The CDF is a Cardiff based events, listings, and reviews newspaper. We've been active since December 2014 and have published nine issues over the last year. In each issue we cover a range of topics, highlighting everything that's great about Wales' capital city and letting our readers know about the great events happening over the next month. So far we've included coverage on Cardiff's first Velothon, HUB Festival, Cardiff Film and Comic Con, and much, much more.
Our next issue is due out on 25 September and will include events listings for the entire of October, along with spooky activity suggestions and reviews on community cafes.
Over the past ten months we've grown considerably, from our 20 page first issue to our bumper 48 page HUB special, and in that time we've been overwhelmed by the support, interest, and kindness offered by the wider community.
We've also been taken aback by the demand for unmarked paid content.
This has created a headache for us as we work to retain our independence and reputation as a trusted platform for information about the city. We don't want our readers to be worried that what they're reading has been paid for by the subject or the PR company behind them.
That's why we have launched this Kickstarter campaign, to raise support to help us stay independent and unbiased.
Covering event listings, news on local start-ups, new places to see, established places to discover, charities, up-and-coming bands, and anything which is a part of the cultural fabric in our capital city. Things that will create a memorable first impression for new visitors, raise awareness for things that long time residents might not have seen otherwise, and making the place feel like home for the thousands of people who move to Cardiff each year for work, university, or to enjoy the lifestyle.
The CDF has a broad range of distribution points, meaning we reach out to as many citizens of Cardiff and beyond as possible. Music fans can find us in all of Cardiff's major venues, shoppers can pick us up in the Capital Centre shopping arcade, and tourists will find us proudly displayed in arrivals at Cardiff City Airport. We have a number of other keen stockers ranging from Cardiff Castle to the Motorpoint Arena, chain coffee shops like Starbucks and Coffee No. 1 and small, independent stores and cafes like Little Man Coffee Co, Home by Kirsty, and Uncommon Ground.
We have already released the first version of our app, the CDF, which helps locate venues based on key qualities. This helps you find the best local places to try some craft beers with friends, to find places to watch the rugby or football, and even which ones have a great garden or pub quiz. We have big plans for additional features for the app in the future, which we hope you will love.
We also announced Eyes Wide Open in our last month's issue of the CDF. Eyes Wide Open is inspired by events like Detroit Soup, Ignite Cardiff and TEDx Cardiff. EWO will be a form of instant crowdfunding for projects around the city and brings people from the community together to hear ideas, and raise support to make them happen.
We have loads more ideas up our sleeves, which you will hear all about over the coming months.
As we have started to attract commercial partners, we have uncovered a challenge that threatens our editorial integrity, and puts us in a position where we are at risk of losing out on opportunities to generate revenue unless we withhold coverage from activities, venues, and promoters in the city. We think this stinks, and that the media should not be providing content which is so covertly controlled by businesses.
We want to cover the best things in the city, not have companies pay for unmarked content. We want to provide ads in a useful way, which shares information about local organisations, and we want to ensure that the content we write is because we think something is great, not because we've been paid to think it's great.
In order to retain our independent, unbiased editorial standards, we need your help to survive. We committed from the start that our newspaper would never feature more than 25% of ads, and this is something which is always mentioned as being refreshing from feedback. However we know that this is hard to maintain as our pricing must compete with other publications in the city.
Our Current Partners
We already have great, honest relationships with awesome local organisations. Groups like Visit Wales, Fizzi Events, Cardiff Metropolitan University and Wales Millennium Centre, which enables us to get news over quickly, and accurately. Their support has helped us to build a bigger and better newspaper every month, covering expenses for the contributors and the cost of printing and distributing 5000 copies across the city region.
The CDF team is made up of the directors, and the contributors.
As director and founder of Welsh ICE, Gareth has worked with over 100 start-up businesses in the last three years, across a wide range of sectors. This experience has helped to build an appreciation for the elements necessary to enable successful start-up ventures to prosper. Gareth sits on the boards of Cardiff Start, a CIC with over 1,200 engaged members in the digital, tech, and creative industries in Cardiff; the Cardiff University Impact Accelerator Advisory panel, enabling university staff to implement their research for positive social impact; the Cardiff Capital Region panel for innovation, advising on the state of innovation across the capital region; RecRock, a local social enterprise supporting young people in the music industry, and has recently been invited to the Deputy Minister for Culture, Sport and Tourism’s Arts Strategy Board.
Tegan is our Managing Editor, and works tirelessly every month to create the beautiful pages that you get to flick through. She is the one that gets to decide whether we run a story or not. If you ever have any questions about design of the paper, stories we might run or anything that find between those pages, Tegan is your girl.
Glyn works closely with businesses and people to form strong partnerships between the CDF and the Cardiff business community. For everything advertising and if you want to work with the CDF, talk to Glyn. He is also responsible for the majority of our beautiful front covers and is great with a camera.
