We started bringing mustaches on the road with us to conventions about a year ago-- although they haven't been "out" so much as they've been dragged around with us. That's how we test the market for our smaller items. Recently, when Mustache Monocles became popular enough to sell out at shows, we realized we had demand we couldn't supply. (And that's just people in earshot of our convention booth.)
Geek Chic's day job is making hardwood gaming furniture-- a niche geek lifestyle investment. We're a small company, and we're totally at capacity with what we do. But we have this fun, exploding side project that is in demand, under twenty dollars, and for a far, far broader audience than our usual deal. We love them, but we just don't have the starting capital or man-hours to develop, improve components, package, advertise, and support this product the way it deserves.
It's an awesome problem. So, we're Kickstarting it. We want to clean it up, get it to retail, and let demand dictate how far we go.