What is Japanese Tart Tonic?
An all-natural, sparkling beverage made from coconut vinegar and flavored with fresh Japanese fruits. It’s refreshing, tart, sweet & tasty!
- 100% Natural
- Made With Coconut Vinegar
- Fresh Japanese Ingredients
- No Added Sugar
- 4-7 Calories Per Serving
Last December, we launched our first Kickstarter project (Genki-Su’s original) and the response blew us away. We were featured in 'Staff Picks' and exceeded our funding goal. The incredible support and positive feedback inspired us to develop our new beverage: Japanese Tart Tonic.
Japanese Tart Tonic is the evolution and next level of Genki-Su. It contains the same ingredients as Genki-Su’s Original, but is infused with natural sparkling water and is ready to drink! It’s delicious, crisp, refreshing and super healthy for you.
How Healthy, You Ask?
In Japan, the tradition of drinking vinegar goes back thousands of years. It is more popular now than ever because it truly is a natural super drink. It is an important part of a healthy Japanese lifestyle, and a part of the culture that we’d love to bring to America.
3 Tasty Flavors
Yuzu: A Japanese citrus fruit whose flavor is tart, closely resembling a grapefruit, with overtones of a tangerine. Yuzu contains 3x the vitamin C of lemons. We don’t use concentrate or bottled juice, we get fresh Yuzu straight from the farm!
Shiso: A Japanese herb with bright flavors of strawberry, plum, citrus and mint, Shiso is an important part of Japanese diet and cuisine. This flavor is for you if you’re looking for a crisp and clean taste.
Hawaiian Ginger: A subtype of white ginger that’s juicy and flavorful. We start by infusing fresh Hawaiian ginger in coconut vinegar. After a month of steeping, we have pickled ginger chunks that are crunchy, tangy and delicious. The bite of ginger, tang of vinegar and the sweetness of honey is the perfect combination!
At Genki-Su, we believe that nature is impossible to surpass. That is why we are committed to using only 100% fresh ingredients. Genki-Su will never contain artificial flavors, extracts or preservatives of any kind. We will never sacrifice quality or taste for the sake of price. When you drink Genki-Su, you will be enjoying premium-quality flavors and ingredients, just as nature created them.
The name Genki-Su comes from two Japanese words: Genki (meaning energetic) and Su (meaning vinegar). We believe that life should be enjoyed with passion and vitality. It is in practicing this belief that we have created this amazing and unique beverage to share with you.
As a child growing up in Okinawa, Japan, co-founder Takako Shinjo drank vinegar every day. Her mother made it with fresh fruit and natural ingredients right from the garden. After moving to the US, Takako couldn’t find quality drinking vinegar, so she started making her own based on her mother’s recipe. After a few years of fine tuning and sharing her recipes with friends, Genki-Su was born.
Creating a beverage has been a lot of hard work and a long journey, but very rewarding. We have spent our life savings to get this far and we are ready. Over the last 9 months, we have been fortunate to have met a lot of people with extensive knowledge in the beverage industry, and learned a lot along the way. We’ve begun talks with brokers, distributors, nationwide retailers and are ready to launch Japanese Tart Tonic. However, there’s one final obstacle: In order to begin production, bottling companies require a minimum run of 20,000 bottles.
Kickstarter, this is where you come in! Our funding goal of $20,000 will enable us to produce the first run of Japanese Tart Tonic! This includes production costs, bottles, labels, packaging material, delivery, storage for the final product, and the costs to fulfil Kickstarter rewards.
With your help, we will be able to launch Japanese Tart Tonic and introduce it to America!
THANK YOU ($10): Set of two Limited Artist Edition Genki-Su Postcards.
EARLY BIRD ($19): A special thank you to our first 25 backers! Three bottles of Japanese Tart Tonic (one of each of our 3 debut flavors: Shiso, Yuzu & Ginger) + One mini bottle of Original Genki-Su.
Special thank you price of $2 per bottle + Actual shipping cost. Live in Portland? Pickup date and location TBA. Save $11 on shipping & pledge $8 (select no reward) if you're picking up!
FIRST ADAPTER ($27): You’ll be drinking it at the gym and everyone’s gonna be like “Japanese Tart what?!” Three bottles of Japanese Tart Tonic (One of each of our 3 debut flavors: Shiso, Yuzu & Ginger) + One mini bottle of Original Genki-Su.
At retail price: $3.99 per bottle + Actual shipping cost. Live in Portland? Pickup date and location TBA. Save $11 and pledge $16 (select no reward) if you're picking up!
FIRST ADAPTER WITH STYLE ($51): First Adapter Reward + Tshirt (Have you seen the tshirt? You know you want it!).
Live in Portland? Pickup date and location TBA. Save $11 and pledge $40 (select no reward) if you're picking up!
INTERNATIONAL INTRIGUE($59): (This is the only level that we ship international). One bottle of Japanese Tart Tonic (Randomly Selected) + Three mini bottles (2 oz/4 servings) of our Original Genki-Su Concentrate (Shiso, Yuzu & Ginger) + Tshirt. Shipped anywhere in the world!
