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A series of beautiful cards visualising what makes us who we are.
A series of beautiful cards visualising what makes us who we are.
A series of beautiful cards visualising what makes us who we are.
787 backers pledged £16,460 to help bring this project to life.

About this project

Values: 58 Ideas We Live By project video thumbnail
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Values: 58 Ideas We Live By

£16,460

787

Love. Creativity. Enjoyment. Curiosity. Friendship. Spirituality. Psychological research shows that we are all driven by the same things - but differ in how we prioritise them. 58 values guide every aspect of our lives, shaping who we are both personally and as a society.

This research inspired designer Genis Carreras - creator of Philographics - to produce The Values Deck: an accessible, user-friendly set of cards that make visible these invisible drivers of human behaviour.

Influenced by the work of Otto Neurath and Gerd Arntz, pioneers of information design, we have crafted: 

  • 58 beautifully-designed Value Cards, each with an identical back for use in games, exercises and other activities;
  • 6 engaging Activity Cards, featuring games to play with friends and activities to improve your working life;
  • 6 fascinating Fact Cards, offering information on the different sets of values and how they influence our lives.

These cards are both beautiful and functional - a great piece of design and a useful learning resource. As well as helping people understand what values are and why they matter, the exercises and activities provide those already familiar with values a chance to experiment further.

The rewards

Stretch goal

If we reach £20,000 we will add a pack of 10 wallpapers (for desktop and mobile) to all the rewards!

Mock-up of the mobile wallpapers
Mock-up of the mobile wallpapers

The posters

Mock-up of the A3 risograph print
Mock-up of the A3 risograph print
Mock-up of the A1 limited edition giclée print (detail)
Mock-up of the A1 limited edition giclée print (detail)

 Special edition wooden box

Mock-up of the wooden box
Mock-up of the wooden box
Wooden box in progress
Wooden box in progress

Credits

Design by Genis Carreras. Text and activities by the Public Interest Research Centre. Photography and video by Gerard Puigmal. Based on the research of Shalom Schwartz and others. Special thanks to Diana Lauska, Dan Gifford, Tom Crompton and everyone involved in the Common Cause network.

Risks and challenges

The project poses next to no risk: the cards have been designed, pre-press completed and the printers are reliable. We have done one Kickstarter project before so we know how to handle the distribution of all the rewards to all backers. The cards will be ready to be shipped in April!

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  1. Select this reward

    Pledge £5 or more About $8

    Thanks for your support! We will be sure to keep in touch with you about all the project updates!

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  2. Reward no longer available

    Pledge £10 or more About $15

    EARLY BIRD VALUES DECK — You get the Kickstarter Exclusive Values Deck before anyone else and at a reduced price! Including 70 original mini-prints, plus shipping anywhere in the world.

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    Reward no longer available 100 backers
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    Pledge £15 or more About $23

    VALUES DECK — You get the Kickstarter exclusive Values Deck, with 70 originally designed mini-prints. Includes shipping anywhere in the world.

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    511 backers
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    Pledge £30 or more About $46

    VALUES BOX & EXCLUSIVE POSTER — You get the Kickstarter exclusive Values Deck and a limited-edition risograph folded poster, created especially for this Kickstarter project. Includes shipping anywhere in the world.

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  5. Select this reward

    Pledge £40 or more About $61

    2 VALUES DECKS & EXCLUSIVE POSTER — You get 2 Values Decks and a limited-edition risograph folded poster, created especially for this Kickstarter project. Includes shipping anywhere in the world.

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  6. Select this reward

    Pledge £65 or more About $99

    5 VALUES DECKS WHOLESALE — You get 5 Values Decks. Includes shipping anywhere in the world.

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    30 backers
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  7. Select this reward

    Pledge £100 or more About $153

    LIMITED EDITION SIGNED POSTER + 5 DECKS — You get 1 Limited Edition A1 poster signed by me + 5 Values Deck. Includes shipping anywhere in the world.

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    Limited 8 backers
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  8. Select this reward

    Pledge £250 or more About $381

    BUMPER PACK — Special Edition Wooden Box + 5 Values Decks + 1 risograph poster + 1 Limited edition A1 poster numbered and signed by me. Includes shipping anywhere in the world.

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Funding period

- (30 days)