About this project
Thanks for checking out the Minimalist™ wallet by CAPSULE™. Our Kickstarter campaign has ended, but you can go to our website (www.capsulewallets.com) to connect with us and get more info. You can also find us on Facebook for additional updates.
What is the Minimalist™?
The Minimalist™ is a modern wallet for a streamlined lifestyle. We crafted an everyday essential that is sleek, simple and finely constructed—the perfect blend of design and function.
Like your keys and phone, your wallet is something you carry with you every day. Unfortunately, for lack of a better option, many of us have surrendered to big bulky bi-folds, or overstuffed and under-designed "thin" wallets. Today, I’m pleased to introduce you to a better option—the Minimalist™.
The problem with thin wallets
After studying other card case wallets, we noticed most of the generic pocket designs did not store cash well. After storing a few bills, you have to fold your cash multiple times and stuff them into increasingly tight pockets, leaving your wallet bulky and your cash disheveled.
Wallets with magnet or metal money clips don’t work well either. These features often lack ease of use, requiring both hands to position cash into place. From a design perspective, these features are clunky and awkward; they cause your wallet to bulge even before holding any cash and the hardness of the features result in wallets that sit uncomfortably in your pocket.
As a result, current wallets end up sacrificing purpose for the sake of being thin. At CAPSULE™, we believe a wallet designed to be thin should still successfully function as intended—neatly holding both cash and cards.
Why the Minimalist™ is better
After many iterations, we finally arrived at the Minimalist™—a wallet designed to be a staple in your daily life. We refined the best ideas that card cases had to offer and integrated our unique CashStrap™ feature. The end result, is a wallet equipped to sleekly store your everyday cards and neatly organize your cash, while maintaining a low profile in your pocket.
The Minimalist’s™ appearance is decidedly analog. No crazy space age fabrics or metals. Simply a functional wallet crafted with precision, using high-quality leather and premium manufacturing techniques.
Every design detail was carefully considered to produce the best blend of form and function—an aesthetic that is purposeful and understated. The stitching is minimal. The pockets are strategically placed. And the CashStrap™ feature offers a smarter way to secure your cash.
CashStrap™: A new way to hold cash
What sets the Minimalist™ apart is the innovative CashStrap™ design which allows you to store and remove cash with ease.
The CashStrap™ functions to support your everyday need to carry cash. We like to think of it as a more versatile pocket for your paper money.
The Minimalist™ has two pockets
The front pocket provides quick access to one or two of your most frequently used cards and the top pocket safely stores an additional two to four cards. The Minimalist™ comfortably carries six cards, though it can easily accommodate a few more.
* Minimalist™ Wallet: Product Demonstration
*How well is the Minimalist Constructed?
(Section added from FAQ on Oct. 7) We designed the Minimalist™ to be a wallet we would want to carry. The material is a top-grade full-grain calfskin nappa leather that has been expertly finished for a soft feel and lasting durability. There are reinforced stitches at specific stress points and the edges have been sealed with a finish coating for added wear protection, durability and a seamless visual effect. The leather will be reinforced in strategic areas for additional structural integrity and the pockets will be lined to enable smooth storage of cards. These are typical characteristics of the finest leather goods, and we are excited to be able to offer these features on the Minimalist™.
Thin from start to finish
*** Update #3 NEW COLOR AND LEATHER OPTIONS!
Please help "Kickstart" us to success
So here is where you come in. We’re a modest upstart company with limited resources and we have to be strategic about where we focus our efforts. We’ve been crafting the Minimalist™ for friends and family and trying to meet the demand word-of-mouth has generated for the wallet. We can’t make these efficiently on our in-house sewing machine; therefore, we have worked hard to scale the design and find a manufacturer that could satisfy our exacting production requirements. We have selected our manufacturing partner and have factory samples in hand. All we need now is the go ahead from you.
We feel strongly about the Minimalist™ and know that there is nothing on the market like it.
Your funding will go directly towards helping us satisfy the production tooling costs and minimum order requirements of our respected manufacturing partner, and to help us sort out other issues like brand packaging and product distribution. Any additional funds will be put towards additional intellectual property registration to further protect our ideas surrounding this project.
- Production of the wallets will take 15-20 days from the day we give the final go ahead (for a minimum order quantity).
- That will give us 3-4 weeks to ship product to our backers at the beginning of December 2012.
With your support and backing, we expect to have the wallets in your hands by December, just in time for the holidays. Please share this link (http://www.kickstarter.com/projects/gadgetomi/minimalist-by-capsule-the-definitive-essentials-wa) with any of your friends and family that might be frustrated with their current wallet situation; or better yet, gift them a Minimalist.
Thank you for your time and consideration!
Robert and the CAPSULE™ team
Special Thanks: Ruby W., David S., Victor W., Mike C., Joe C., Leonardo N., Hrag N., Jennifer W., Mark W., Mike S., Stan K., Mike N., Sheri Z., Alexander Z., Jerry C., Uncle J., and countless others
Risks and challenges
The most basic risk is managing a scheduled delivery by the end of the year in time for the holidays. If this project funds, we have lined up our manufacturing partner to begin ramping up production immediately after the project closes. We have also reserved a production slot to occur in mid-to-late October if we’re fortunate enough to meet our funding requirement earlier. We also have a back-up production facility to manufacture the wallets, should any significant issue arise with the first facility that would prevent an on-time delivery.
Other risks include the ability to procure the leather for the wallets. Due to the finishing process, there could be a delay if we don’t place the order early enough.
As a first production run, there are always unexpected issues that could arise. To manage these risks, we have consulted with other experienced designers and product buyers to ensure that we have considered all the potential delays.
We don’t anticipate this to be of concern, but should the quality of the wallets not meet our design standard, we will incur a delay to address these issues with our factory.
We plan to keep our backers involved throughout the process as we work to meet the production timeline. We appreciate your support and can't wait to share our experience of bringing a product to market.
Before tackling wallets, I spent 12 years as a management consultant running projects for some of the world’s largest and most complex companies. Having been under the pressure of delivering results for demanding clients such as Apple and WalMart, I value the importance of careful project management and controlling expectations. I’m extremely excited to be embarking on this project with the support of Kickstarters like you.Learn about accountability on Kickstarter
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