You get one KUMA Classy clutch. You get to choose between four main colors. BONUS: You get to pick a custom quote to decorate your clutch cover. We will contact you for the color and quotation details after the Kickstarter.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  4. Select this reward

    Pledge $199 or more
    About $199 USD

    1 backer

    FOLIO EXTRAORDINAIRE. You get one KUMA Folio. You get to choose between four main colors and three pre-picked famous quotations to decorate your KUMA Folio cover. We will contact you for the color and quotation details after the Kickstarter.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  5. Select this reward

    Pledge $219 or more
    About $219 USD

    3 backers

    PERSONALIZED FOLIO. You get one KUMA Folio clutch. You get to choose between four main colors. BONUS: You get to pick a custom quote to decorate your clutch cover. We will contact you for the color and quotation details after the Kickstarter.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  6. Select this reward

    Pledge $229 or more
    About $229 USD

    3 backers Limited (32 left of 35)

    VALENTINE'S DAY SPECIAL. Limited edition of KUMA Classic clutches + a quirky hand-made bow-tie Butterfly accessory, guaranteed to ship BEFORE Valentine's Day. Your clutch cover will be decorated with a special Valentine's Day quote by Winnie the Pooh: "Some people care too much... I think it's called love"

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge
  7. Select this reward

    Pledge $399 or more
    About $399 USD

    2 backers

    THE ULTIMATE STATEMENT. You get one KUMA Folio clutch + three exchangeable covers, each with a different color and quote of your choice. We will contact you for the color and quotation details after the Kickstarter.

    Less
    Estimated delivery:
    Ships to: Anywhere in the world
    Manage Your Pledge

Funding period

- (26 days)