Home of Honest Coffee - a co-op and a good idea!
Welcome to our Kickstarter! We are looking to raise £5000 to go towards the build of a new kind of coffee shop - an arts space, a working space and a network that get's things done.
This is our dream:
What if a high street, city centre coffee shop was able to encourage an arts community to flourish – enabling exploration of the arts and sciences, benefiting health and well-being, and being a space to meet, share and create - from hosting theatre and film screenings, to being the relaxed space for ideas to grow and tons more!
What if this was on your highstreet, next door to say, Starbucks!?
We are on Kickstarter to propose a cafe space with a difference - part cafe, part retail, part performance space and part pay by the minute co-working space, right in the heart of Manchester.
Hang on a minute! What's a 'pay by the minute co-working space'? Well they have just one other in the UK (see here) - basically it's a space in the city centre where you don't have to purchase anything to take up space to work! You walk in, 'clock on', and spend as much time in the space as you like, working on a nice desk, with free Wifi, free power and free refreshments and snacks to get you through the day. The space is charged at 5p a minute (£3 per hour) and so you get all the benefit of an office or a meeting space, without the need for costly overheads. Perfect, we think, for the coffee shop freelancer. Come and work at our place and you get so many more benefits - read on to find out how!
So why Manchester...?
The UK high street in the north of England is in decline. Retail has been hit with the on-demand, fast access of internet shopping and the number of vacant empty shops is increasing along our once vibrant high streets.
The retail experience of our suburbs is now one of lifeless brands and pound land experiences and unimaginative coffee shop chains are popping up everywhere. The reason for this is they are a highly profitable destination - small outlay for maximum returns.
In Manchester the rain fall (it rains 52% of the time) powered the industrial revolution, but now it's powering coffee shops of major corporations - it's cold and wet, and you want a brew - so you go into a coffee shop and spend £2.30 on a product that cost 20p to make.
We think we can build a new type of coffee shop franchise; an amazing space that looks great, sells fair trade goods, and runs as a co-op, meaning a fair deal for the workers, our suppliers, and our customers. As for the profits, we will share them with those who use the space (not as a charity, but as a community co-op, with our members deciding how the funds are divvied out).
in addition to creating a great space, we reckon it could generate a profit of £100,000 a year. What if the co-op decided, as a collective, what to spend this money on, year on year - how many new ideas, start-ups and great pieces of art would flourish with this kind of support? So, the more you use the space, the more you benefit from it, and as a member of the co-op you are also a business owner! See you at the next board meeting..!
We have done the numbers, written a business plan, predicted cash-flow and have viewed potential sites in the city centre of Manchester in anticipation of building this idea.
We have also seasoned industry professionals leading this project, meaning we have the experience behind us to make this happen.
One thing we still need, however, is start-up capital. We have deposits to pay, a shop to build, toilets to fit out, stock to buy, staff to train, & loads of legal and accountancy fee's and of course we need tables and chairs, cups, spoons.. the list goes on!
We have an amazing creative community in Manchester, which is helping us problem solve all of the above, but to get onto the high street and do a pop up version of our proposed model, we need cash to put down as a security deposit and rent. The high streets are owned by mega hedge funds and money is the only language they speak. Trust me, we tried offering them tickets to free avan-gaad theatre... They looked at us like we where from a different planet. Well it's true, we are - a planet of fairness and collaboration.
And so that is why we need you! That is why we are on Kickstarter looking for £5000 (part of our funding) to see if this will work!
How you can help us:
To the right of this page, you'll see a list of our perks and their descriptions. If you purchase one of these, you'll be helping us get that bit closer to funding our goal.
The perks in detail:
For £5 - Pre-buy a coffee. Obviously, our coffees in the shop won't cost as much as £5, but we didn't think you'd mind us rounding up the pledge price in order to help us reach our target! Buying a coffee now means either you'll have a nice hot brew already waiting for you as soon as we open. We will send you a voucher to redeem it with us when we open, and you can be one of the first to sample the new brand on the street.
For £10 - Pre-buy a coffee for yourself plus a 'hanging' coffee for another. As above, you can ensure you have a delicious brew of your choice waiting for you when we open. In addition, you can also do your good deed for the day and buy another drink, this one known as a 'hanging' coffee, which can be enjoyed by someone who maybe doesn't have enough money to buy a drink for themselves or perhaps someone whose day will be brightened by the surprise of having their morning cuppa paid for by a stranger! We will send you a voucher to redeem with us when we open, plus a special thank you note for your charitable extra brew.
