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a place for the world’s verb icons to live Read more

pledged of $4,000 goal
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This project was successfully funded on May 9, 2014.

a place for the world’s verb icons to live

About this project

As seen on Fast Company Design.

to [introduce]

We are a group of designers, artists, and geeks known as The Artificial. We love icons. Particularly the ones that are subjective and hard to define. We take pride in being hands on. We like doing things and we think verbs are vital.

With your support we aim to create a place for verb iconography to have a home. Together we can finally champion the somewhat neglected, all-elusive verb icon.

We want to [icon] to play a part in increasing the number of beautifully designed icons available for everyone to use, for free.

to [build]

First things first, we will need to build the to [icon] site. Your hard earned cash will go towards designing the pages, writing the code, and pushing the pixels on our initial icon sets.

Our goal is to launch with 6 sets of very special verb icons. Each will include 100 or more meticulously styled icons, available for download in EPS format ready for you to use. Every one of these 600+ icons will be pixel-fitted for sharp rendering even in 32px squares. Even the sharpest vectors end up as pixels someday, and ours will be prepared for their moment.

Over time we hope to expand the number of sets and verbs available. Each icon will always live in a set with plenty of friends and family to coordinate with.

Just like us, our icons will have personality and come in a variety of styles. Some will be playful, and all perfectly detailed. While you can always modify them for your own use, our priority will be solid design for use as-is without the need for unnecessary fiddling.

to [expand]

We dream big. If we exceed our funding goal, here are some extras we have in mind:

  • Creating additional icon styles and sets
  • Expanding sets to include new verbs
  • Creating themed sets for special occasions or places
  • Experimenting with CSS-ready, responsive, and animated icon sets

Risks and challenges

We've already begun production of icon sets and understand how long it will take to make sure all of our verbs are perfect and ready for download. Releasing our icons into the wild may be emotionally difficult, but we're prepared for that.

We've also prototyped basic site functionality. Proper display is more difficult than it should be across browsers and platforms—we've already encountered WebKit bug #93772 and Chromium bug #134040 and we haven't even been introduced to Internet Explorer. We may have to impose browser requirements as necessary on features such as pixel preview.

Learn about accountability on Kickstarter


  • The verb focus was, indeed, inspired by troubles we had finding the right metaphors in everyone's favorite giant icon repository.

    But to [icon] aims to serve a different purpose. We'll be serving only large sets with coherent styles, and are interested in quality rather than quantity.

    More importantly, we're not interested in licensing. We may financially support the site with commissioned work or adjacent product sales, but all of the icons found on to [icon] will be yours to use without cost.

    Last updated:
  • While we have plenty of quality control work ahead of us, we already have a strong start on 9 sets, and each portrays a core 100 verbs plus many others. Even if we stop drawing and only focus on quality and the site, we'll launch with over 1,000 icons!

    Last updated:
  • Certainly, that's why we started this!

    Kickstarter doesn't let us add an image to an FAQ, so we've added a preview of some of the mundane verbs up above. You can also see them on Behance here:

    All of those typical toolbar verbs are in our core collection, so every set will have them covered.

    Last updated:
  • Yes! Our goal is to improve the quality of iconography, so icons will be licensed for free use.

    We plan to specify either a Free Art (Art Libre) or CC BY (Creative Commons Attribution) license. If you have an opinion on these, we'd love to discuss them.

    Last updated:


  • You selected
    Pledge $5 or more

    32 backers

    High five! Not only will receive a big thanks from us, but you'll be on the list to receive updates on our progress.

    You will the first to know when we go live and when new icon sets are available.

    Estimated delivery:
  • You selected
    Pledge $10 or more

    36 backers

    For pledging $10 or more, you'll be immortalized with your name on the patrons page, and acknowledged for being an awesome human being.

    Estimated delivery:
  • You selected
    Pledge $25 or more

    22 backers

    Oh my, you get to enjoy a set of icon stickers, which you can stick wherever you please. As the French would say, ooh la la.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    18 backers Limited (82 left of 100)

    This one's just for you, your very own custom icon. Just say the word—we will send you a set of styles to choose from, and you tell us the verb.

    Estimated delivery:
  • You selected
    Pledge $60 or more

    7 backers

    Verb up the place! You'll get a big thanks in the form of a to [icon] poster, A2 size. (That's about 16" × 23".) There will be at least six styles to choose from.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    1 backer Limited (24 left of 25)

    You pick a verb, and we'll create a short film of us acting it out. We'll dedicate it to you, and let you decide whether we should share it with the world. Only one owner per verb.

    Estimated delivery:
  • You selected
    Pledge $100 or more

    14 backers Limited (6 left of 20)

    At this level, you will receive something original to hang over the mantle, a beautifully hand-sketched and signed icon of your choosing.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    0 backers Limited (3 left of 3)

    Hello big spender. You love verbs don’t you? You get a set of 40 icons made just for you. We'll even honor you by hanging your photo in a place of pride in the The Artificial Unicorn Room.

    Estimated delivery:

Funding period

- (45 days)