About this project
LooBlade is a toilet cleaning revolution...
This germ-killing, quick-drying reinvention of the toilet brush uses an 8-blade silicone head to enhance cleaning power.
LooBlade follows the toilet contours, using what we call SwipeClean Technology(TM). It reaches under the rim with ease, and contains an anti-microbial additive that helps kill 99.9% of germs, both during and after cleaning.
LooBlade does not get clogged up like the bristles of a brush and has hydrophobic properties that sheds water and dries quickly. A ‘hollow-point’ head feature also helps act as a plunger to clear blockages, and the unique holder design allows for free air flow to ensure no residual water collects.
Stretch goal: Bamboo edition! REACHED!!
Having reached our stretch goal of £30k we've unlocked the Bamboo model as a series of new rewards, starting at £25 for a SINGLE BAMBOO LOOBLADE. The silicone cleaning head, and holder remain the same, of course, but the new bamboo handle brings a further eco-touch and style twist to the LooBlade range. And for those concerned about losing the germ-killing properties of the original LooBlade handle, fear not – bamboo is naturally anti-microbial, and also very fungal resistant!
The toilet brush: a flawed design
The classic toilet brush design has remained unchanged for years and is not suitable for toilet-cleaning for several reasons:
How LooBlade outperforms the toilet brush
The bristles of a toilet brush quickly become clogged with paper and other things, which makes it hard to keep clean. With LooBlade, the smooth, flat surfaces are easily kept clean and clear with just a gentle shake.
After cleaning a toilet, a traditional brush still traps a significant amount of germ-filled, smelly water in its bristles – even after shaking! With its hydrophobic coating, LooBlade ensures that all water is almost immediately removed as it leaves the water.
The bristles of a brush only touch a small part of the surface, meaning you need to scrub back and forth to ensure you get good cleaning coverage. LooBlade maintains continuous contact with the toilet bowl, meaning that its blades swipe the surface clean in a single pass. The configuration of the blades and their firm but flexible material also allows LooBlade to clean effectively under the rim, where brushes also struggle.
The classic toilet brush is not an object that most people would score highly on its appearance. LooBlade, from its ergonomic and iconic handle to its aesthetically pleasing head and modern range of colour options, brings a new level of design-conscious thinking to an old problem.
If all households used LooBlade instead of conventional toilet brushes, then the reductions in water and bleach usage would be significant.
The anti-microbial properties of the blades mean that germs are killed outright, so there is no need to use bleach to disinfect it. A detergent hot rinse once a month is all the cleaning it requires.
In addition the clog-free nature of LooBlade means that the multiple flushes used to attempt to clean a brush are no longer necessary.
Finally, the disposable attitude towards toilet brushes means that they are typically replaced at least once a year, if not more often, creating unnecessary land-fill. Each LooBlade comes with a 3-year guarantee.
The LooBlade in detail
LooBlade adopts a radical new approach called SwipeClean, which uses a highly sustainable and efficient siliconeTPU elastomer material that is both durable and flexible.
The cleaning head comprises eight flexible blades in a helix configuration, which maintain a broad area of contact to “swipe clean” rather than scrub a surface, with a hollow-point ‘nose’ to assist with blockage clearing. The anti-microbial technology within the plastics is certified to ISO 22196-2011. The hydrophobic performance is created by a silica nano-technology, also combined into the plastics.
Who's behind LooBlade?
LooBlade is the brainchild of inventor Garry Stewart. Garry is an award-winning innovator.
He pioneered the very first range of connected homes as a full-range bespoke product in the UK in the late nineties and his firm won the inaugural ‘Best Future Home’ category at the ‘What House/Sunday Times Awards’ in 2001.
Garry is the multi patent-holding inventor of Chop-Cloc, an award-winning energy efficiency product.
In the creation of LooBlade, Garry has brought together a team of talented people and companies including product designers, rapid prototyping specialists, experienced contract manufacturers and marketers to help bring his vision to life. Key collaborators on the LooBlade project include Duku Design, Star Prototype, Mulan Manufacturing , Albright IP and Futurefast.
As with many inventions, the key question that led to LooBlade was, “Surely there must be a better way?”
Garry and his development partners have been working together for more than two years – brainstorming, sketching, modelling, testing and refining a design to replace the toilet brush. The core, patented technology in LooBlade was born out of the observation that using a brush to clean smooth surfaces and shift matter is inefficient and not fit for purpose.
How we'll use your money
Our target goal of £20,000 will help cover the cost of the following items:
- Tooling set up and testing (~£13,000)
- Initial manufacturing run (~£9,000)
Should we reach our funding target ahead of schedule, we have some exciting stretch goals planned. More information about these goals will be revealed as our campaign progresses.
Manufacturing and delivery
If we hit our targets in this campaign, manufacturing can start almost immediately, with delivery of the first batch of products expected by mid-December.
Each LooBlade comes with a 3-year domestic guarantee, which covers faults in the product construction, material and assembly if used according to instructions.
Risks and challenges
The risks on this project are carefully planned to be low. The product design for manufacture is complete and the manufacturing channels for LooBlade have already been established. The team have considerable experience in global product creation and logistics. Our manufacturing partner is a leading Shanghai-based provider of contract manufacturing services for, amongst others, household hygiene products. Our Kickstarter campaign has been started to help cover the costs of setting up tooling so that manufacturing can begin.
Patent in UK will Grant on 11 November 2015, and European and World Patents are pending. Design Registration has been granted in UK and is pending in Europe.
We look forward tremendously to giving you plenty of updates, sharing all the stages, and making the journey with you!Learn about accountability on Kickstarter
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