For £25 - Get yourself a ticket to our special Opening Night Party! Be able to say you were there from the very beginning, and enjoy celebrating the opening of something you have helped create. We will send you a special VIP invite to our opening party, where you can be the first to taste our coffee, try our cakes, bakes and snacks, and enjoy an evening of socialising with the team and others like yourself who have helped make this happen! A perfect opportunity to network whilst surrounded by cake - who could pass up an opportunity like that!?
For £30 - Ideas Book Project. This one is a little different. For those of you who like to get a little creative, here is your opportunity to be a part of the art that will feature in our cafe gallery. Once you've opted to be a part of our Ideas Book Project, we will post you a blank sketch book for you to fill in anyway you choose; drawings, paintings, mixed media collage, sketches, stories, poetry, ideas and business plans - any pure creative thought. Once completed, send it back to us and it will be placed within our library as a source for creative inspiration for our customers, freelance workers and co-op members. You never know who or what you might end up inspiring!
For £30 - A Future Artists Co-op Membership. If you like our idea and want to see it become a reality, how about actually becoming a part of the team? As a member of Future Artists Live Creative Co-op, an industrial provenance society, you will be entitled to a range of benefits at our new space 'The Home of Honest Coffee', plus you will be an official member of the company, entitled to your vote and positioned to help guide the co-op on its journey. For those of you interested in becoming a c-op member, membership is for one year, and can be repeated as continued subscription year on year.
For £75 - Your Name on Our Roll Call of Honour. Allow the world to see the support you've provided for our creative venture - on entry to our coffee space, all of our £75 patrons will be named and famed as 'Supporters'. You will officially be part of our creative family at 'Home' and get your name on our bar! You will also be sent an invite to our Special Opening Night Party, detailed above.
For£250 - The Let's Take on Dumb Starbucks Perk. If you've enjoyed learning about what ideas we're working towards and would really like to see it happen, here's how you could make a significant different and really help us towards our target. In return for your generous donation, we will name you on our Special Roll Call of Honor and also send you an exclusive VIP invite to our special Opening Night Party. For the additional opportunity to make your personal mark on the space, you will also get an ideas book to fill in and return (detailed above).
This project was created by the current board of Future Artists Live Creative Co-op
Anne Predagast - Over 20 years experience in the restaurant industry. She ran, and then sold her successful business, and now runs the finances for a major business group. Anne is the co-op treasurer.
Jeff Thompson - Record label owner (Fat Northerner Records), co-founder of un-convention (in over 10 countries), musician and also found time to help set up a musicians co-op in Uganda! Jeff has over 15 years of business experience and was one of the driving forces for setting up the Future Artists Co-op in 2011. Jeff is the co-op Chairman.
Mark Ashmore FRSA - Film director and Producer, with over 10 years in creative business, and gives up 25% of his company's time to pursue 'social change'. Mark is the project manager on this venture.
Carla Freeman - Joint Project Manager, a recent graduate in visual arts from Manchester Metropolitan University. Carla is pulling together the nuts and bolts of this project and keeping it all on track.
We would like to thank Victoria Connett for presenting our video and also Paul Irwin for the Graphic Design and Joanna Pomfret for editing the video.
The project is also supported by Sue Woodward OBE Creative Champion of Manchester, Fellows from the Royal Society of Arts (FRSA) and Cityco (Manchester) and many more
Please e-mail firstname.lastname@example.org for further info.
home of honest coffee
Please take your time to read over our business plan below,
Home of honest coffee – the skinny low down – a manifesto of sorts…
1) An Artisan boutique coffee shop to take on the mighty Starbucks, Costa and Nero’s chains – Profits are spent by our community to expand what we do, with a remit to support Health, Creative and start up idea’s within a 30 mile radius of the shop or Hub.
2) A 1st floor or Basement space that will be a PAY AS YOU GO / PAY BY THE MINUTE co-working space for freelancers and meetings – 5p per minute or £3 per hour with complimentary tea/coffee/snacks + Host service – power supply and WIFI.
3) Art gallery surroundings – enjoy a brew surrounded by art by Banksy, Bob Dylan, Eine, Stewy, Dali and new local + International talent.
4) A digital space to project film / presentations / performance
5) Idea’s sharing and classes on any subject each and every evening from Yoga to Art, from Tedx talks to knitting circles – we have space for your passion…
6) A real ethical and radical re-Imagineering of what a high street coffee shop can be. Now the consumer can vote with their brew, make an ethical choice and avoid the tax dodgers thus making an impact on a local level – which means dunk a biscuit with a smile.
7) The first one will be in Manchester, this will prove the model for a national roll out of 10 more across the UK – creating a sustainable touring and idea’s sharing network – Open source thinking, In a physical space.
