A Word From The Founder
What is FurtherFit?
Give Your Fitness Data a Work Out.
tech products like pedometers, heart monitors and GPS enabled devices
capture lots of data about your body’s performance during everyday
activities and fitness workouts.
Trouble is, you may not know how to interpret that information, much less how to use it to improve future performance.
FurtherFit™, an online service that turns data from your various
fitness devices into a rich story about your personal health and fitness
It’s simple. You become a FurtherFit member and
register the fitness devices that track your workouts and every day
activities. We collect your data and analyze it, then deliver our
findings to you via the secure FurtherFit website.
The focus is
not about comparing your performance to an unknown competitor’s. Just an
honest review of how you’re doing against yourself. So you can go
further—and then come back for more.
- Organize better workouts
- Plan more effective recovery programs
- Perform better—on event day and every day
- Stay safe and injury free
What Product Will FutherFit Work With?
FurtherFit is being built to work with data provided by Garmin, FitBit
and Withings. This will cover many of the fitness parameters that
FurtherFit will need to populate your fitness dashboard.
many other products in the market place today from companies like Nike,
Timex and Polar. We intend on integrating as many of these products as
When will FurtherFit be available?
be releasing our Alpha version in August, 2013. The Beta version is scheduled
for release in November, 2013. As a Kickstarter "Beta Level" supporter
you will be able to participate in the Beta testing.
The full production version is scheduled for release on January 1, 2014.
How it works
Each of your wearable devices collects valuable data and can enrich your activities by giving you insights into how you are doing in regards to meeting your overall fitness goals.
Combining this data can increase its value exponentially. For example by combining your Garmin data from your cycling and running with the data from your FitBit or Withings activity measurement devices you will gain great insights to the energy you are truly expending each day.
Additionally, by looking at this information over time and understating how certain metrics interact and effect each other, you can better understand how your body reacts to the stress your activities are putting it under and ensure you are getting the proper rest to insure you are getting the recovery you need to meet your maximum potential.
The FurtherFit Advantage
- The power and flexibility of a Web-based service
All your fitness data accessible in one place
Powerful new fitness metrics and analysis by combining data from multiple sources
Specialized tools for analyzing cycling and running activities
Complete 360 degree view of your activity level from exertion to recovery
Specialized nutritional and exercises information available to help you meet your fitness goals
Plastic Water Bottles
Aluminum Water Bottles
Use of funds
Much or the product is already complete. There are two more components that need to be developed: GPS altitude correction and direct connection to Garmin Connect's web API. The proceeds from this Kickstarter will be directly applied to this.
If we hit $50,000 we will accelerate our plans to add additional wearable technologies to FurtherFit such as Polar, Nike Fuel, Timex, iHealth and Jawbone. We will let you - the Kickstarter supporter - decide which of these should be added next.
If we hit $100,000 we will start expanding the reach of the product beyond the US. This will include making sure the GPS mapping works throughout the world as well as localization of the user interface. We will also initiate development of our smartphone and tablet offerings.
If things go really well and we hit $200,000 we will apply the additional proceeds to marketing and further development based on feedback from our users and advisory board.
The FurtherFit Team
Chris Frothinger - Founder and CEO
FurtherFit was founded in February of 2013 by Chris Frothinger, a seasoned entrepreneur and software developer with recent success launching and building a web-based analytics company, InfoCentricity. Chris has developed the core technology and will oversee product management and development. Additionally, he is a hardened cyclist, runner and GPS fitness fan. Having logged and analyzed thousands of miles over the past few years on his Garmin devices and tracking thousands of steps with his FitBit, he is ready to turn his passion into a robust product that he can share with you.
Tia Nowak - Marketing and Social Media
FurtherFit's marketer and social media intern, Tia Nowak, is an ambitious college student currently studying Business. Originally from Wisconsin, she moved to CA in 2012 when she began her fitness journey of serious lifting and has now transitioned into training for a marathon. The committed athlete trains hard and is using her experience in studying business to create FurtherFit and help all athletes improve their fitness!
Jennifer Fujii -Technical Adviser - Personal Training Specialist
Jennifer Fujii is a Three time USA National Aerboic Gymnastic Gold Medalist. In 2006, she won the National Bronze Medal and in 2008, turned that Bronze into GOLD! She repeated in 2009 and place 8th at WORLDs. In 2010 she took her two GOLD medals and added another one. As a three time Gold Medalist, Jennifer translates her competitive passion to her clients and athletes. She retired from competition in 2010 after her third consecutive Gold and now takes that energy and drive full time to her home, INSPIRED FITNESS. Her personal clients range from post-rehabilitative to athletes of all ages. In 2010, she became the head trainer for the Analy Varsity Mens Basketball team.
Ken Emerson - Technical Adviser - Ultra Cycling Specialist
When Ken isn't busy producing works of art at Lightning Press
you will most likely find him on his favorite fixie. Ken has been an
avid cyclist since 2005 spending countless hours with his Garmin on his
bikes. Ken has raced the Furnace Creek 508 three times, both solo and
as a 2man (Team Spotted Ass). Additionally Ken has just completed is
49th double century and is one away from joining the California Triple Crown's Hall of Fame this year.
Rick Reid - Technical Adviser - Triathlon Specialist
Rick started getting serious about fitness in his 30's. He has competed in the
Wildflower Triathlon 5-times as well as many other classic California Triathlons. In
addition to Triathlons, Rick has done several Alcatraz swims, several
adventure races, an ultra marathon and is currently training for a 24-hour Mountain Bike Race ("24 Hours in the Sage"). He
loves his Garmin devices and the training data they provide.
In the News
FurtherFit was featured in the August issue of North Bay Biz in the cover story about emerging technologies.
Risks and challenges
Similar to many Kickstarter projects, we face some risks as we endeavor to build such an ambitious product. We have spent several years developing and testing the algorithms and technologies that will be critical to our sucess. We have taken most of the “technology risks” off the table, we are left with mostly:
* Financing Risk
* Market Risk
* Execution Risk
With respect to Financing Risk, we feel comfortable that if we hit our Kickstarter funding goal, we will have enough money (and momentum) to succeed on this project, to run our business, and to deliver a production release of the service on time. Funds raised in excess of our goal will be used to accelerate development and marketing, lowering this risk even further.
With respect to Market Risk, to date we have not identified any other company with the same business model. Several companies have addressed part of the offering, but no one is looking at tying all of these technologies together. At this time it appears to be a greenfield. Getting to market first will help decrease this risk factor.
That leaves Execution Risk, having developed a similar offering at his last company, the founder brings over 12 years of successful experience to bear on this project. Software-as-a-Service is now very well understood and the advent of cloud-computing resources make this the perfect time for such a product.
Learn about accountability on Kickstarter