EXCLUSIVE ($61): This level is your hookup to be the first to try Genki-Su! Six bottles of Japanese Tart Tonic (two in each flavor) + Three mini bottles of our Original Genki-Su + Two Limited Artist Edition postcards.
Below retail price: $3.83 per bottle + Actual shipping cost. Live in Portland? Pickup date and location TBA. Save $15 and pledge $46 (select no reward) if you're picking up!
EXCLUSIVE WITH STYLE ($85): You want it all and this is it! Everything we have to offer. You get everything included in Exclusive Rewrd + Tshirt.
Live in Portland? Pickup date and location TBA. Save $15 and pledge $70 (select no reward) if you're picking up!
VISIONARY ($88): You know how good this level is, so we don’t even need to tell you! Nine bottles of Japanese Tart Tonic (Three in each flavor) + Nine mini bottles of our Original Genki-Su concentrate (Three in each flavor) + Two Limited Artist Edition postcards.
$3.72 per bottle + Actual shipping cost. Live in Portland? Pickup date and location TBA. Save $21 and pledge $67 (select no reward) if you're picking up!
Visionary with Style ($112): Visionary Reward + Tshirt.
Live in Portland? Pickup date and location TBA. Save $21 and pledge $91 (select no reward) if you're picking up!
Trendsetter ($139): There’s no level above you, this is it! You get 12 bottles of Japanese Tart Tonic (four in each flavor) and 12 mini bottles of original Genki-Su concentrate (four in each flavor) + the t shirt
This is our best price! $3.63 per bottle + the actual shipping cost. Live in Portland? Pickup date and location TBA. Save $27 and pledge $112 (select no reward if you plan on picking up!
Bonus: Do you by any chance, live in Oregon? Well, we’ve got a surprise for you! We’re hosting a party in Pearl District of Portland! When you pledge any level, you and a guest are invited to join this party! Instant Gratification: we’ll have your rewards waiting at the party. Be the first to get rewards, try some sweet GS samples, and have a drink with us! Kickstarter party to be held in November (date TBA).
Extra Bonus: We're hosting a week of tasting events (Genki-Su Tasting Week) at different venues in Portland from Aug 10th – Aug 17th. You can view event page and tasting schedule here. If you live in Portland... stop by, meet us and sample some Genki-Su!
"I highly recommend supporting Genki-Su in their quest to bring delicious and nutritious coconut drinking vinegar to the world. Their product is a great way to improve overall health in the body. I enjoy adding Genki-Su to my smoothies and iced tea on a daily basis. I find that it provides my body with a natural boost of energy, especially first thing in the morning. Give Genki-Su a try! You will love it as much as I do!"
- Margaux J Rathbun, B.S, N.T.P., "International Media Nutritionist"
"Staying hydrated is vital for staying healthy & having glowing skin. Water can be boring & I am always looking for ways to make it more enjoyable. Drinking vinegar has become a daily staple for me because not only does it help me drink more water everyday but it provides amazing health benefits. Genki-Su is honestly the most delicious drinking vinegar I have ever tasted & everyone needs to know about it!"
-Megan Roosevelt, RD, LD "Healthy Grocery Girl"
As Seen On
This Kickstarter project is only the beginning of what we intend to create. It may seem like only a drink idea on the surface level, but Genki-Su isn't a one-off product or a fad. It’s a lifestyle. We want to help others discover the benefits of Genki-Su. Help us launch Japanese Tart Tonic and kickstart a new movement in healthy beverages!
We are deeply humbled and inspired by your interest in our project and hope you'll share it with your friends and family.
Video: Randall Gracia
Photos: Isaias Sanchez
Illustration (Craft & Benefits): Charlotte Hills
Risks and challenges
To address the risks and challenges of our Kickstarter project, we will:
1) Communicate with our kickstarter friends
2) Produce a final product that exceeds expectations
3) Fulfill the kickstarter rewards on time
During the project, we will answer all questions in a timely manner and will keep you updated on our status. After the project, you can count on us updating you each step of the way.
We have done a lot of planning to ensure the final product will meet our high standards:
· Working with the bottling company to ensure their production process will execute our beverage to perfection.
· Working with a food scientist to get the correct the pH level, carbonation level and pasteurization process correctly.
· Planning and coordinating delivery of fresh ingredients so they go from the farm into our product within 48 hours.
In order to ensure that we are able to fulfill the rewards on time, we have fully planned and tested each step of production and delivery.
· We have designed and tested the labels and packaging.
· The bottles and caps have been tested and selected.
· We have met with the bottling company, toured their facility and gone over each step of the operation to ensure that production will go smoothly.
· We have rented storage for the final product.
Portland, Oregon is the capital of crafted beverages, so we have been fortunate to have met a lot of people with extensive knowledge in this area. From sourcing ingredients to smaller scale bottling and distributing, this knowledge has been invaluable in minimizing the risks and challenges we face. In addition, we have experience from our previous Kickstarter campaign, so we are prepared.Learn about accountability on Kickstarter
- (30 days)