Project image
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$1,304
pledged of $26,000pledged of $26,000 goal
14
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 24 2015
$1,304
pledged of $26,000pledged of $26,000 goal
14
backers
Funding Canceled
Funding for this project was canceled by the project creator on Aug 24 2015

About

About this project:

Gaya is high performance maternity fitness wear. Our goal is to enable active pregnant women the opportunity to keep on going with their training, without compromising on functionality or style!

Hi my name is Dana Ram, co-founder and co-designer at Gaya Fitness. I’m 42 years old, happily married, mother of two precious kids. I’ve being doing sports my whole life, running, lifting, yoga… I ran four marathons, did one half Iron-man, and these past two years I’m into Crossfit as well.

As a personal trainer I practically live in my fitness gear, but have never compromised on being stylish while training. When my husband and I talked about having a third child I knew that I am not going to stop with my training, and noticed that more and more women continue with their fitness regime while they're pregnant, adjusting here and there as needed but with the same persistence and motivation, maybe even more so - I spoke with some of them, and was surprised to find out that they had to borrow their husband's shirt, or train with only a bra top on, and that finding the right pair of thighs was nearly impossible, not to mention that all the other clothes had zero functionality! That’s when I decided there has to be another way.

I hooked up with Ms. Nuch Sirithavee a sports fashion designer from Thailand, and this past year we’ve developed our first collection. Every detail of this collection was researched thoroughly and designed from the patterns and functions to choosing the right fabrics and colors until we got it right! I really hope you’ll enjoy this collection, especially during this very special time in your life!

All items can be worn and used comfortably even after you deliver!

*You should always consult with your doctor about training before and during your pregnancy.

Our Collection:

No stopping me crop tights

As a runner, I looked around and couldn’t find any functional maternity running tights, of any kind! So we set out to design the first maternity running crops. The main body is made of 87% Micro Polyester and 13% Spandex for a sweat wicking experience, with flat lock stitching for reduced chaffing. To let you run with ease we made a secure back zipper pocket for your valuables. They have a low rise waist line, to minimize discomfort on your growing belly while running. The back of the knees is made from a  super light, breathable sweat wicking mesh fabric for enhanced ventilation at the place we need it the most.

 Adjustable waistline - this part of the design is what sets us apart from all other crop tights out there. While pregnant it can take time to adjust to the changing body and the growing belly, so we put a lot of thought in to it. Mesh triangles on each side of the waist line let you adjust the tightness on your growing belly. Just click on the metal cord stopper and adjust the cord to fit.

No stopping me tank top

This tank was designed especially for running women by running women, so we know our stuff!

The inner bra has a  tight support, so everything stays in place at all times. The back of the bra is designed with crisscrossed straps, to evenly spread the pressure on the back, which is especially important during pregnancy. The inner bra has removable cups and a soft  elastic band at the bottom of the bra to minimize chafing and burning, which can happen while running.

 The main shell of the tank is a super light, breathable mesh fabric, that’s also four-way stretch and sweat wicking. The cut at the front is open enough for ventilation, but high enough so you can feel safe to jump and run without worrying that something will pop out! The cut at the back is pretty low under the bra, for better air circulation. All the seams are flat locked, to minimize chafing and itching. This tank comes in two colors – a classic all black and a tropical summer duo of fuchsia and orange. This tank will be with you for the long haul, its strong enough to deal with all activities, yet light enough to let you move and breathe freely!

Double the fun crop tights

Be it Yoga, Pilates, Crossfit, walking or hiking, whichever activity you choose to do while pregnant these crops are right for you! The main body is made from a combination of Micro Polyester sweat wicking fabric and Spandex. It holds your body tight enough to enhance all curves, but still gives you a full range of motion with a light weight feeling. On the belly part we’ve embedded a four- way stretch, sweat- wicking mesh fabric, which is super light, yet it keeps your belly snug and grows as you do. At the front it’s high rise or low rise, you can decide which is right for you: either pull the front mesh fabric over your belly, or fold it under it.

The back has a high cut, to stay in place while you move around. There are two inner pockets at the back sides (they won’t bother your belly bump) where you can stash a key, snack or both!

All seams are flat to minimize chaffing and itching. The gusset is diamond shaped, so you can stretch your legs including doing splits without worrying!

These truly are the most comfortable versatile maternity fitness crops out there!

Double the fun tank top

Our Double the fun tank puts the fun in functionality!

We wanted to make a classic looking maternity tank and bring it to a whole new level of usefulness and quality. The tank is made of a super lightweight Modal fabric that’s also sweat wicking, four way stretch and reduces the bacteria growth causing bad odor. This tank is designed for all types of workouts, be it a mellow Yoga or Pilates class, or a high intense workout like Crossfit or a Gym class… it has a racerback design  for enhancing ventilation and range of motion. The tank doesn't have a bra insert, so you’re free to choose which ever bra that works best for you. The sides of the tank have flat seams with elastic bands inside to minimize chafing and itching, but to maximize the stretching of the fabric as your belly grows. You can move, twist or bend freely, all with a growing belly. This tank comes in two fun colors - Raspberry and Mint. With a fresh chic design, you can even wear this tank to your everyday activities and no one will guess it was made for fitness!

Making a simple look unique is what this tank top is all about!

Size Chart Tanks
Size Chart Tanks
Size Chart Crops
Size Chart Crops

Colorful headband

Our headbands are not only colorful and stylish, they make sure your hair and sweat stay out of your face. Made of a mix of cotton, polyester and nylon they're super stretchy yet durable. With small silicone dots on the inside, this band will stay at place at all times, without being too tight. Choose between a combination of vibrant pink and orange or fresh turquoise and yellow.

