Gentlemen of York - GO|YORK
Gentlemen of York - GO|YORK
Custom tailored fit European menswear. High quality suits, dress shirts, jeans, & henleys. Each suit also helps saves a child from HIV
Custom tailored fit European menswear. High quality suits, dress shirts, jeans, & henleys. Each suit also helps saves a child from HIV Read more
About this project
WHAT IS GO|YORK?
With GO|YORK, your entire clothing experience is about to change for the better, we promise. GO|YORK is not a big brand retailer; It is not an over-packed chain of outlet stores, nor is it a labyrinth of cashier lines and change-room catastrophes. GO|YORK is designed to custom fit to your body. We strive to make you look good, do good, feel good.
Giving Back to a Global Cause - The Keep a Child Alive Organization is near and dear to the founders of GO|YORK. GO|YORK has officially partnered with Keep a Child Alive and hopes to increase awareness of this organization. For more information www.gentlemenofyork.com
High Quality Workmanship - GO|YORK is using a variety of high quality fabrics to equip their client with the best product possible. Canadian made designs paired with the authenticity of European fabrics and fabrication. Establishing a product unlike any other in today's global market.
Corporate Social Responsibility - GO|YORK differentiates itself from other companies by using reusable packaging, low overhead, 100% organic cotton, raw selvedge denim, and fair trade labor. That is all in addition to the Keep a Child Alive organization partnership!
Efficiency - GO|YORK strives in maintaining a high level of efficiency that has new clients in awe, and loyal clients happy. Depending on the size of the order, you can receive custom sized GO|YORK products within a week.
- Trend Forwarding - With a consistently changing market, GO|YORK takes advantage of new and current styles to innovate their products. A client can depend on GO|YORK to keep them up to date with fashion styles.
Buy an item, Save a life
“Gentleman Of York” is a designer menswear operation with the focus on slim fitting tailored suits, and apparel. Julian Corredor, Daniel Byrne, and Christopher Norkett, the founders of GO|YORK, began the company with a strong friendship and an even stronger business idea. Julian Corredor, the Creative Director of the suits and apparel, comes from Bogota, Colombia. Daniel Byrne is the standing Executive Director. Daniel has a degree in Business Marketing and vast experience in retail operations. Lastly, the Director of Operations, Christopher Norkett, has graduated with degrees in Business Marketing and Business Analysis. The diverse backgrounds brought by the founders creates a strong and successful business culture. “Gentleman of York” also abbreviated “GO|YORK” has a unique business model which focuses on corporate social responsibility that differentiates GO|YORK from its competitors. GO|YORK seeks to benefit the customers, as well as the less fortunate.
The market entry campaign is “Give for Go - Buy an item, Save a life”. Julian knows all too well the seriousness of struggles faced in poverty stricken countries. The “Give for Go” campaign has partnered with Keep a Child Alive organization to donate with each suit purchased. Millions have been affected by the widespread of HIV without access to treatment. For each online order processed through the “GO|YORK” website, they will be able to provide a months supply of HIV treatment to those in need.
OFFICIAL PARTNERS WITH
With a focus on men's clothing, GO|YORK's primary selling point is "The Madison", a suit tailored for the modern man in 2015 and beyond. The suit consists of 100% wool construction, Super 120 and will be custom fitted to the modern man.
Style tips: Try The Madison 2 button for a comfortable yet professional everyday business savvy suit.
THE DRESS SHIRTS
The GO|YORK dress shirts are made with 100% Egyptian Cotton. The dress shirts offer a "Cutaway" collar. The Cutaway collar presents multiple options of wearability from different tie knots, to a casual look.
Style Tip: Pair the Cutaway collared dress shirt with a blazer for a fashion forward look.
GO|YORK offers two styles of jeans: The Raw Selvedge Denim, and the Indigo Denim. Both styles are made with 100% Supima Cotton and are offered in either a slim or skinny fit. GO|YORK jeans offer the highest quality and durability of it's class.
Style tip: Match the raw selvedge denim slim fit jeans with the 3 button henley for an upscale casual outfit.
The GO|YORK henley is manufactured in establishments across Europe, maintaining the quality of hand-crafted shirts. The henleys are made with 100% organic cotton; By using organic cotton the GO|YORK henleys not only offer comfort but they are also environmentally conscious.
Style tips: Pair a henley with The Yorkshire trousers for casual Friday's at the office.
Gentlemen of York will be working with a company with over 20 years of experience. They currently produce suits for other well known brands. With this partnership they are confident on producing high quality hand sewn suits. With their experience they will be able to ensure they can fulfill the rewards upon obtaining their goal.
For those who are unaware, a stretch goal is a funding target set by the project creator beyond the original goal. Stretch goals are crucial to the ongoing success of GO|YORK. With a niche market, a product that differentiates itself from competitors; the success of GO|YORK is inevitable, and you have an opportunity to contribute to the success.
$80,000: Once we successfully reach this goal we will have our minimum order quantities. This will enable us to produce our first full line of clothing.
$120,000: Time to pack our bags and get ready to bring this show on the road. We have already been in contact with the touring fashion shows. Reaching this goal will allow us to showcase our brand worldwide.
$250,000: This is our favorite goal. When we contacted orphanages looking for what they need most, the unanimous response was money for education. This goal will allow us to establish a scholarship fund for children in orphanages around the world.
$500,000: If we reach this point, we love you. We will take this opportunity to setup a showroom in Toronto, ON.
$1,000,000: This would be incredible. We would be able to help thousands of lives and provide you with the best suit you've ever worn. If we cross this goal, we will jump out of a helicopter in our first promotional video. The goal is to raise awareness of our brand and the cause that we are driving.
At the end of the campaign, GO|YORK will send you a survery to collect color selection and sizes.
HOW TO MEASURE YOURSELF
At the end of the campaign GO|YORK will collect your sizes through the rewards survey. Suits will then be custom tailored to your size. Grab a friend and follow this video to gather your measurements.
Risks and challenges
Once the project is funded, the GO|YORK founders will have the opportunity to fulfill more orders for clients. The founders have an established relationship with the manufacturers and ensure perfection with each order.
1. GO|YORK stands by their product. Upon each order, a personal inspection will be conducted to ensure the high quality guarantee.
2. Stay connected with GO|YORK through all facets of social media. The social media team works hard to keep you updated on orders, and promotions.
Support this project
- (30 days)