Teenage rebels! Rock'n'roll impersonation! Big hair! Rural ennui! Bad dancing! A pulp-horror-fairytale book for adults + 7" vinyl!
Lonely teenager Beth feels trapped when her new step-mother moves onto the family farm and transforms it into a no-fun furriers. Then one night, a mysterious musician named Buddy Rabid appears in her neck of the woods and Beth decides to escape rural suffocation in pursuit of the wild animal spirit of Rock and Roll!
Half pulp-horror, half-fairytale, The Fur Trap is a mutant musical storybook that camps out in the wilderness of illustrated fiction for adults. Accompanied by an original vinyl soundtrack of rock'n'roll, weird country and far-northern soul.
The day Marnie moved into the house, everything changed. It was like the farm had been stuffed into a jar of potpourri, so sickeningly sweet Beth could hardly breathe. Beth’s father seemed a changed man at first, but after a few weeks of marriage his lost look returned and he simply nodded as Marnie ordered him around. She rearranged the furniture and put little ceramic pigs everywhere. She draped the house in pink satin until it became so warm and slippery it was like living inside someone else’s guts.
Who is behind the project?
Graham Mushnik, Juste Voyant & Piro
These musical monsters from France and Italy have played in a dizzying variety of musical outfits. They form the fuzz-pop trio Pissinboy and also play in the exotic dance band l’Orchestre du Mont-Plaisant. They have been featured on BBC Radio 3’s Late Junction, played live sessions on BBC 6 Music’s Cerys on 6, Resonance FM’s Hello GoodBye show and have toured extensively throughout the UK, France, Germany, Slovenia, Croatia, Bosnia-Herzegovina, Serbia and Montenegro.
They also run independent record label Catapulte Records, digging up gems of cumbia, reggae and fuzz-pop from the underground since 2007 and releasing them in beautiful vinyl editions.
The soundtrack will feature five or six short songs (they should hopefully all fit onto two sides of a 7inch 45rpm record) written by Kevin and the band. That's 3 'hits': a far-north-ern soul dance number, a sixties girly-boy-group heartbreak song, and a cosmic country ballad, plus 3 instrumental pieces of moonblues, animal-dance and ice crystal psychedelica! Can you dance and read at the same time?! Of course you can!!
Kevin Ward is an artist and educator who grew up in rural Canada and now lives in London, UK. In retrospect, The Fur Trap was most likely inspired by the Kids in the Hall, John Waters films, a read-along record-storybook of Snow White that Kevin's sister had as a child, and the landscapes of the Ottawa Valley- a place he still visits in his dreams (oh and almost every Christmas - hi family!).
Since 2010, Kevin has co-published a limited edition illustrated magazine called The Static Revolter by The Fancy Butcher Press. When not drawing and writing, he occasionally runs creative workshops in developing your narrative life potential. Recent workshops have included Street Games (Architecture Foundation, 2013) and Start Your Own Cult! (Sassoon Gallery, 2012).
We share a love for tangible, collectible books and records and we’re looking for like-minded people who want an intimate experience made of real paper and vinyl. We want to thrill you with a magical new discovery you can hold in your hands!
What are we doing with the money?
Printing a limited edition of 500 copies of the book-record, all hand-stamped and numbered. It's a labour of love, so we're not asking to be paid for all the writing, drawing and singing that's already gone into it- we just want to be able to release it into the world!
Offset printing a full-colour book is expensive, especially per unit if you can only afford to do a relatively small run like 500. The best quote we found for printing 500 copies the book was almost £2,400. The cost of manufacturing 500 45rpm records will be almost £650. So our total expense for printing the books & records is about £3,000. So each book-record costs about £6 to make. Shops/distributors usually take 50% of the retail price of a book, so we'll have to sell them at £12 to break even. If we manage to sell enough copies directly (not through shops), we might make a small profit after packaging/postage costs and the cut that Kickstarter takes (a percentage of total + percentage of each donation, probably about £360). If we could rely on a known profit based on pre-sales, I'd love to use the extra money to make screen-printed sleeves for them all for an extra-special touch... This is a labour of love after all. We're not doing this to get rich!
What happens to extra funds should they occur?
If we end up getting more than 500 donors who want a copy, then we’ll have to consider a second print-run – but that could only happen if we raise enough to afford to print another 500. Let’s see if we can raise enough for the first 500 first!
If we’re really really lucky, any other profits will go toward future Catapulte/Fancy Butcher projects. We’re hoping to find enough time/money to make a music video together, plus put on future exhibitions, gigs, workshops… we'd be very happy to hear your suggestions!
Risks and challenges Learn about accountability on Kickstarter
Thankfully, the book and soundtrack are (almost) finished and ready to be pressed into paper and vinyl! We have estimated deliveries for October in order to give us time to get everything back from printers/manufacturers, print/draw the extras, and plan ahead for a launch party.
It might take longer than we estimated to package up mail-orders and post them out, but we will do our best to make the estimated deadline. If there are any delays it will most likely be to finish the posters and original drawings. The poster might take longer than planned and who knows how many spirit animals Kevin will end up drawing late into the nights...
Basically, we're using Kickstarter to pre-sell copies of the illustrated-book-and-vinyl-record so that we can actually afford to print them! UK postage for the book-record is included in the price, or you can add a little extra to send outside the UK. You'll need a credit card. Some friends have combined their donations/purchases under one cardholder's name if you'd rather do that.
For those who want to help us a little more, we're offering rewards in addition to the book-record: prints, original art, special events like a gig, a songwriting/bookbinding workshop, a dinner for 2 cooked by the band... have a look (in the right-hand sidebar).
For those who want to help but can't afford as much as the book-record, there are also smaller rewards available like mp3s from the record soundtrack and postcards.
So Kickstarter gives us the opportunity to create a whole Fur Trap experience. We want to bring book-lovers and record-hunters together to share in the making of a beautiful musical book, watch extra goodies being created, participate in related events created specifically for supporters- and hopefully celebrate with us at a fantastic launch party after it's been printed!
The cost of printing the books will be about £2,400 and records £650, or £3,050 total. So we're asking for less than it will cost to make. Since the cost of the book-record will be about £6 and the shops take half, we will need to sell them at about £12 retail price to break even. This doesn't include postage and packaging costs and Kickstarter will take about £360 of our £3,000, so we're hoping to sell enough copies directly (not through shops) to offset extra costs.
We know we're not a charity. We're just relatively poor by our own choice, working hard at things that don't pay much- because we can't imagine doing anything else! We want to give back as much as a get with lots of rewards in return for your 'donations'. If anybody wants to help us with more than the cost of the rewards, it's only going to feedback into the big karmic love fest of this and all future things done for the fun of it.