What happens with the money once we’re successfully funded?

$ 26,000 - Production of our collection.

$ 50,000 - Adding more sizes (XL, 2XL) and increasing the quantity of our collection, that will be ready to ship in November 2015.

$ 75,000 - Adding more colors, think crop tights in royal blue or shocking pink, and tank tops in grey or yellow.

$ 100,000 - Adding more designs, such as shorts, long and short sleeved shirts.

$ 150,000 - Making the first ever maternity running jacket!!!

Risks and challenges

Over this past year we’ve been developing our designs, choosing the right fabrics, patterns, colors etc. That means that our main work (for this first collection) is already done!

We manufacture our clothes in the highly renowned and Eco-friendly Nan-Yang textile group, est. 1958 in Thailand. They specialize in manufacturing sportswear for international brands.

They were kind enough to help us with our first production for this Kickstarter project, as sample sales, and that is why we can provide our collection for all the early bird buyers and even more.

We understand that being pregnant is a temporary situation, and all orders should be sent as soon as possible, that is why we’ve already secured our queue for the next production.
Once we will start to notice that we are going to exceed our first items of sales sample, we will immediately start working on our next lot that should be ready in November 2015.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Thank you for your support!

    Even if you are not pregnant right now, we will appreciate your support to help us get up and running.

    We will send you a personal thank you email, and add you to our valuable customer mailing list.
    You will receive all updates on new products and designs, and be the first to know about promotions and sales.

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  2. Select this reward

    Pledge $20 or more About $20

    Thank you for your support!

    You will receive our colorful headband with silicon dots inside for greater stability.
    This moister wicking stylish headband will keep unwanted hair and sweat from your eyes and face, at all times!
    You can choose between a combo of pink & orange or turquoise & yellow.

    Free US shipping.

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  3. Select this reward

    Pledge $40 or more About $40

    Double the fun tank top

    Early Birds - Limited first 50 buyers

    This tank puts the fun in functionality!

    Choose your color – Raspberry or Mint.

    Size – S, M, L

    (20% off estimated retail price)

    Free US shipping.

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    Limited 3 backers
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  4. Select this reward

    Pledge $46 or more About $46

    Double the fun tank top

    This tank puts the fun in functionality!

    Choose your color – Raspberry or Mint.

    Size – S, M, L

    (10% off estimated retail price)

    Free US shipping.

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    Ships to Anywhere in the world
    0 backers
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  5. Select this reward

    Pledge $47 or more About $47

    No stopping me tank top

    Early Birds - Limited first 50 buyers

    For the active woman that never stops!

    Choose your color – All Black or Pink & Orange.

    Size – S, M, L

    (20% off estimated retail price)

    Free US shipping.

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    Limited 0 backers
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  6. Select this reward

    Pledge $53 or more About $53

    No stopping me tank top

    For the active woman that never stops!

    Choose your color – All Black or Pink & Orange.

    Size – S, M, L

    (10% off estimated retail price)

    Free US shipping.

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    1 backer
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  7. Select this reward

    Pledge $55 or more About $55

    Double the fun crop tights

    Early Birds - Limited first 50 buyers

    These truly are the most comfortable versatile maternity fitness crops out there!

    Size – S, M, L

    (20% off estimated retail price)

    Free US shipping.

    Less
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    Ships to Anywhere in the world
    Limited 0 backers
    $

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  8. Select this reward

    Pledge $60 or more About $60

    No stopping me crop tights

    Early Birds - Limited first 50 buyers

    The first and most functional maternity running crops out there!

    Size – S, M, L

    (20% off estimated retail price)

    Free US shipping.

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    Ships to Anywhere in the world
    Limited 1 backer
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  9. Select this reward

    Pledge $62 or more About $62

    Double the fun crop tights

    These truly are the most comfortable versatile maternity fitness crops out there!

    Size – S, M, L

    (10% off estimated retail price)

    Free US shipping.

    Less
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    Ships to Anywhere in the world
    0 backers
    $

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  10. Select this reward

    Pledge $67 or more About $67

    No stopping me crop tights

    The first and most functional maternity running crops out there!

    Size – S, M, L

    (10% off estimated retail price)

    Free US shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  11. Select this reward

    Pledge $102 or more About $102

    Double the fun set of tank & crops

    Double the fun - Indeed!
    A perfect combination of performance & style, throughout your pregnancy and beyond.

    Size – S, M, L

    (15% off estimated retail price)

    Free US shipping.

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    2 backers
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  12. Select this reward

    Pledge $114 or more About $114

    No stopping me set of tank & crops

    A dynamic duo of functionality and chic design.
    For the woman that won't settle for less!

    Size – S, M, L

    (15% off estimated retail price)

    Free US shipping.

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  13. Select this reward

    Pledge $215 or more About $215

    Receive our essential collection & a free headband for the most stylish and fit mom to be :)

    Double the fun tank and crops – choose color of tank: Raspberry or Mint.

    No stopping me tank and crops - choose color of tank: All Black or Pink & Orange.

    Colorful headband with silicon dots inside, choose between a combo of pink & orange or turquoise & yellow.

    Size – S, M, L

    (15% off estimated retail price)

    Free US shipping.

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    2 backers
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  14. Select this reward

    Pledge $5,000 or more About $5,000

    Join our design team!

    We will consult with you when designing our next collection, and be happy to hear your ideas and specific needs.

    One of these items will be named after you or someone close to your heart.

    You will also receive our full collection including 2 headbands in all featured colors.

    Double the fun crops and tanks in both colors

    No stopping me crops and tanks in both colors.

    Size – S, M, L

    2 Colorful headband with silicon dots inside.

    Free worldwide shipping.

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Funding period

- (45 days)