We get it, $299 while our competitors are in the thousands? It can be a little worrisome. Here at Coach Labs we have dedicated years into our sensor technology. When we say that the sensor is embedded and protected, we mean it. The price is low because by putting the sensor inside the ball, we have eliminated a lot of costs on hardware! We have the best found the best nets and mats and are dedicated to getting you the best quality product, all at cost.