8) Our goal is become sustainable and create social profit for Manchester.
9) Without deviation from the norm, progress is not possible.
Written by Future Artists Feb 13th 2014.
3) PART THREE
Future Artists Creates a pop up
A Place in the Manchester for the city to work, rest and play.
Artisan Café – Boutique – Gallery –
co working Space
Project Created by
Future Artists Live Creative Co-op (IPS)
David Simon (Creator of ‘The Wire’):
“That may be the ultimate tragedy of capitalism in our time, that it has achieved its dominance without regard to a social compact, without being connected to any other metric for human progress.”
We have come to measure, to an increasing extent, individuals’ success by their wealth, spending power and other assorted trappings. We do the same with the economic success of governments; measure it by an aggregated data set that fails to take into account wealth distribution, educational achievement, innovation, or even the welfare and health of the population they claim to represent. We must shift this perspective. It will be the hardest, simplest thing we have ever had to do as a species.
Manchester – England….
The City is a wild and noisy beast, the high streets are full of identikit shops, repeated formula, the same repeated sequel.
When the Manchester rain beats down on its work force, when icy chills of the northern wind blows in, the high street offers little escape, for some Starbucks and Costa Coffee’s bohemian commercialism is as offensive as the Manchester wet season itself.
Future Artists present to you ‘Home of honest coffee’ a new concept for the high street, a ground floor art installation, an artisan café, a retail space
And a top floor space featuring a pay as you go co-working environment. A place where the currency is honesty – you pay for the amount time you spend there, and not on the amount you consume.
Who are Future Artists
Future Artists are an award winning media collective of artists, business leaders and activists – Winner of the 2012 ‘Best Venue in the North’ GQ Magazine for the Black Lion in Salford.
Future Artists Live Creative Co-op was formed in 2010 as an Industrial Provenance Society – a social enterprise co-op where the community benefits from the profits – controlled by members, not shareholders.
This Co-op and the experience of the members is what will make this business and its laudable aims a success.
After the success of our 18 month residency at the Black Lion from September 2011 to January 2013 – where we created a theatre, cinema and production space for 5 creative companies and hosted over 100 productions, 4 festivals as well as running the pub’s kitchen; the triumph of creating the ‘Honesty Cafe’ concept for global ideas festival ‘FutureEverything’ in March 2013, and also creating the BBC featured ‘Stewy – Northern Souls’ street art exhibition at Manchester’s Great Northern in December 2013, we felt it was about time that we found our own space, in the greatest city in the world, Manchester.
What are we about to do.
The project is being developed by the ’Future Artists Live Creative Co-op’ as a not for profit community co-op venture, which means, if you help build it, you will benefit directly from it.
The Future Artists Live Creative Co-op is run by a board, nominated by its membership – with any profits derived by activities going into the community chest to be spent on its members and also on projects nominated by them.
Established in 2010, in its first year it attracted over 50 members, generating over £11,000 which was spent on educational events and the upskilling of the community in addition to buying equipment such as a PA system, chairs and PR materials and the co-ops members also helped build the Black Lions cinema and theatre spaces.
The board members also helped create co-ops in Uganda and Lagos Nigeria, and members have since formed their own workers co-ops, ran as social enterprise business to benefit their local communities.
Future Artists are looking forward to telling the world about this radical new way of transforming high-streets around the UK, generating capital for education, health and idea’s
What are we proposing
Home of Honest Coffee Manchester has been 5 years in the planning, and the conditions are right for a new type of high street destination experience to emerge.
Located in Manchester’s designer boutique district of Kings Street (Hopefully), surrounded by grade A office buildings and high end designer boutiques, Future Artists propose to build a flag ship artisan coffee house and venue space, ran as a co-op for the greater good of the wider area, where all the profits generated are distributed to arts, health and educational projects in the surrounding 30 mile radius of the space by our members supporting their ideas. We estimate that we will make a profit of £100,000 in year 2 - our community will then decide via the co-op what to spend this on.
The Home of Honest Coffee Manchester, will be the first of 10 such creative hubs that will be located at the heart of towns and cities across the UK, creating jobs, training, a meeting space for ideas.
Manchester will be the flag ship hub space and be tailored as a destination space, attracting custom from the cities retail and office workers, shoppers, tourists and the creative freelance community. It will also be comprised of a strong membership base.
This venture is unique in a variety of ways.
Situated in a prime city centre location with a rich and vibrant history, our artisan coffee shop and art space will provide and unprecedented customer experience.
