The Last Unicorn Great Merchapalooza
Nearly 35 years ago, the timeless book The Last Unicorn by Peter S. Beagle was turned into an animated movie. With music by America, voices by Jeff Bridges, Mia Farrow, Christopher Lee, Angela Lansbury, Alan Arkin, and Tammy Grimes, and the immense talent of the animators and creatives who would later form Studio Ghibli, The Last Unicorn was an incredible film that gripped the minds and hearts of all who grew up with it. Though the movie was released decades ago, the music and iconic scenes and lines still echo through our minds. Sadly, there were only a small handful of things ever made for The Last Unicorn, many of them incredibly rare and hard to come by nowadays.
That's where we come in! At Geekify, our mission is to capture the feelings and essence of those experiences that shape us and that we hold dear, and to create pieces of the fictional worlds we fall in love with. We recently acquired the licensing rights to create merchandise for The Last Unicorn as a personal passion of ours, and one which we want to share with the world. We've spent months drawing up plans, creating new artwork, building and designing samples and prototypes, and dreaming up the things we wanted to create.
Last Unicorn Tarot Deck
From collectible pin sets, to plushes and lifelike figurines, to tapestries and oracle decks, to costumes, we've got an entire lineup of new items in the works over the next year. Our interactions with you and the community can help shape and create new things for all of us to enjoy. It's time for our generation to celebrate the greatness of The Last Unicorn, and for the new generations to learn what all the fuss is about.
One of the ideas we've been turning around the longest has been a Tarot deck based on The Last Unicorn - the themes, the journey, the visuals, and the story all lend itself flawlessly to the nature and structure of a Tarot deck. Each character of the story is multi-faceted, facing their own challenges and having their own motivations, weaving a beautiful tapestry perfectly suited to the reflective and foretelling nature of the Tarot decks.
The Last Unicorn Tarot Deck will be a full 78 card deck
(no pip decks here!), laced with the lore and mythology of The Last Unicorn story as it pertains to the cycle and interpretations of the Tarot.
Custom art is pricey, and designing a full deck of 78 cards takes a lot of overhead, but the end result will be a gorgeous, fully complete Tarot deck, with each card printed on high quality glossy stock, finished with gilded edges, and shipping in a lovely box / bag for portability. These decks are true works of art, perfect for collectors, for dabblers, and for professionals.
Of course, you'll need something to interpret your cards with, so also included is a card guide that provides interpretations for each of the cards of the deck, explanations of the lore, and how the art relates to the theme of your readings. This is where the symbolism of each card will get a chance to shine, and each guide will be sized to accompany the deck.
To sweeten the pot just a bit, we've also got some lower tier rewards available to meet that sweet Last Unicorn merch craving you've had. We've got enamel pins and decals, available individually, or as mixed sets. Purchasing these further supports the Tarot deck project, though we will eventually offer these for sale in our store at a later date.
Pins - vibrant soft enamel pins to affix to your lanyards, your bags, your clothing. Metal-backed butterfly clasps with full coloring, these are made to draw the eye.
- The Unicorn
- The Red Bull
- Mommy Fortuna
- The Butterfly
- Prince Lir
- The Last Unicorn logo
- Magic Do As You Will (glitter)
Decals - high quality outdoor vinyls, perfect for a car or laptop, made to last several years (but removable without damaging paint jobs), in clean line art of the characters.
- The Red Bull
- The Unicorn
- The Star
- The Butterfly
- Have A Taco text
- Magic Do As You Will text
and a few others, still to come!
Each card is drawn by one of our creative team, with each artist is tackling a different suit. This project is being spearheaded by Adrianne Arachne as creative director for the deck. A professional astrologer, astounding artist, and Last Unicorn fan for life, Adrianne's talents and passions are perfectly aligned for this project, weaving the Tarot deck with The Last Unicorn story.
Adrianne Tamar Arachne - Major Arcana
Annika Burrell - Suit of Pentacles
Holly Federman - Suit of Cups
Medusa Dollmaker - Suit of Swords
The more money we can raise, the prettier we can make this project at the time of production. Foiling adds a level of expense to the cards, but the more we raise, the more dies we can make for foiling the cards. Other stretch goals will be upgrades for the existing tiers, including an ornate box for storing your cards in, upgrading the card guide and interpretation book to an exquisite leatherbound book, and fully foiling the cards.
$20,000 - (UNLOCKED) Fully foiled backing for all of the cards
$40,000 - (UNLOCKED) Upgrade to a fancy leatherbound guide book (faux leather / vegan option available!)
$60,000 - (UNLOCKED) Ornate box for holding your cards
$75,000 - (UNLOCKED) Fully foiled fronts for each individual card
$100,000 - Signed deck card by Peter S. Beagle
At the encouragement of Peter himself, we are offering this as a $100,000 stretch goal. We will make a special 79th statement card to accompany your deck, which will be signed by Peter. The prize awaits - good luck!
Sept 19, 2017 - Campaign Starts
Oct 18, 2017 - Campaign Closes
Nov 4, 2017 - Funds Collected / Released by Kickstarter
Dec 2017 - Pins Completed
Late Dec 2017 - Pins and non-deck tiers mailed out
(Artwork in development)Feb 2018 - Artwork Finalized
Late Feb 2018 - Production of decks
Mar 2018 - Production complete
Late Mar 2018 - All decks mailed out
Peter S. Beagle
(John from Geekify here!)
In 2013, I had the honor of meeting Peter S. Beagle as part of the movie tour, and he was kind enough to answer every one of my questions, despite a long line of fans behind me, and take the time to make it a very personal visit. He was easily one of the humblest and kindest people I've ever met, and I was very fortunate to have met one of my favorite creative geniuses.
There's been a lot of contention from fans and owners alike about the past and future of The Last Unicorn. Licensing and rights ownership are sometimes a murky thing, and creators don't always get the credit they are due. While our licensing agreement is with ITV (the rights holder for merchandise based on the movie) and is unaffiliated with Avicenna Development Corporation and independent of the recent legal contention, Peter has created something timeless for all of us, and we want to go above and beyond to show our appreciation.
To that end, to honor the author and creator we all love, we are voluntarily allocating a percentage of all of the proceeds directly for Peter's benefit, independently of our licensing agreement.
Risks and challenges
The good news is...we've done this before! We've already gotten our feet wet and our hands dirty with production and fulfillment a number of times, and even handled fulfillment for other Kickstarted companies, so we're launching into this with the full knowledge of just how challenging these things can be. From production slow-downs to supply chain backorders and development hassles, or under-budgeting for items and rewards, or spending all the Kickstarter money on too many pizza parties - there's a lot that can go wrong, and we've seen many campaigns fail for all the wrong reasons.
Luckily, as a company that makes stuff, we've got the production and fulfillment part already in the bag.
The tarot deck is going to take an enormous amount of effort from our creative team, with several people working on it full time for months to get all the artwork done for a full deck of 78 cards, to do it the justice it deserves. We've lined up our production with factories we know and trust and have excellent working relations with, and have all of our production timelines in place, and we're budgeting six months for artwork and product completion.
Our biggest hurdle is getting the word out there and getting awareness for the campaign, which we beg your help with. Share with your friends, whisper it in the ears of your loved ones, heck, tell your enemies, just help us make this as big as it can be!Learn about accountability on Kickstarter
- (30 days)