Funded! This project was successfully funded on March 18, 2013.

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Fugu Truck will be serving authentic Asian street food in Boston featuring fresh ingredients and bold flavors.

The Story

As a child growing up in Northeast China, I fell in love with China's street food culture.  The bustling streets of Harbin were lined with food vendors who were clamoring for attention while grilling meat on skewers and dishing-out hot snacks to passersby.  Little did I know at the time that these childhood experiences would inspire a much bigger dream.

At the age of 22 and following a bachelor degree in Engineering, I chose to go off the beaten path and pursue my passion in the culinary arts.  I received training at Le Cordon Bleu in France, explored contemporary French and New American cuisines at Michelin-starred restaurants in New York city, and recently relocated to the Boston area to learn the art of Japanese cuisine.

With the childhood memories of street foods still vivid in my mind, I went on a quest to search for those flavors in Boston.  While I did not find the street delicacies that I yearned for, I stumbled upon fine ingredients and local produce that were perfectly suited for creating the flavors that I reminisce about.

After a few phone calls with my college buddies, we had an idea: we would transport the bustling street food scene of Asia to the streets of Boston with The Fugu Truck.

The Vision

Our vision is clear and simple - To bring the best Asian street food to the streets of Boston.  Whether you're experiencing the rich culinary traditions of Asia for the first time or reconnecting with your Asian heritage, we aim to deliver an unforgettable taste experience using fresh ingredients and locally-sourced produce.

What we will serve on the truck:

Double-braised Pork Bun Panini

Grilled steamed bun stuffed with tender pork belly
Grilled steamed bun stuffed with tender pork belly

Mung Bean Noodle Salad

A healthy and refreshing salad of glassy noodles and fresh vegetables tossed with sesame dressing.
A healthy and refreshing salad of glassy noodles and fresh vegetables tossed with sesame dressing.

Home made Potstickers

Crispy and Juicy pockets of goodness.
Crispy and Juicy pockets of goodness.

Vanilla Creamed Coconut Rice Pudding

Gentle cooked rice pudding served with fresh mango in honey.
Gentle cooked rice pudding served with fresh mango in honey.

Hong Kong Style Milk Tea

A refreshment that reminds us of growing up.
A refreshment that reminds us of growing up.

Where we will go:

  • Neighborhoods in the Boston areas
  • Parks
  • Festivals and events
  • Campuses
  • Private parties - Invite us for your company events, anniversaries, birthdays, etc.

Use of Funds

We believe in the power of a community and wish to invite you to become part of the Fugu Truck's journey.  Please check out the list of incentives on the top right and share this with your friends and family.  We cannot thank you enough for your kindness and generosity.

What we have done so far:

  • Purchased truck and major equipments - November 2012
  • Retro-fitted truck - December 2012
  • Required necessary licensing and permits - January 2013

What we can accomplish with your help:

  • Truck's exterior graphic wrapping
  • Purchase locally sourced food supplies
  • Use eco-friendly utensils and napkins
  • Furnish our prep kitchen with storage units and cooking equipment

Our Commitment to Giving Back

We believe in giving back to our community. An important part of our operating philosophy is to work closely with local businesses. In the future we plan to establish a working relationship with local producers in order to support and source the best ingredients available. In return, our customers will receive hand made street food using the best products.

Thank you for taking the time to listen to our story.  With your support, we hope to be up-and-running in your neighborhood soon!

THANK YOU!

The Fugu Team

Risks and challenges Learn about accountability on Kickstarter

We are a dedicated team and we believe in making our venture a success. As you can see already, we have taken the first step toward completing this food truck project. However, we are anticipating many unforeseen obstacles to be tackled.

After conducting extensive research based on our financial analysis, some challenges arise with the opening of our business:

Location Changes – Rate of Risk, 20%
The food truck program is relatively young in Boston. While the city is working hard to help food trucks to secure vending locations, there are always potential risk factors such as weather, public events, and street maintenance. We will make sure to notify our customers of any potential changes to our locations ahead of time.

Truck Breakdown – Rate of Risk, 15%
Our truck does have some mileage on it. There could be possible downtimes if there are minor mechanical problems. We will be working with the most efficient mechanics to ensure that we are at the designated spots.

Competition – Rate of Risk, Low
We will anticipate competition. However, we believe that friendly competition is going to elevate the food truck scene. We hope to generate a following with our sense of promoting authentic and healthy food.

FAQ

128
Backers
$10,789
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Project by
Bing Liu

Boston, MA

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    OUR SINCERE THANK YOU: Personal recognition from our Facebook page

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    18 backers

    PORK BUN PACKAGE: Receive a free delicious pork bun panini when you visit our truck + recognition on our Facebook page

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    24 backers

    FUGU MEAL PACKAGE: Receive a freshly prepared meal served from The Fugu Truck when you drop by to say Hi + recognition on our Facebook page

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    11 backers Limited (39 left of 50)

    FUGU TOTE BAG: Custom made Tote Bag with our adorable Fugu design on the front. Special offer for a limited time only. Quantity limited! get yours today! + recognition on our Facebook page.

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    24 backers

    FUGU T-SHIRT: Custom designed T-Shirt with our Fugu logo on the front, represent! Men's and Women's available. + recognition on our Facebook page.

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    26 backers

    T-SHIRT + FUGU MEAL PACKAGE: Custom designed T-Shirt with our Fugu logo on the front shipped to you, Men's and Women's available + a free freshly prepared meal available to you when you visit our truck + recognition on our Facebook page. (out of town backers will get an extra T-SHIRT instead of the meal)

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    7 backers

    SILVER SPONSOR: Ticket to our pre-launch party + T-shirt + Free Meal + Website recognition. You will receive all prizes from $50, We will send you an invitation to our exclusive pre-launch party for some awesome food! To recognize your great support, we will put your name or company name on our website.

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    3 backers

    GOLD SPONSOR: Cooking Class + Ticket to pre-launch party + T-shirt + Free Meal + Website recognition. Want to learn how to make the many Asian delicacies we serve? We're making a one time offer of teaching you how! The Fugu Truck will come to your home and provide a private lesson to you and 8 of your guests on how to make a few of our menu items. We will provide all the necessary ingredients and techniques, sit back and relax while learning something new! In addition, you will receive an invitation to our exclusive pre-launch event to try out some of our specialties. All prizes from $50 will be sent to you as well as a special recognition on our website.

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  • Pledge $1,000 or more
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    3 backers

    PLATINUM SPONSOR: Catered Event + Ticket to pre-launch party + T-shirt + Free Meal + Website recognition. To show how much we love your great support, the Fugu Truck Team will deliver a gourmet dinner for you to remember. We can provide all the food and the cooking, you just have to invite your guests! We will plan with you to make this a success! In addition, you will receive an invitation to our exclusive pre-launch party for some great food and fun. All prizes from $50 will be sent to you as well as a most special mention on our website.

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Funding period

- (29 days)