We are giving customers the chance to VOTE WITH YOUR BREW, giving them the opportunity to spend their money with a positive, transparent and community-facing organisation.
We will sell our own rich blend of coffee from the best free trade bean source’s and curated tea selection, with home-made soups and an artisan selection of hot and cold foods influenced from the best of the worlds street foods, which will offer an affordable lunch time treat to shoppers and city workers alike.
The ground floor coffee shop space will be a relaxing escape from the city streets, with comfortable sofas for families and friends, single occupancy spaces and nooks to escape in – all this within the confines of a curated art gallery space with a small and unique retail experience.
The ground floor will stock a selection of Manchester’s best independent record label’s releases on vinyl and CD, with gig tickets available from the kiosk in addition to limited edition prints, cards and original artworks in the space.
In addition to our curated art space and artisan coffee experience our 1st floor will be a flexible co-working space during the day for the cities tech and creative freelance community, which will be based in an innovative pay by the minute space.
This 1st floor hub space, will entitle the user to clock in and use the space, comprising of tables, power points wifi, printers, plasma screens and meeting spaces for 5p per minute, per person, this will include tea, coffee and snacks and will also be staffed by a Future Artists host. This truly innovative idea will give the cities freelancers a creative and co-working environment without the pressure to purchase beverages and take up space.
After 6pm this co-working upstairs area is transformed into a creative space for the expansion of the mind, body and spirit of the cities work force, with a variety of classes and workshops in Yoga, Acting, Music, Art and entrepreneurship.
This 1st floor space and the ground floor space will also be used for a variety of events, theatre shows, film screenings and pop up art and music shows curated by the hub spaces co-op membership.
How we are going to do this
The Home of Honest Coffee Manchester, works on a simple business model, which can be replicated as a franchise model across multiple sites.
Our aim is to make £1000 per day from the ground floor site, based on 200 sales at £5 – with each of these sales based on the purchase of a beverage and a sandwhich.
This will give us an average turn over of £7000 per week / £364,000 per annum – we expect capital costs, stock and staff to account for around 60% of the take in the first year.
In year 2 we expect to reduce costs and have a more efficiently run business and with no start up costs or loans, then the increase in profits can be spent on rolling out other sites and also an increase in grants to our co-op and local communities.
In addition to the ground floor operation – revenues will also be generated from the following:
Sales of Artworks in the ground floor space at 30% commission
Retail sales of Music CDS, Vinyl and tickets at an agreed rate.
Retail sales of Prints, cards, postcards
Outside catering operation
Event space hire
Ticket splits on 1st floor Theatre, Film and other events
Dry hire of the Theatre / Film space
Co-working space at 5p per minute
We would expect the 1st floor operation to bring in around £52,000 per annum through a variety of activities – creating a ‘Host’ position for an event manager to run this space.
Start up capital required is being budgeted, but are currently estimated at £20,000 for start up and cash flow of wages during the ‘build’ phase 1 and 2.
£3000 of this will come from a grant from the Royal Society of Arts, and £5000 will be crowd funded via a Royal Society of Arts Kickstarter – We will also run a variety of fundraising activities to raise £2000 – this will leave us with a short fall of £20,000 which will seeking from start up loans and further grants.
The project will be ran in phases: SUBJECT TO CHANGE
Phase 1 – Spring 2014- will see the upstairs Co-working space created, this along with 1 host position, will make the building operational – downstairs will be fitted out with a curated art gallery
Phase 2 – Spring 2014 will see the fit out of the downstairs space and upstairs co-working space and a black box style theatre, a fully fitted out artisan coffee shop and art gallery, with signage and POS, stock, management and staff
Phase 3 – Summer 2014 Will see the fit out of a projector and screen on both levels, and audio conference facilities – along with expansion on toilets and cosmetics.
Phase 4 – Winter 2014 will be a review of the current projects, and how to build other units in new sites.
Risks and challenges
Our biggest obstacle is getting the building in the location that we require to run a successful business. We have two plans of action for this:
1. Work with a landlord to offset their outgoings. Every empty building has to pay rental business rates even though the building is not trading, and so we could work on reaching an agreement whereby we cover these for the landlord rather than paying full rent, which in the city centre would be well beyond our budget. As we are using pop-up ideas in the short term in order to test our business plan, we can benefit the building's owner by covering their business rates whilst also allowing us to build financial capital in order to fund our main plan of building a permanent space.
2. The barrier to entry to get a 10 year lease on a property and build the entire vision, without doing a pop-up stage, means we need to put down between 30-60 thousand pounds, just to open. We have a plan for this, but we would require more finance.Learn about accountability on Kickstarter
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