If you are looking for help with website content and social media, Gwyneth can offer you just that! Gwyneth also has the task of keeping our 50+ contributors in check, and runs all the mailing campaigns. She also occasionally dips her toe in the water of video content and writing Kickstarter campaign bios. (She doesn't make Kickstarter graphics.)
Jack can be found wearing many different hats around the city. He runs quiz nights, fronts bands and even runs Bandaoke every month. This makes him the perfect guy to collate all of our listings! Jack is our man on the ground who knows who's who and what's going on in the city!
Jonathan Smith & Naomi East & Sam East
These guys are the ones responsible for our wonderful app and that beautiful website design that you will see when you log on to thecdf.co.uk. They have worked hard and put an awful lot of investment towards making our app great and useable. CDF tech questions should be flown their way!
In under a year, we have been fortunate in attracting a team of over 50 talented contributors, writers, and photographers.
What we will use the funding for...
We will use your pledges to fund our print costs for the next year, ensuring that we don't have to take risks or lose our integrity when it comes to offering paid content. We will use this time to build strong, valuable partnerships with the people and businesses around the city that we believe in, so that we can keep bringing you more great papers for many years to come!
The money will also go towards making sure that your copy of the CDF never has more than 25% ads to content!
What you get in return...
You get to see the newspaper that we make for you every month, knowing that the content in there is content we've chosen and content we think you want to see. But also, REWARDS!!!!
For £1 - We shall put your lovely name on our lovely website, so you can show off to all your friends about how ace you are... What else can you get for a pound theses days?!
For £10 - You can have your name in our paper, next to the words 'thank you'. That's in print, guys. That basically means you are a movie star, or something!
For £10 - In partnership with Cardiff Songs and Made In Cardiff TV, the CDF are proud to present a compilation of songs about Cardiff life from some of Cardiff’s best musical talent.
Featuring: Maddie Jones – ‘Pretty City’ Junior Bill – ‘Old Cardiff Winds’ Mike Johnson – ‘Old Cardiff Winds’ Hard Côr – ‘Coal Trimmers’ Sean O’Brien – ‘Louis Alfred James’
The tracks are taken from live performances at the Cardiff Songs Book launch, which took place in late September and are inspired by a collection of songs documented within the Cardiff Songs book. Cardiff Songs is an exciting new project run by local folk singer and director of the Coal Exchange, Mike Johnson in collaboration with Steve Bines (owner of The Moon Club).
For £10 - OR you could spend that tenner on an awesome bundle of stickers and badges. Who doesn't love stickers and badges?!
For £15 - A2 printed poster of our beaaaauuuuttiiiful map designed by Dan Spain. It's a Mapsterpiece!
For £20 - You love the paper right? But sometimes it vanishes from the cafes and bars we distribute from super quick! Well for £20 we will have each copy delivered straight to you for 6 months!
For £20 - Got a Mum who has a birthday? Got a new baby/significant other/cat you want to tell the world about? Just want to tell your housemate to put the bins out more often? For £20 we will print your personal message in the paper! Obviously terms and conditions apply. Nothing naughty!
For £25 - Love the CDF but don't have the complete collection? Well now you can have our complete back catalogue for £25! This includes all 10 issues released as of October 2015.
For £30 - We'll deliver a 12 month subscription of the CDF straight to your door!
For £30 - A T-shirt designed by one of our wonderful based Cardiff artists & designers. Like these designed by Kate Alizadeh Illustration, our own designers Tegan Pyke, Valentino Cellupica and Gareth Jones.
For £40 - Be in a comic! We have two great comics in the CDF every month and you could get your mug in one of them, you will be immortalised in comic form!
For £50 - BUNDLE TIME! This is what you get... A 12 month subscription of the CDF delivered straight to your door, a t-shirt, and a little something extra!
For £350 - Kickstarter exclusive prices for a full page ad! Terms & conditions apply, folks, so contact us for more of the down and dirty deets!
Risks and challenges
Content drying up
We are confident that the more we are able to provide decent content and promotion to those events and venues that deserve it, the more those places will thrive and grow. Our instant crowdfunding event, Eyes Wide Open, also helps fund those projects in Cardiff that need that little extra backing. We hope that as long as CDF is around, we will be helping the Cardiff community and in turn, the community will continue to do great things, providing us with content that we think you will love!
One of the risks as we grow is that distribution becomes difficult to manage, especially to those people outside of Cardiff that want a subscription. We are confident that we have the facilities in our offices at Welsh ICE to cope with franking and sending out papers to subscribers.
In the case that our printers would no longer supply us, we have identified alternative suppliers that we have previously tried and tested when our current printers were unable to print in time for our deadline.
Whilst we have a number of competitors in the city, we think that our model and stance that we hold on paid content sets us apart from these competitors. There are a number of local and national competitors, however we have worked hard to maintain our independence and see it as a USP that we provide grassroots content.Learn about accountability on Kickstarter
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